I’m Serving Up: Here’s How.

The YAW PERBI brand communicates prestige and class. Here’s why.


Like leadership, there are umpteen definitions of culture. My favourite is the simplest. Culture, whether ethnic or corporate, is simply the way things are done here. How things are seen to be done at YAW PERBI is determined, like Apple or Android, by our unseen Operating System (OS). That OS or worldview feeds our beliefs, informs our values, which in turn determine our behaviour.

As we carry out our vision and mission, here are our 7 YP values and what they mean:


1. People. We value people: People come first; not stuff. People are the only creation that bear the imago Dei (image of God). That should mean something; everything.

a. We are aware that without people we are nothing.

b. We value relationships and foster community.

c. We grow people, clarifying their identity, giving them purpose, unearthing gifts, nourishing persons to flourish.

d. We pride in, promote and protect family.

e. We offer high care to our clientele, with a great deal of empathy.

f. Our exceptional client experience leaves them feeling wonderfully valued.


2. Growth. We value growth: We grow or die. There’s no middle way.

a. We invest in ourselves and invest in others’ growth; continually.

b. We are sworn to lifelong learning in a diverse community till we die.

c. We strive to be knowledgeable and enlightened in order to succeed.

d. We expect pain to be associated with grown and have made peace with the fact.


3. Particularity. We value particularity: One size doesn’t fit all. Each client is different and has a unique life story and makeup. 

a. We see and treat each person reverently, as wonderfully made.

b. We invest in getting to know our clients’ life stories, identity, purpose, and SHAPE.

c. We honour the above (a & b) by customizing our offerings.

d. We provide tools to discover and affirm uniqueness of each client and match them to the appropriate relationships and resources.

e. We pride in and promote the prestige of the executive class.


4. Excellence. We value excellence: We go above and beyond. 

a. We exceed expectations as a habit.

b. We work hard and play hard.

c. We take our word and commitments seriously.

d. We do not compromise on quality–it is a virtue.

e. We do anything that is worth doing, well.


5. Success. We value success: We are passionate about all-round prosperity. 

a. We are committed to the progressive realization of worthy goals and ideals; our clients’ goals are ours.

b. We inspire and motivate ourselves and our clientele to see and seize their dreams.

c. We long for holistic success.

d. We are victory connoisseurs.


6. Authenticity. We value authenticity: No fake folks or fake news, no fake products or services. 

a. We lead, coach, author, speak and train with integrity.

b. We are truthful about ourselves and our offerings.

c. We can be trusted.

d. Our ways and means are proven to produce desired results. What we promote works.

e. We are in public who we are in private.

f. We are holistic in thinking and living, in our being and doing.

g. We strive to live and lead such that those who know us and love us the best (family and friends) respect us the most.


7. Significance. We value significance: We live to ‘make a dent in the universe’. 

a. We look outward, beyond ourselves.

b. We work towards things that benefit communities, nations and generations.

c. We are inspired by the thought that our best works will outlive us.

d. We bear in mind that only what is done for God’s glory by God’s grace will last.



So now, you don’t only know our menu–the vision and mission–you also know the manner in which we plan to dish it all out. I’m serving up. Take a seat.


In a sense there is no particular order to these values but in another sense there is. Especially it all begins with valuing people primarily.



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