Our sixth child, Nana Anuonyam, at work. She plays for work.

Over the last week, somehow this notion of needing to work harder on yourself than you do on your job has come up with two or three different coaching clients. For the CEO of a crucial agro business firm in West Africa, the financial services entrepreneur in Canada and the PhD-wielding academic on the east coast of the United States, the three reasons I’m about to share held true. It is true for you too.

For the record, I work hard and believe in hard work. I also work smart and absolutely promote the idea of brain over brawn anyway. Over a decade ago I came up with the phrase, “brain power pays; muscle power pains.” I subscribe to the Pauline exhortation that “whatever you do, work at it with all your heart, as working for the Lord and not for man.” So by all means, work hard and smart on your job, but work even harder and smarter on yourself.

Here are three reasons why:

1. WHO YOU ARE IS MORE IMPORTANT THAN WHAT YOU DO

No matter how hard or smart you work, the instrument for the doing the do is you. If the input into you doesn’t match or exceed the output, that will soon be your undoing. Let me put it in a way one of my staff in British Columbia said it to me a few years ago: “If your output exceeds your input, then your upkeep will be your downfall.” Classic! Not only will you soon not be effective and efficient when your self input is less than your job output, it is unsustainable and you might end up becoming irrelevant. And sometimes, irrelevant not just in terms of knowledge and skills for a context that has progressed because you’re not healthy or even physically alive anymore–you killed the goose that lays the golden eggs!

Consider these sagacious words of educator Palmer Parker:

“When I give something I do not possess, I give a false and dangerous gift, a gift that looks like love but is, in reality, loveless—a gift given more from my need to prove myself than from the other’s need to be cared for…. One sign that I am violating my own nature in the name of nobility is a condition called burnout. Though usually regarded as the result of trying to give too much, burnout in my experience results from trying to give what I do not possess—the ultimate in giving too little! Burnout is a state of emptiness, to be sure, but it does not result from giving all I have; it merely reveals the nothingness from which I was trying to give in the first place.”

Remember, who we are is more important that what you do, because we do whatever we do out of who we are: our identity, character, values.

2. ONE MEANS A LIVING, THE OTHER MEANS A FORTUNE

Classic motivational speaker of blessed memory, Jim Rohn, poignantly put this in a way like nobody else has: “Learn to work harder on yourself than you do on your job. If you work hard on your job you can make a living, but if you work hard on yourself you’ll make a fortune.” This statement, I believe, is a variation of timely advice Jim himself received from his mentor J. Earl Schoaf. Jim had heard him give the reason for why the job only pays the bills but the latter ends in billions: work harder on yourself than you do on your job; your income is directly related to your philosophy, not the economy; and for things to change, you must change.

From a one-year college drop out living from pay check to pay check as a stock clerk at Sears, this advice catalyzed a five-year mentorship of Rohn by Shoaff, encouraging him to develop himself and pursue his dream of a better life such that by age thirty one, Rohn was a millionaire! It was a really sad day when this motivator of motivators like Anthony Robbins, Less Brown, Brian Tracy and Denis Waitley, passed away in December 2009.

Friend, work harder on yourself–from your paradigms through your attitudes to your skills. It’s the software that you carry and apply to a variety of endeavours, not only your job, that will unlock abundant wealth and well-being.

3. JOBS COME AND GO BUT YOU’LL STILL BE HERE

Sometimes people leave jobs; other times jobs leave people.  In the kind of post-pandemic economies we have now, more jobs leave people than people leave jobs. Certain whole industries have been wiped out, for crying out loud! I’ve marvelled at how many pilots have been literally grounded and have had to find some other kind of livelihood. What if all you did was work hard on your job and never grew your other interests, talents and skills or even never networked beyond the ‘boys club’ in your profession?

When many years ago I decided to take the path of the risk of entrepreneurship rather than the ‘security’ of a regular paid job, some people who thought I was crazy later found out they had been crazy to think ‘owning a job’ was better than owning a business when in spite of their qualifications, loyalties and skills their jobs were cut. Former Microsoft COO, Kevin Turner, said it best: “The only job security we have is our individual commitment to personal development.” Your job today may not be there tomorrow–in fact your entire industry might not be there–but you will. Work harder on yourself than you do on your job forwhen tomorrow comes, your preparation will meet opportunity. That’s what they call success.

QUICK PRESCRIPTION

Do the following to ensure you are working hard on yourself for your personal growth and development: set aside a time for YOU, a ME time, everyday. Mine is 5-6am everyday during which I read my personal mission statement, review my goals, read for at least 15 minutes and express my thoughts and feelings in writing.

For all the coachees I mentioned at the beginning of this blog, each was working super hard at their jobs. It is my job to ensure that while they do that, they strive towards working even harder on themselves than they do on their jobs. There’s no great future for anyone without that.