Family DNA: Vision, Mission & Values

What if we took our families as seriously as we take our corporate work, beginning with crafting solid family vision and mission statements and clearly outlining our family values?

La Famille Perbi | December 2019


When I was still in my late teens and learnt about mission statements from The 7 Habits of Highly Effective People I was über excited! I was an eager beaver, wanting to learn more and actually crafting one for myself. In addition, I was eager to teach everybody who would listen to craft one too. In fact, a large part of why and how The HuD Group was born was because we wanted to inspire and empower young people to discover their God-given purpose and reach their full potential using tools like personal mission statements. Then I tried to convince my parents to work with my siblings and me to create one for our family. Let’s just say, I did not succeed.

Most of us work in places that have vision and mission statements and a slew of values. Those of us who are C-level leaders are responsible for recasting vision constantly, clearly and creatively as well as rehashing our mission and values. I would surmise the majority of us take this sacred duty of leadership very seriously. How come we don’t do same for our families? Most smart, skillful and dedicated professionals I know have no family vision and mission statements and haven’t bothered to distill the family’s values, let alone clearly state these and have them written down.

Yet as already asserted in a previous article, vision, mission and values are the DNA of both individuals and organizations as they are really of life-giving, life-forming and life-replicating essence. So it is with families. While every family has its physical DNA passed down from ancestors, how about the important metaphysical DNA represented by our families’ vision, mission and values?

Today, I wish to share with you my own nuclear family’s vision and mission statement for our home. We have a broader vision and mission that encompass not only our home but also all the corporate and charity ventures we’re involved in but what I’m sharing here is specific to our home.



An INCUBATOR for hatching godly, effectual leaders for the mission of God.



Ours is a family in which God delights because God is the centre of all activities in this household. Every ordinary activity becomes worship by practising God’s presence.

We are first and foremost Christians thus sharing fellowship and building each other up by lifestyle is a matter of course, and if necessary doing so with words. The flame on our Family Altar shall always burn brightly.

In our household, Jesus Christ is the standard of behaviour. This is the Potter’s house, where God by His Spirit moulds members and guests alike to conform to the image of Christ in attitude, thought, word and deed. The Word of God is our family constitution.

Ours is a neat, comfortable, cosy, Spirit-filled home; an inspiring environment which is as stimulating as is peaceful, is grace-filled, God-honouring, purpose-driven, paradigm-shifting, principle-centred, and character-based. Any entertainment must be wholesome, building & beneficial.

The Perbis’ is a home full of warm, smiling, serviceable and humble people who will at all times be of use to each other and to all of God’s people in a holistic manner.

This is a missionary family—living missionally, raising, receiving, sending and supporting carriers of the gospel of Jesus Christ. 

That it will always be said of our home, our legacy, all to the glory of God: the standard of a Christian marriage, the epitome of a true Christian family.



At the start of each week, as we round up our weekly sabbath, we remind ourselves of our vision and mission statement. Even our three-year old knows what our vision is. She can shout “incubator!” Not only are our values embedded in our family mission statement, the children find the English version of their names in there as well.

This is holy work and I insist that every coaching client of mine works with their spouse and children (if they’re grown enough to contribute) to work on crafting solid family vision and mission statements and clearly outlining their family values. And of course, a key thing is to ensure that their personal and family values align with who they’re working for/with in the corporate world. No DNA, no life. Good DNA, good life. Bad DNA, bad news. Let’s take our families as seriously, nay, even more seriously than we do our workplaces. After all, companies come and go but family is forever.




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