COVIDic Times: More Meology Moment.

Almost all of us know more about our fields of study or specialization, from Archeology to Zoology, than we do about ourselves. Most doctors know more medicine than they know themselves; marketers more about brand identity of stuff than they understand about themselves. Why is that? That’s SO wrong!

Country CEOs of The HuD Group have been journeying into our own spiritual and emotional health to lead others better (photo credit: The HuD Group)


I recently had a conversation with a 67-year old CEO of a booming business who had never done a personality/behavioural assessment in her entire life! How on earth do most people know more Medicine or Marketing (or whatever their professional field is) than Meology, the study of Me? This blog was provoked by a certain young lady I’ve known for the last 15 years. Between high school and university this gal worked at NEOwarehouse, a book/motivational media store my wife (Anyele) and I owned and run at a busy intersection in Accra, Ghana. All we saw was potential; and over the years she’s proven us right. We saw her leadership blossom as she took a cue from us and began an investment club in her university days and even served as admin. to The HuD Group in Ghana. I was not surprised when she rose through the ranks in the marketing world, working with global brands. Even when she had a stint in the USA while her husband was pursuing his PhD, her entrepreneurial nature led her to pursue one venture after the other, including online merchandising.

Recently she has been a great help with the branding and marketing drive of Perbi Cubs Library Services as we seek to raise a new generation of enlightened people of African descent who are a product of an enviable national culture of leisure reading. To appreciate her for her kind services, pro bono, we rewarded her with a gift of a DISC Personality Indicator assessment. After taking the assessment we were both eager to meet and debrief via Zoom and then I got this email on the morning of, requesting a re-scheduling of the appointment to meet herself. What? Was she not prioritizing this? On the contrary! These were her words: “My goal is to read every page and every word of my report before we meet. Yesterday was super packed for me so I couldn’t finish it. Looking at my day today, I wont have a “quite time” to finish the content and answer the questions before our scheduled time.”

I was so impressed by her commitment to be thorough about knowing her strengths and weaknesses better, her motivations and fears, her best working environments etc. that it provoked this blog. I generally do not see that same zest for Meology as the quest for other arts and sciences! In fact, I dare say that in the last couple of months many of us have even learnt more about a certain Coronavirus than we know about ourselves! Whose idea is that? How on earth does that happen? How could a near-70-year-old have lived that long, had a decent career and be running a profitable company without much Meology. How come that person knows more accounting than their personality?



When a bunch of nine of us started The HuD Group 17 years ago, we were in our roaring twenties and hungry to shake the world. We were big on mission and purpose. We wanted to help everyone who would listen discover and fulfill their God-given purpose and achieve their full potential. We still do but now we know better, that IDENTITY COMES BEFORE PURPOSE. In fact, who you are is more important than what you do in many ways; but especially who you are totally affects what you do and how you do it. In fact, many of the ancients insisted that we must know ourselves in order to know God.

My friend and sage Carson Pue, demonstrates how self-knowledge and God-knowledge (since we’re made in the image and likeness of God) is the start and core of all true and lasting achievement (see below).

The Mentoring Process in Carson Pue’s book ‘Mentoring Leaders’


Honestly, a lot of times I cringe when I watch President Donald Trump. He’s achieved what is arguably the highest post on the planet but I wonder how much of himself he isn’t even aware of! These days, there’s a whole field of leadership studies known as Psychodynamics of Leadership. It is becoming clearer and clearer that the best schooling and even being a genius isn’t enough for leadership success that lasts. There is a certain degree of Meology that if not known, blindsides us and strikes us where it hurts most–not just hurts us but all in our circle of influence.



I have been fascinated about meeting me. I don’t make apologies for spending quality time learning about what it means to be a High D and High I, as I discovered a few years ago from taking the DISC assessment. And I’m happy to be giving one of the best gifts anyone could ever give to another human being: the gift of knowing themselves! Every investment of time, money or whatever resource in Meology is worth it, whether you’re as young as our mentee or as old as the post-retirement age CEO.

Taking the DISC is one sure, wise and practical step in this direction. Don’t do life without meeting you; don’t die without ever living! If there is one gift you should give yourself under the quarantine and lockdown circumstances in these COVIDic times it is this: DISCover you. Email me ( if you need coaching. I’ll measure how serious you are by only doing it for a fee.





Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Subscribe to our Newsletter