There is no significant high performer I know who doesn’t have a coach, from entertainment and sports to business. Some have even more than one. How about you?
It was just a one-hour call with a coach. Let’s call him Joe. It changed the trajectory of my life. It wasn’t at a corner office in downtown Montreal or in one of the new plush buildings decorating the Accra skyline. It was at home, just at home; over Zoom. But utilizing the major tool coaches employ–questions, questions and more questions–the lightbulb suddenly came on and within 24 hours I had the oomph to re-start passive income generating projects I had kept procrastinating for a decade! How much that call with Joe cost me in dollars cannot be compared with the kind of lifetime value I gained and lifelong income stream I am cued to earn. I love the CLARITY coaches help bring to our thinking.
SO WHAT IS COACHING?
One of the most (ab)used words in our time is ‘mentor’ or ‘mentoring’ (or ‘mentorship’). I’ve heard and read people actually say coaching and mentoring are two different things. But no, mentoring is a term for the broader framework of empowering relationships every successful person needs (see diagram above) and coaching is a form of mentoring.
According to one of my leadership professors (during my Master of Arts in Global Leadership), mentoring is “a relational process in which a mentor, who knows or has experienced something, transfers that something (resources of wisdom, information, experience, confidence, insight, relationships, status etc.) to a mentoree, at an appropriate time and manner, so that it facilitates development or empowerment” (Clinton & Stanley 1992, 40). Mentoring is relationship, relationship, relationship. A relational experience, relational process, relational exchange.
Coaching, therefore (I repeat), is a form of mentoring, as is each of the other eight types of mentoring shown in the Clinton Continuum diagram above.
WHAT MAKES COACHING DIFFERENT?
First of all, you will notice that coaching is classified among the first third of relationships under ‘INTENSIVE’, unlike counselor, teacher and sponsor (grouped in the middle third) which are OCCASIONAL experiences. For example, as a coach, I recommend at least twice a month meetings with my coachees; sometimes even weekly (depending on their situation, needs and goals) for a minimum of six months. The ideal is a contact every 10 days especially so that no balls are dropped inadvertently.
While the scope of this write-up is not to describe every one of the nine mentoring relationships but to highlight coaching in particular, let me briefly say that a discipler is someone who enables another in the basics of following a religion (especially Christianity), a spiritual guide provides accountability, direction and insight for questions and decisions affecting spirituality and maturity. A coach provides motivation, clarity, challenge, accountability, skills and application needed to meet a goal. Clinton would argue that “the coach’s central thrust is to provide motivation and impart skills and application to meet a task or challenge” (73). Coaching, he would say, “is a process of imparting encouragement and skills to succeed in a task through a relationship” (76).
Coaching is an on-going conversation where I (as your coach) provide encouragement, guidance and honest feedback, as YOU pursue YOUR personal and professional goals. I fully expect you to grow yourself and your family/business/organization and succeed in life, by attaining your goals!
There is no significant high performer I know who doesn’t have a coach, from entertainment and sports to business. Without a coach, it is hard for anyone to experience high performance on their own, let alone to achieve what has come to be known as meta performance. In today’s competitive environment, some of the most successful business leaders have experienced tremendous benefits from coaching. Results have included increased revenue and productivity, career advancement, higher employee retention, and the development of more effective business strategies. YOU will define the agenda. YOUR results will vary depending on how long we work together and what actions YOU take.
As a John C. Maxwell trained and certified coach, my clients are expected to, and have experienced, measurable return on investment, increased productivity, and up to 200% revenue growth.
IT WORKS! LET ME HELP YOU.
If I didn’t believe this stuff, I wouldn’t be promoting it. The proof of our belief in anything is our investment of time and money in it. I personally have my own coach who I pay hundred of dollars to for three sessions monthly. At YAW PERBI, our value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond). Try me. Try us.
We are human, thus limited, and cannot help everybody. Currently I personally have only 10 places each year for authentic, high quality and deep relationship one-on-one coaching so I have had to make the hard decision to focus mainly on C-level executives. The wisdom in that is, as my mentor John Maxwell says about what he calls “the Law of the Lid,” when they get better (raise their lids), everyone else else under them gets better. Knowing how key coaching is, however, no one will ever be turned away. I would be more than happy to refer you to others within my very rich coaching network. Everyone deserves a competent and caring coach.
Apart from one-on-ones, there are times I do one-on-few coaching for a group of executives. My favourite is helping executives work through company DNA (vision, mission & values)! I share about that in a later blog here.
If you’re ready to grow, succeed and be significant, take my hand and let me help you. Let me be your coach.
Clinton, J. Robert and Paul D Stanley. 1992. Connecting: the mentoring relationships you need to succeed in life. Colorado Springs: NavPress.
So! This is a sequel to my previous I’m Coming Out blog. In that, I copiously explained how, “Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people.” D.L. Moody once said, “It is better to train 10 men than do the work of 10 men. But it is harder.” He was right.
I am serious enough about this new direction that I’m stepping down as President of ISMCanada with effect from June 2021, Deo volente. When I agreed to this role in March 2013, and officially began in May of that year, my initial arrangement with the Board was a 3-5 year tenure. It’s been almost eight years now! I’ve done double duty. Among other things, I’m happy to have worked with an overhauled senior leadership team to steer the organization to become a Certified Best Christian Workplace, a flourishing organization.
In coming out and stepping down, I’m happy to catalyse, consult for and coach CEOs and other C-level executives in both the marketplace and ministry, as well as continue my speaking/training career which has taken me to some 45 countries of the world. As we launch the YAW PERBI brand, I would like to share our vision, mission, values, unique selling disposition and offerings with you.
At YAW PERBI, we want to see a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.
Our mission, therefore, is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.
As we go about our vision and mission, our corporate behaviour will be based on the following seven things that are very important to us. We value:
In another blog I go into the fine details of what each value means and how they play out at our company.
UNIQUE SELLING PROPOSITION
We know there are a myriad leadership development and executive coaching companies out there. Our bold value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond).
What exactly are we offering in terms of products and services? We like to say we LIFECAST, an acronym for providing Leadership, Integrity, Family and Entrepreneurship Coaching Authoring Speaking and Training. LIFE is our content focus and CAST comprises the vehicles for delivering the LIFE. By the way, apart from the ‘C’ standing mainly for executive Coaching, it also often involves Catalyzing and Consulting. Authoring encompasses soft and hard products from (e-)books to courses.
The YAW PERBI brand communicates prestige and authenticity, success and significance.
CONCLUSION | CLARITY, NOT CERTAINTY
Even in clearly laying out our vision, mission, values, unique selling proposition and offerings at YAW PERBI, this is not only introducing you to my new brand but inherently providing a lesson for executives, many of whom haven’t clearly laid these things out for the corporations, charities and churches they lead. Even in an uncertain year like 2020, as John Maxwell my mentor says, “Individuals can live without certainty from a leader, but not without clarity. …Your people do not need certainty on every issue; but they do need clarity on every issue.”
I’m out. I’m stepping down. I’ve told you why, when and how. Not everything is certain; but am I clear?
I think I know what you’re thinking. I can bet someone’s humming Diana Ross’ 1980 scintillating song I’m coming out by now. It’s quite the hit. I love it. I’m not naive that it means different things to different people, especially the LGTBQ community. I am coming out alright but not that way. Let me tell you how.
RECEIVING A GIFT IN THE DARK
Imagine miners 6,500 feet (2km) underground more concerned about the dreariness of being in the belly of the earth than the prospects of oodles of gold ores or uranium deposits waiting to be excavated. There are treasures of darkness, riches stored in difficult places and tough times. Often we are preoccupied with the darkness or difficulty and fail to mine the gold therein.
Like many of you, the global pandemic has kept me grounded, literally. This is the longest I’ve stayed at home, ever!, for as long as I can remember. The lockdown months coincided with a four-month sabbatical from my presidency at ISMCanada, driving me underground. Among other things, I stayed away from FaceBook, Twitter and LinkedIn for almost the entire four-month period. Between the pause of a pandemic and the slowness of a sabbatical, in a mysterious way, I found myself again. I have had such quality family time with my wife of 14 years and six adorable children. There’ve been some good catching up times with my wider family, especially my dad (over Zoom). Friendships I lost 25 years ago have been restored, especially my fellow World Vision Youth Ambassadors from over 50 nations of the world. Companies I founded and neglected, like Mutual Medics, are being revived; my books that have been in demand yet out of print for years are being revised and republished… wow, this year of death has also been the year of resurrection.
Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people. Of course, I’ve always mentored leaders along the way but I’m putting this on steroids now as well as a laser focus on the C-suite. For in the immortalized words of 19th/20th century YMCA leader and Nobel Peace Prize laureate John R. Mott, “He who does the work is not so profitably employed as he who multiplies the doers.”
OFFERING A GIFT OF LIGHT
I have been blessed with a lot of leadership treasures I can offer to multiple C-level doers to exponentially build great organizations and societies, even nations. After nearly eight years as President & CEO of a Canadian organization with staff from coast to coast in the second largest country on earth (and in Australia), there surely must be something I can offer someone somewhere. When I think of the fact that at 30 years old I was already the Medical Head of a United Nations Level II Hospital in Cote d’Ivoire I wonder if there isn’t a Chief Medical Officer somewhere who could use my experience. They say ‘experience is the best teacher” but my dear father likes to add a caveat: “But the fees are high.” I can think of some CEOs who could use the benefit of my mistakes. Indeed, I would rather pay a few thousand dollars in coaching fees in exchange for a senior leaders’ experience than pay the price of a painful life lesson myself, some of which one may never quite recover fully from.
I remember a young African-Canadian who wanted to get back home to the Motherland to make impact. I am glad I was able to connect her to my large network of movers and shakers on the continent as a Fellow of the Africa Leadership Initiative (ALI). Needless to say, a Fellow gave her a soft landing and she began to make a dent in Africa’s largest economy. By extension, as a Fellow of the Aspen Global Leadership Network there’s literally no place the sun shines that I don’t know somebody or at least someone who knows somebody you might need. My role as a Lausanne Movement catalyst also gives me quite the reach on all six continents.
Even though I’ve been a speaker since my teenage years and been teaching leadership, especially John C. Maxwell’s content, since the early 2,000s (while still in medical school), in 2013 I took the time, trouble and some ten thousand dollars to become an official Certified John Maxwell Team coach, speaker and trainer. My love for leadership won’t leave me alone so I continued with a Masters in Global Leadership at Fuller. It wasn’t until later on that I realized the ‘happy coincidence’ that Fuller was my mentor John’s alma mater. Actually it’s funny how I found out. Dr. Villacorta, one of my professors (originally from Peru) invited me to play soccer with him on one chilly Saturday morning in Colorado Springs. In our casual conversation after the game, en route to the parking lot, that’s when that came up. Needless to day, I was very pleased that my steps had been ordered to Fuller! But I digress.
THE BLACK CARD
Yes I love to coach and train in all sorts of leadership genres but as a serial entrepreneur myself in multiple industries from real estate investment to education, business leaders are very welcome to learn from my few successes and many mistakes! As a Black man, the last four years have been particularly painful, fighting racial bias and injustice in Canada in court and witnessing the horror of systemic racism south of the border (in the USA). Hearing the U.S. president calling the nation of my birth a “shithole country” didn’t help the situation; it just added more gasoline to the flames.
I see how many Blacks cannot breathe (tribute to #GeorgeFloyd) and the impediments in the way of even Black executives in multinational companies. I desire to offer them leverage from my experiences. Having founded The HuD Group in Ghana at the age of 25 and grown it into a world class faith-based personal development and leadership training organization with operations in over 20 countries on six continents as its Global CEO, I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.
Speaking of executive coaching in multiethnic and intercultural leadership, which is our current global leadership reality, need I say that I am the first and only Black president of ISMCanada and for four years led the English congregation of the Montreal Chinese Alliance Church?
FLESHING IT OUT
So a couple of weeks ago I came out of sabbatical with bang! I am systematically unveiling a new YAW PERBI brand as an Executive Education business that is into leadership development, management training and executive coaching. This coaching, authoring, speaking and training business under the name, YAW PERBI, specializes in everything ‘LIFE’ for C-level executives. LIFE is an acronym for Leadership, Integrity, Family and Entrepreneurship. All of this is interwoven with inspiration and with undercurrents of faith. While there will be physical and electronic products like books and online courses for purchase, this business will mainly be executive services.
In my next blog, I share the vision, mission, values, unique selling proposition and offerings of the new YAW PERBI brand. Did I say “I’m coming out?” Nay, I’M OUT!
You can coach countless clients by expanding your audience and moving your business online. You don’t need to have technical skills .
A great coaching website will help you grow your audience, get more clients, and help you sell more
consulting sessions. Which means you can help more people and earn a living doing something you care
- Who do you need to visit your website?
- What do you need them to do when they arrive on your site?
- What else is competing for their attention?
- What message will make them take action?
A great coaching website will help you grow your audience, get more clients, and help you sell more consulting sessions. Which means you can help more people and earn a living doing something you care about.
You have a well-loved coaching practice and an impressive-looking website to promote it. So, what now?
“After my strategy session, in fourteen days we did $2.9 million in sales and before that, we had made nothing with business we started.” Rebecca Adams
Do you just kick back and wait for prospective clients to start knocking down your door?