GET COACHED | How does it work?

“Your journey to leadership is likely to take many unexpected turns. Life is full of challenging situations, including ethical dilemmas, midcourse career changes or burnout, seemingly intractable interpersonal challenges, marriage and family issues, failures, and loneliness. At times, you may feel you are losing your way or have gotten off course from your True North. Getting back on track alone is very difficult, perhaps even impossible” (Bill George). That’s why you need a coach.


A group of Medical Superintendents in Ghana viewing a live YAW PERBI presentation on Emotional Intelligence via Zoom


If you’ve followed me on social media over the last few days you should’ve noticed a couple of posts about my excitement to train a group of Medical Superintendents in Ghana on Emotional Intelligence (EQ). Of course everybody needs (EQ) but one reason doctors in particular do is that they tend to think because they are smart and got into med school they would be successful in life and leadership. To our rude shock (and I say ‘our’ because I am a doctor myself), after a certain threshold, intelligence (IQ) doesn’t matter anymore, and what gives the winning edge to succeed is all EQ.



After an hour of training on what EQ is, five reasons why it’s key and how to acquire it, I left them with Boyatzis’s theory of self-directed learning. I first encountered this during my read of Primal Leadership, a book he co-authored with the chap who most popularized EQ from 1995 till date, Daniel Goleman. Boyatzis’s map (see below) begins with a hopeful “Who do I want to be?”, a picture of your ideal self. This existential question is at the very apex of Maslow’s hierarchy of needs (if you remember); it is a question of self-actualization. But the next question, which in my opinion really should be the first, is ‘Who am I?’, your real self.

Integrating those two questions reveals one’s strengths (where your ideal and real self overlap) and your gaps (where your ideal and real self differ). Your learning agenda or growth plan, therefore, basically involves building on your strengths while reducing your gaps. And so you begin: experimenting with new thoughts (head), feelings (heart) and behaviours (hands). Practicing your new behaviours actually results in building new neural pathways to success/mastery.

A comprehensive ‘self-directed’ learning roadmap


But here is the kicker: Central to all of these points, steps, and pathways is “DEVELOPING TRUSTING RELATIONSHIPS that help, support and encourage each step in the process.” Again, that’s where a professional coach comes in. Even in this so-called ‘self-directed’ learning, no man is an island and needs the vital trusted relationships to make their growth and goals happen.



Do you have someone that will tell you the truth and to whom you can tell the truth? Do you have the authentic relationships and customized resources to clarify your beliefs and values and understand vital personal and professional issues and receive honest feedback when you need it most? 

A coach’s responsibility is to provide content, insight, tools, wisdom, framework, ideas, and feedback.  YOUR responsibility is to move from awareness to action and accountability.  Our coaching provides many structures for you to meet your individual and organizational goals.

For John Maxwell certified coaches like myself, whether it’s one-on-one executive coaching or one-on-few, we like to say that the objectives of coaching include, but are not limited to:

  • Discovery of personal identity, emotional needs, purpose (vision & mission) and values
  • Crafting of personal, professional and corporate Growth Plan
  • Adding an objective and supportive third party to your leadership team
  • Increasing accountability of your personal and professional goals
  • Improving specific skills related to your role.  Such as managerial skills, communication, conflict resolution, time management, productivity, and effectiveness
  • Sharing best practices from other organizations that have done similar work
  • Reviewing strategic business decisions related to operations, customer service, marketing, financials, and more
  • Being a sounding board
  • Preventing problems, thereby avoiding expensive, time consuming or embarrassing actions
  • Supporting your growth past your limiting beliefs
  • Conflict resolution
  • Creating a team atmosphere
  • Relationship development for success and significance.



Coaching Categories: Depending on your goals and budget, at YAW PERBI we offer Green, Blue and Gold level coaching. Currently only Gold services are available, and they are limited.

Time & Place: All coaching programs require a minimum time investment of 6-12 months.  Coaching is a marathon, rather than a sprint! Depending on whether Green, Blue or Gold level, the coaching package includes 2, 3 or 4 sessions a month lasting approximately 60-90 minutes. Sessions can be at your office, my place of business, or a mutually agreed upon location.  In these days of COVID-19, online coaching is our mainstay via Zoom. Phone coaching is also an option but I prefer to see the individual to observe body language and such.

Special arrangements:  Sometimes included in a gold package is two full days of shadowing, facilitation of a two meetings of your choice (up to 2 hours each), and unlimited phone calls and emails in between sessions.  In addition, you or any of your employees will benefit from a 25% discount for any company training/workshops.

Other coaching services: Group Coaching, Sales Coaching, Couples Coaching, Business Partner Coaching, Youth Coaching, Relationship Coaching, Genogram Coaching and more (they include these but not limited to them).

Payment arrangements: These are to be made before services are provided, and as agreed upon via this website, mobile money, PayPal, cheques or bank transfers.

Miscellaneous: We will always be punctual. If you need to reschedule, 24 hours advance notice is required or one-half of the coaching session is lost.  If for some reason I need to reschedule and do not do so with a 24-hour notice, you will be credited with an additional one-half coaching session, at no additional charge. Our coaching relationship is completely confidential.  We will never share your identity or any information about you with any other person or organization without your expressed consent.   In the unlikely event that there are concerns that need to be referred to another professional, I may be able to make that suggestion to you.

Completing our coaching relationship is a mutual decision.  While my retention percentage is very high, there may come a time when you determine that it is time to complete our coaching relationship.  If and when that time comes, I expect that the coachee will give me at least four weeks’ notice.  That will give us time to summarize your growth/learning and strategize your next steps.

Our services are unconditionally guaranteed.  If at any time you feel that you are not getting the support, honesty, coaching, or training that you expect, then you need to tell me.



If you are serious about growth, success and significance you need a coach.  The proof of your commitment is your investment of quality time, best effort and substantial money. Even as a coach, I also have a paid coach. Everybody needs somebody to coach them. So! Make arrangements here and now for a 30-minute exploratory call to see if we would be a good match.




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