
A Way to Prevent Heartbreak: Clarify Expectations

While what you don’t know may kill you; what you think you know but really don’t may kill you faster!
I have wanted to talk about this for months–how to prevent unnecessary hurt from unmet expectations–but last week an incident happened with one of my associates that really catalyzed me to share this urgently. So let’s talk about unmet expectations.
Whether it’s between spouses, parent and child, boss and workers or even among co-workers, family folk and church members, this is quite a common occurrence. This is particularly so African, Chinese, Japanese and Korean cultures that employ indirect communication. If you’re like me, you’ve probably been hurt before by unmet expectations. In fact, sometimes we don’t even realize we had an expectation until it was not met!
Mark Twain once said, “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.” We tend to have expectations that are unconscious, unrealistic, unspoken and unagreed upon. Let me share how you can flip these four things around and protect your heart against heartbreaks from unmet expectations. I owe this life-saving lesson from my New Yorkan mentors, Pete and Geri Scazzero.s
THE MILLION DOLLAR QUESTION
How do you know your expectations are valid or not? As hard-to-take as this may seem, when the expectation is unconscious it is invalid. In fact, if even we don’t even know we have them until we are disappointed how on earth is the other person supposed to know and meet it? When it is unrealistic it is invalid as well. Even if it is reasonable and we are conscious of it but it has not been articulated, it is still invalid. The common lame excuse we tend to give is, “Oh, but they should know?!”
In the event that our expectations meet all the above three criteria–conscious, realistic, spoken–but the other party has not agreed to them, they are still invalid. While this may seem very Western, I have learnt as an African-Canadian that it is never wise to assume agreement!
Of course, important caveats include marriage (where the vows already spoken have created certain clear expectations like fidelity), parent-child relationships (expectation of chores) and employer-employee dynamics where expectations have been clearly laid out in contracts and policy and supposedly read and accented to. Even in these relationships with broad-stroke expectations, situations occur that demand clarifying expectations further.
WHAT TO DO TO FORESTALL HEARTBREAKS
To prevent heartbreaks from unmet expectations, ensure your expectations are:
(1) Conscious: I am aware of my expectation.
(2) Realistic: I have evidence to support that the expectation is reasonable in the sense that the other is able and willing.
(3) Spoken: I have expressed the expectation clearly.
(4) Agreed Upon: The other person has agreed to the expectation by saying “yes.”
I would highly recommend you take the Scazzero’s Emotionally Healthy Relationships course for a full meal and good skill-building in this area they call Stop Mind Reading and Clarifying Expectations.
WHAT TO DO WHEN HURT HAPPENS
In the event that hurt still happens from unmet expectations, valid or not, REFRAMING the painful experience is everything. As John Maxwell renders it in the Law of Pain, “good management of bad experiences can lead to growth.” Reframe the painful experience as follows (modified from a Maxwell process):
a) Define the problem –> The painful situation I need to process right now is…
b) Understand your emotion –> My feelings about this are…
c) Articulate the lesson –> My lessons in is this are…
d) Identify a desired change –> The changes I want to effect are…
e) Brainstorm numerous pathways –> The ways out are…
f) Receive others’ input –> What I’m learning from others is…
g) Implement a course of action –> My course of action is 1. Embrace the reality of pain 2. Learn my lesson(s) 3. Share my lessons 4. Change a. ______ b. ______ c. ______ d. _____.
CONCLUSION
You know what they say happens when you assume: you make an ass of u and me. An expectation is only valid when it is mutually agreed upon. Let’s do less heart damage by providing and demanding clear expectations of others. Let’s ensure in all our relationships that our expectations are conscious, realistic, articulated and agreed upon. And when things fall through the cracks and we feel the sting of pain from unmet expectations, let’s reframe the experience well so we can still grow and flourish.

TO GOAL OR GROW? That is the question!
This is so counterintuitive that I don’t beat myself too much for almost completely missing it earlier in my life. I’m glad I have clinched that now: to grow an enterprise, grow people; to hit your goals focus on growing yourself and on the growth process.
GROW ME
Like most people I know, I love the word potential. Potential is the difference between who/where you are now and who/where you could be. Success, then, would be getting to who/where you could be. Being a go(al)-getter, one of the biggest mistakes I’ve made in life has been to keep the target or goal so much in mind and trying to figure out various strategies and timelines to hit it but neglecting the most important thing and most important one: growth and me. John Maxwell puts it succinctly: “To reach your potential you must grow. And to grow, you must be highly intentional about it.”
No matter the systems and structures, tools and technologies, courses and cash one gathers to hit a goal, unless there is investment in the growth of the person(s) involved, the goal is unlikely to happen. To achieve a goal, invest in growth of those the fulfillment of the goal depends on. To grow an enterprise, grow people.
Try something else in the new year: keep the goal in mind but focus on you (or whoever it depends on) and focus on a growth process. Let’s see what happens. I take my mentor John’s counsel seriously: “If you focus on goals, you may hit the goals, but that doesn’t guarantee growth. If you focus on growth, you will grow and always hit growth.” This is how to win, 100% of the time!
Here’s a paragraph from John’s 15 Invaluable Laws of Growth, which at the start of the new year I take a selected few through, that makes the point:
“If you want to discover your purpose, you need to grow in self-awareness. To become a better human being, you need to grow in character. To advance in your career, you need to grow in your skills. To be a better spouse or parent, you need to grow in relationships. To reach your financial goals, you need to grow in your knowledge about how money works. To enrich your soul, you need to grow spiritually.”
In similar fashion, as James Allen wrote in his classic As a Man Thinketh, “People are anxious to improve their circumstances but are unwilling to improve themselves; they therefore remain bound.” Get it? To get your goal you’ve got to grow.
GO WITH ME
Now, assuming you’ve agreed with me that you’ve got to grow to succeed, then the next logical question (in all probability) is how do I grow?. Well, you need to know the principles (laws) governing growth and have a plan and process to grow. Key to this plan and process is, again, people.
They say “we become the combined average of the five people we hang around the most.” Take a quick inventory right now. Depending on who your average five turn out to be, you must be pretty excited or pretty disappointed right now.
Apart from becoming a growing person yourself (towards your goals), you also need growth people, to stimulate, guide and guard your growth. This may be in the form of an accountability friend, a supportive spouse, an executive coach, or a small group like a mastermind.
I like to say that where two or three come together ‘magic’ happens. It is true. No matter how brilliant the ideas I think I have are, somehow when I meet with a group of people to discuss it the final outcome is much much better than my best ideas. It goes without saying that all of us are better than any one of us, any day! That is what Napoleon Hill discovered (mentioned in his 1925 book) and called a” mastermind”–when two people come together they create a third, invisible mind which is greater than the sum of the other two.
So for ideation, encouragement and accountability, everyone needs someone to come alongside them in their growth journey towards goal-getting.
CONCLUSION
To goal or to grow? That is the question. This is so counterintuitive that I don’t beat myself too much for almost completely missing it earlier in my life. I’m glad I have clinched that now: to hit your goals focus on growing yourself and on the growth process. Even if you don’t hit your goal, you will hit your growth.
Be goal-bound (as in, headed towards your goal) not situation-bound (as in, stuck where you are) by being growth-bound (heading towards growth and sticking to growth). Set your goal alright but then focus on the growth it will take. To hit goals, focus on the person(s) involved and on the growth process. To get your goal you’ve got to grow. This is how to win 100% of the time!
Post Script
If you want to see if there’s still room for you in the 2020 Growth Mastermind click here.

Festival of Nine Lessons & Corona
“The novel coronavirus is not just something for leaders to ”get through” for a few days or weeks. Instead, we need to treat Covid-19 as an economic and cultural blizzard, winter, and beginning of a “little ice age”—a once-in-a-lifetime change that is likely to affect our lives and organizations for years,” says Andy Crouch et al. I concur.
Just before Christmas 2020 my lawyer-banker friend and fellow John Maxwell Certified Trainer/Coach, Samuel Anim Esq., asked that I join him do an autopsy of the pandemic year 2020 live on Facebook/Youtube to draw leadership lessons. I was honoured and humbled. Honoured because it is a privilege to offer thought leadership and there is a myriad of leadership experts to choose from. I was humbled because not only do I not know all the lessons from Covid-19, I am still evaluating and learning from what I would perhaps call “the strangest year of my life.”
Nevertheless I managed to throw a few of my reflections together and gave it a funny title. Since around that time of the year there is the traditional Festival of Nine Lessons & Carols I thought of making this a Festival of Nine Lessons & Corona. Certainly there are more than nine leadership lessons from this Coronavirus pandemic year but here are some:
1. EMBRACE PARADOX
Perhaps no one and nothing captures the paradox of 2020 like Charles Dickens and his classic phrase, “It was the best of times, it was the worst of times” (from A Tale of Two Cities). This same 2020 year, over 1.67 million have died and 42.6 million have recovered. You may have lost someone to COVID-19 but you are alive. I’ve been stuck at home but I’ve had the longest unbroken quality bonding time with my family ever! We lost our family’s physical library services business but gained online business five times the physical capacity. Whole old industries, like aviation, have been decimated but whole new industries have emerged and are booming like Zoom. 2020 has been catastrophic yet catalytic.
Welcome to leadership. Embrace paradox. Think of the paradox of a servant leader, as a prime example of leadership paradox. True leadership is almost always straddling two seemingly opposing worlds, something Bob Fryling describes as “the leadership ellipse” because an ellipse “is defined by two distinctly different focal points that are of equal importance. One point is not inferior to the other, and both are needed if there is to be an ellipse.” I previously blogged about this in more detail here.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.” ― Charles Dickens, ‘A Tale of Two Cities’
If leadership has always been about managing the tension of tasks or people, money or mission, the present or the future, inner spiritual longings and the outward needs of the group we lead, being and doing, community and cause, truth-telling and putting the right spin on things, to live in the world without being of the world, to be faithful or fruitful etc. then all of these have been put on steroids in a para and post-Covid world.
I have said before and I repeat: “the degree to which one is able to be comfortable with and live, love and lead well in the tension of this and that, yin and yang, determines their ultimate leadership success or otherwise. From my little experience and research, the best leaders in the world are those who are not only able to get comfortable with being uncomfortable living in such tensions but mastered the art of dextrously handling both well.” The post-Covid world leaves us no choice. Embrace paradox or die.
2. MAINTAIN THE MISSION, MUTATE THE MEANS
You and yours don’t want to end up like the Choluteca Bridge in Honduras. It was initially built in 1930 and reconstructed in 1996 to withstand tough weather conditions, including hurricanes. Well, two years later, in 1998, the bridge did prove its mettle, withstanding the category five storm, Hurricane Mitch, that devastated Honduras. Buildings were destroyed and roads wiped out but the bridge survived in near perfect condition. The only problem was that there were no roads for it to connect to anymore (roads wiped out at both ends) and the strong winds of the hurricane had caused the river to carve out an entirely new path that no longer ran under the bridge!
Think about it: a bridge connecting to nowhere and no one; and over nothing! If a bridge is no longer a way or a means to a desired end, then what is it? Similarly, if your pre-Covid means are no longer effective post-Covid as ways to deliver your mission, then of what use are they?
You certainly don’t want to lose sight of your vision or your grip on your mission but when it comes to your strategies, your ways and means to accomplish your mission, you don’t ever want to be dogmatic about that. In matters of mission, be as solid as a rock; but regarding the means flow like a river.
THE OTHER SEVEN LESSONS
3. Global community is the real deal context of leadership
4. Capitalize on era of Business without Borders
5. Heed the Harm to our House (Earth)
6. Inequities, Inequalities, Integrity-lessness will be exposed with time
7. Reflective lifestyle is the must-have rhythm of leadership
8. Become and raise agile “VUCA Prime” Leaders (VUCA is an acronym for Volatile Uncertain Complex Ambiguous)
9. HOPE is the real vaccine.
For further details of each lesson, watch the full video here.
CONCLUSION
If there is any one of these nine Covid-19 life and leadership lessons you need to grow in for a more successful 2021 you’re in good company. Join me. Come to the growth table. Join the 15 Invaluable Laws of Growth January journey in the form of a mastermind group of just 15 high level executives. Register right now here. The way COVID-19 has fundamentally changed our world means we all need to radically change the way we do life and leadership too. And that requires new growth. Will you grow or die?
Post Script
Earlier in the last quarter of the year I shared my faith-based Covid-19 reflections vis-a-vis Christian mission with pastors and church leaders here.

What’s Good? | A Values Convo
A common greeting among today’s cool people is “what’s up?” to which one may sometimes get some really sarcastic answers from uncool people (lol!). A not so common greeting would be, “What’s good?” That would be slang for an invitation to a values conversation. I’ll explain.
For the last couple of weeks I have been raving about the importance of vision, mission and values. My thesis is that these three are so life-giving, life-forming and life-determining that they are aptly described as DNA, be it personal or corporate. I did share some examples of vision and mission statements of companies as well as my own family’s, encouraging professionals to put in the time and work to hone these and commit to them to the same degree they do their corporate work (if not even more). Now a final word on the third piece of the DNA: values.
WHAT ARE VALUES?
Values are what matter most to us—what we value. Yes, our values are literally what we value. They are what we consider to be good, what’s good. What matters most to us about the kind of people we are, the type of work we do and how we behave as we do the work are our values.
Values are the standards a person, family or organization holds to be most important that cause individuals to make decisions and act the way they do. As a mentor of mine puts it, values “represent how a community aspires to act or function as it carries out its mission in pursuit of is vision.” I like this element of aspiration—perhaps we may not have quite attained that standard of behaviour or character or whatever ideal yet but it’s on our books to keep reminding us to keep stretching towards it.
So! In summary, if vision is what we want to SEE and mission is what we will DO to see what we want to see then values determine HOW we will behave (be and do) as we do what we want to do in order to see what we want to see.
PEELING BACK THE LAYERS
Whether ethnic or corporate, culture is basically how things are done here a.k.a behaviour. What many do not realize is that BEHAVIOUR—“what’s done”—is only, quite literally, the tip of the iceberg (which is usually about 10% of the actual size of the iceberg!). Behaviour is only what is seen and experienced on the outside—from dressing to speaking. It’s the soil/crust of the earth (another metaphor), if you like.
Beneath behaviour are the VALUES—“what’s good”—informing it. Digging deeper beneath sea level or soil level we will find the BELIEFS—“what’s true”—or “faith assumptions”, that are determining these values.
Deepest of all, at the bottom of the iceberg or at the core of the earth is our WORLDVIEW—“what’s real.” That is the root of the fruit we see called behaviour or culture.
Whether it is individuals or families, churches or corporations, how many times haven’t we attempted to change behaviour without digging all the way to the worldview source?
VALUES ARE NOT PRINCIPLES
I am of the Covey school of thought that values are not synonymous with principles. Principles are timeless, universal laws that govern everything (from physical laws of Physics to spiritual laws) but you can choose to value them and/or have values based on those laws or not. For example, there is a certain ethnic group I have come across that does not give children eggs (behaviour/culture). Undergirding this is not valuing eggs in children’s diet. But underlying this further is a belief that the children would become bald (like an egg) and become thieves (or both). At the very core of this ethnic culture is a certain animistic worldview that produces the belief that leads to the value and produces the behaviour of not feeding children eggs.
This value, no matter how cherished, goes against the principles of nutrition. Breaking the principle because of this value results in protein-energy undernutrition in the community whose two primary chronic forms are kwashiorkor and marasmus.
SO WHAT’S GOOD?
It is absolutely essential that everyone, personally and corporately, determine their values. Values comprise part of the DNA that gives, forms and determines the kind of life you lead. But like the chemical bases that form DNA, it is worth examining the formative beliefs and underlying worldview that bring forth these values. In the end, what’s good is determined by what’s core.

Family DNA: Vision, Mission & Values
What if we took our families as seriously as we take our corporate work, beginning with crafting solid family vision and mission statements and clearly outlining our family values?
When I was still in my late teens and learnt about mission statements from The 7 Habits of Highly Effective People I was über excited! I was an eager beaver, wanting to learn more and actually crafting one for myself. In addition, I was eager to teach everybody who would listen to craft one too. In fact, a large part of why and how The HuD Group was born was because we wanted to inspire and empower young people to discover their God-given purpose and reach their full potential using tools like personal mission statements. Then I tried to convince my parents to work with my siblings and me to create one for our family. Let’s just say, I did not succeed.
Most of us work in places that have vision and mission statements and a slew of values. Those of us who are C-level leaders are responsible for recasting vision constantly, clearly and creatively as well as rehashing our mission and values. I would surmise the majority of us take this sacred duty of leadership very seriously. How come we don’t do same for our families? Most smart, skillful and dedicated professionals I know have no family vision and mission statements and haven’t bothered to distill the family’s values, let alone clearly state these and have them written down.
Yet as already asserted in a previous article, vision, mission and values are the DNA of both individuals and organizations as they are really of life-giving, life-forming and life-replicating essence. So it is with families. While every family has its physical DNA passed down from ancestors, how about the important metaphysical DNA represented by our families’ vision, mission and values?
Today, I wish to share with you my own nuclear family’s vision and mission statement for our home. We have a broader vision and mission that encompass not only our home but also all the corporate and charity ventures we’re involved in but what I’m sharing here is specific to our home.
VISION FOR THE PERBI HOME
An INCUBATOR for hatching godly, effectual leaders for the mission of God.
MISSION STATEMENT OF THE PERBI HOME
Ours is a family in which God delights because God is the centre of all activities in this household. Every ordinary activity becomes worship by practising God’s presence.
We are first and foremost Christians thus sharing fellowship and building each other up by lifestyle is a matter of course, and if necessary doing so with words. The flame on our Family Altar shall always burn brightly.
In our household, Jesus Christ is the standard of behaviour. This is the Potter’s house, where God by His Spirit moulds members and guests alike to conform to the image of Christ in attitude, thought, word and deed. The Word of God is our family constitution.
Ours is a neat, comfortable, cosy, Spirit-filled home; an inspiring environment which is as stimulating as is peaceful, is grace-filled, God-honouring, purpose-driven, paradigm-shifting, principle-centred, and character-based. Any entertainment must be wholesome, building & beneficial.
The Perbis’ is a home full of warm, smiling, serviceable and humble people who will at all times be of use to each other and to all of God’s people in a holistic manner.
This is a missionary family—living missionally, raising, receiving, sending and supporting carriers of the gospel of Jesus Christ.
That it will always be said of our home, our legacy, all to the glory of God: the standard of a Christian marriage, the epitome of a true Christian family.
CONCLUDING ENCOURAGEMENT
At the start of each week, as we round up our weekly sabbath, we remind ourselves of our vision and mission statement. Even our three-year old knows what our vision is. She can shout “incubator!” Not only are our values embedded in our family mission statement, the children find the English version of their names in there as well.
This is holy work and I insist that every coaching client of mine works with their spouse and children (if they’re grown enough to contribute) to work on crafting solid family vision and mission statements and clearly outlining their family values. And of course, a key thing is to ensure that their personal and family values align with who they’re working for/with in the corporate world. No DNA, no life. Good DNA, good life. Bad DNA, bad news. Let’s take our families as seriously, nay, even more seriously than we do our workplaces. After all, companies come and go but family is forever.

GET COACHED | How does it work?
“Your journey to leadership is likely to take many unexpected turns. Life is full of challenging situations, including ethical dilemmas, midcourse career changes or burnout, seemingly intractable interpersonal challenges, marriage and family issues, failures, and loneliness. At times, you may feel you are losing your way or have gotten off course from your True North. Getting back on track alone is very difficult, perhaps even impossible” (Bill George). That’s why you need a coach.

A group of Medical Superintendents in Ghana viewing a live YAW PERBI presentation on Emotional Intelligence via Zoom
If you’ve followed me on social media over the last few days you should’ve noticed a couple of posts about my excitement to train a group of Medical Superintendents in Ghana on Emotional Intelligence (EQ). Of course everybody needs (EQ) but one reason doctors in particular do is that they tend to think because they are smart and got into med school they would be successful in life and leadership. To our rude shock (and I say ‘our’ because I am a doctor myself), after a certain threshold, intelligence (IQ) doesn’t matter anymore, and what gives the winning edge to succeed is all EQ.
NO ONE CAN HELP THEMSELVES WITHOUT BEING HELPED
After an hour of training on what EQ is, five reasons why it’s key and how to acquire it, I left them with Boyatzis’s theory of self-directed learning. I first encountered this during my read of Primal Leadership, a book he co-authored with the chap who most popularized EQ from 1995 till date, Daniel Goleman. Boyatzis’s map (see below) begins with a hopeful “Who do I want to be?”, a picture of your ideal self. This existential question is at the very apex of Maslow’s hierarchy of needs (if you remember); it is a question of self-actualization. But the next question, which in my opinion really should be the first, is ‘Who am I?’, your real self.
Integrating those two questions reveals one’s strengths (where your ideal and real self overlap) and your gaps (where your ideal and real self differ). Your learning agenda or growth plan, therefore, basically involves building on your strengths while reducing your gaps. And so you begin: experimenting with new thoughts (head), feelings (heart) and behaviours (hands). Practicing your new behaviours actually results in building new neural pathways to success/mastery.
But here is the kicker: Central to all of these points, steps, and pathways is “DEVELOPING TRUSTING RELATIONSHIPS that help, support and encourage each step in the process.” Again, that’s where a professional coach comes in. Even in this so-called ‘self-directed’ learning, no man is an island and needs the vital trusted relationships to make their growth and goals happen.
COACHING MOMENT
Do you have someone that will tell you the truth and to whom you can tell the truth? Do you have the authentic relationships and customized resources to clarify your beliefs and values and understand vital personal and professional issues and receive honest feedback when you need it most?
A coach’s responsibility is to provide content, insight, tools, wisdom, framework, ideas, and feedback. YOUR responsibility is to move from awareness to action and accountability. Our coaching provides many structures for you to meet your individual and organizational goals.
For John Maxwell certified coaches like myself, whether it’s one-on-one executive coaching or one-on-few, we like to say that the objectives of coaching include, but are not limited to:
- Discovery of personal identity, emotional needs, purpose (vision & mission) and values
- Crafting of personal, professional and corporate Growth Plan
- Adding an objective and supportive third party to your leadership team
- Increasing accountability of your personal and professional goals
- Improving specific skills related to your role. Such as managerial skills, communication, conflict resolution, time management, productivity, and effectiveness
- Sharing best practices from other organizations that have done similar work
- Reviewing strategic business decisions related to operations, customer service, marketing, financials, and more
- Being a sounding board
- Preventing problems, thereby avoiding expensive, time consuming or embarrassing actions
- Supporting your growth past your limiting beliefs
- Conflict resolution
- Creating a team atmosphere
- Relationship development for success and significance.
COACHING OPTIONS (FOR C-LEVEL EXECUTIVES, OWNERS & GENERAL MANAGERS)
Coaching Categories: Depending on your goals and budget, at YAW PERBI we offer Green, Blue and Gold level coaching. Currently only Gold services are available, and they are limited.
Time & Place: All coaching programs require a minimum time investment of 6-12 months. Coaching is a marathon, rather than a sprint! Depending on whether Green, Blue or Gold level, the coaching package includes 2, 3 or 4 sessions a month lasting approximately 60-90 minutes. Sessions can be at your office, my place of business, or a mutually agreed upon location. In these days of COVID-19, online coaching is our mainstay via Zoom. Phone coaching is also an option but I prefer to see the individual to observe body language and such.
Special arrangements: Sometimes included in a gold package is two full days of shadowing, facilitation of a two meetings of your choice (up to 2 hours each), and unlimited phone calls and emails in between sessions. In addition, you or any of your employees will benefit from a 25% discount for any company training/workshops.
Other coaching services: Group Coaching, Sales Coaching, Couples Coaching, Business Partner Coaching, Youth Coaching, Relationship Coaching, Genogram Coaching and more (they include these but not limited to them).
Payment arrangements: These are to be made before services are provided, and as agreed upon via this website, mobile money, PayPal, cheques or bank transfers.
Miscellaneous: We will always be punctual. If you need to reschedule, 24 hours advance notice is required or one-half of the coaching session is lost. If for some reason I need to reschedule and do not do so with a 24-hour notice, you will be credited with an additional one-half coaching session, at no additional charge. Our coaching relationship is completely confidential. We will never share your identity or any information about you with any other person or organization without your expressed consent. In the unlikely event that there are concerns that need to be referred to another professional, I may be able to make that suggestion to you.
Completing our coaching relationship is a mutual decision. While my retention percentage is very high, there may come a time when you determine that it is time to complete our coaching relationship. If and when that time comes, I expect that the coachee will give me at least four weeks’ notice. That will give us time to summarize your growth/learning and strategize your next steps.
Our services are unconditionally guaranteed. If at any time you feel that you are not getting the support, honesty, coaching, or training that you expect, then you need to tell me.
LET’S GO!
If you are serious about growth, success and significance you need a coach. The proof of your commitment is your investment of quality time, best effort and substantial money. Even as a coach, I also have a paid coach. Everybody needs somebody to coach them. So! Make arrangements here and now for a 30-minute exploratory call to see if we would be a good match.

Personal and Corporate DNA: Vision, Mission and Values
Your vision, mission and values constitute your DNA, personal and corporate. Here’s why and how.

Vision, mission and values are really the life-giving and life-forming essence of persons and organizations
Whether one-on-one executive coaching or one-on-few, an exercise that energizes me most is getting into personal/corporate vision, mission and values. Once, I was invited to be a keynote speaker at an organization whose founder and CEO I greatly admire and respect. After the plane ride and having rested up, I got to their premises and looked round their impressive corporate building (no mortgage; all already paid for). I couldn’t help noticing the huge murals that spelt out the organization’s vision and mission. They were literally bill boards all over the walls trying to spell out why they existed and what they sort to accomplish.
Then I began to be concerned as what had been stated as their vision looked like what should be the mission and the mission was… well, let’s just say I was concerned. How was I to bring this up to the ‘big man’ without offending him too much, especially knowing how vital vision, mission and values are in giving life and forming persons and organizations? Without a deep and urgent intervention regarding the writings on the wall, I was afraid the writing was on the wall.
SOME CORPORATE SCIENCE
Permit the doctor in me to explain some fundamentals about DNA. DNA is the material that carries all the information about how a living thing will look and function. Each piece of information is carried on a different section of the DNA. These sections are called genes. DNA is short for deoxyribonucleic acid. It is in every cell of every living thing, even your fingernails! DNA is tiny but consequential; scientists need to use very powerful microscopes to see them. DNA has a complex structure but basically looks like a ladder that is twisted into a spiral. Each piece of DNA has two long strands (like the sides of a ladder). The two strands are joined together by chemical bases that form the rungs of the ladder.
Person and organizations are living things also. Vision, mission and values are the stuff that carry all the information about how they will look and function, survive and thrive. Vision and mission are akin to the two helical strands of DNA and values are the pieces that hold both sides together like the rungs of a ladder. This is the biochemistry of corporations.
Do you know that what determines how you look (eg. colour and texture of your hair, colour of your eyes and skin), how your lungs work, your blood type etc. are all determined by DNA? There are about 3 billion pairs of the chemical bases on the strands that connect with the other strand. The order in which the bases are arranged is very important. It forms a code that tells cells to make certain kinds of proteins. The differences in these proteins is what makes different living things—such as a plant, a panther, and two different people—different. You and I are different as persons, so are Unilever and Microsoft, or F.C. Barcelona and Manchester United, based on DNAs. Arsenal’s DNA codes for redness and Chelsea’s for blueness.
When DNA works correctly, it helps keep the body functioning properly. DNA helps cells to make proteins, which the cells need to live. DNA also allows living things to reproduce. The genes in DNA pass along physical traits from parents to children. Sometimes there are mistakes in DNA. These mistakes are called mutations. They can cause diseases and other problems.
INTERVENTION
Here are two disturbing observations I’ve made regarding vision, mission and values. One is the peer pressure of having them because just because ‘everyone else does’ and it’s in vogue. This pressure to look good because you have a mission statement on your office wall has gone even to the extent that people even look at those of companies or persons they admire and just blindly copy them as their own! Imagine my body copying your body’s DNA! The other disturbing observation is that people have no idea which is which (particularly vision and mission) and have them all over the place! If you need personal or corporate coaching to get this right, please do! This is vital. Vision, mission and values are really the life-giving, life-forming and life-replicating essence of persons and organizations.
VISION & MISSION
Vision is literally what we want to SEE. It is about Being. Think of it as a noun. Mission is what we want to DO to see what we want to see. It is about Doing. Think of it as a verb.
So for example, my vision for this executive education company YAW PERBI is to see a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. Consequently, our mission is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.
Another family company that is into library services for children is known as Perbi Cubs. That company has a different DNA from YAW PERBI, though both entities bear the name Perbi and have some things in common. The DNA of Perbi Cubs is different because its vision, mission and values are different. The vision of Perbi Cubs is to see EVERY African family successful as a product of an enlightening culture of leisure reading. And what are they doing to see what they want to see a.k.a mission? To deliver an evidence-based, literacy-promoting endeavour to an engaged community of families hungry to know more so they can be more, do better and succeed.
Yet another family business, Trenor Coats & Gowns Ltd., has had a vision since its founding in 2009 to be a leader in the textiles care industry in West Africa. The mission is to provide customers with world-class textile care services driven by state-of-the-art facilities, trained and dedicated employees, and superior customer services.
By now you’ve had enough to chew on regarding the double DNA helix of vision and mission. I’ll save the rungs of the DNA, values, for a later blog.
AT THE END OF THE DAY
Individuals and organizations ought to make the time to clearly hone out their clear vision, passionate mission and compelling values. This is a fundamental function of leadership. The help of a coach or consultant is highly recommended. It must be done right. I strongly advise individuals to make sure that their personal DNA aligns with the corporate DNA of whatever organization they work for/with (or seek to work for/with). DNA is life. No DNA, no life; bad DNA, bad life–be it personal or corporate. Choose life!

GET COACHED | What’s that?
There is no significant high performer I know who doesn’t have a coach, from entertainment and sports to business. Some have even more than one. How about you?
It was just a one-hour call with a coach. Let’s call him Joe. It changed the trajectory of my life. It wasn’t at a corner office in downtown Montreal or in one of the new plush buildings decorating the Accra skyline. It was at home, just at home; over Zoom. But utilizing the major tool coaches employ–questions, questions and more questions–the lightbulb suddenly came on and within 24 hours I had the oomph to re-start passive income generating projects I had kept procrastinating for a decade! How much that call with Joe cost me in dollars cannot be compared with the kind of lifetime value I gained and lifelong income stream I am cued to earn. I love the CLARITY coaches help bring to our thinking.
SO WHAT IS COACHING?
One of the most (ab)used words in our time is ‘mentor’ or ‘mentoring’ (or ‘mentorship’). I’ve heard and read people actually say coaching and mentoring are two different things. But no, mentoring is a term for the broader framework of empowering relationships every successful person needs (see diagram above) and coaching is a form of mentoring.
According to one of my leadership professors (during my Master of Arts in Global Leadership), mentoring is “a relational process in which a mentor, who knows or has experienced something, transfers that something (resources of wisdom, information, experience, confidence, insight, relationships, status etc.) to a mentoree, at an appropriate time and manner, so that it facilitates development or empowerment” (Clinton & Stanley 1992, 40). Mentoring is relationship, relationship, relationship. A relational experience, relational process, relational exchange.
Coaching, therefore (I repeat), is a form of mentoring, as is each of the other eight types of mentoring shown in the Clinton Continuum diagram above.
WHAT MAKES COACHING DIFFERENT?
First of all, you will notice that coaching is classified among the first third of relationships under ‘INTENSIVE’, unlike counselor, teacher and sponsor (grouped in the middle third) which are OCCASIONAL experiences. For example, as a coach, I recommend at least twice a month meetings with my coachees; sometimes even weekly (depending on their situation, needs and goals) for a minimum of six months. The ideal is a contact every 10 days especially so that no balls are dropped inadvertently.
While the scope of this write-up is not to describe every one of the nine mentoring relationships but to highlight coaching in particular, let me briefly say that a discipler is someone who enables another in the basics of following a religion (especially Christianity), a spiritual guide provides accountability, direction and insight for questions and decisions affecting spirituality and maturity. A coach provides motivation, clarity, challenge, accountability, skills and application needed to meet a goal. Clinton would argue that “the coach’s central thrust is to provide motivation and impart skills and application to meet a task or challenge” (73). Coaching, he would say, “is a process of imparting encouragement and skills to succeed in a task through a relationship” (76).
THE NITTY-GRITTIES
Coaching is an on-going conversation where I (as your coach) provide encouragement, guidance and honest feedback, as YOU pursue YOUR personal and professional goals. I fully expect you to grow yourself and your family/business/organization and succeed in life, by attaining your goals!
There is no significant high performer I know who doesn’t have a coach, from entertainment and sports to business. Without a coach, it is hard for anyone to experience high performance on their own, let alone to achieve what has come to be known as meta performance. In today’s competitive environment, some of the most successful business leaders have experienced tremendous benefits from coaching. Results have included increased revenue and productivity, career advancement, higher employee retention, and the development of more effective business strategies. YOU will define the agenda. YOUR results will vary depending on how long we work together and what actions YOU take.
As a John C. Maxwell trained and certified coach, my clients are expected to, and have experienced, measurable return on investment, increased productivity, and up to 200% revenue growth.
IT WORKS! LET ME HELP YOU.
If I didn’t believe this stuff, I wouldn’t be promoting it. The proof of our belief in anything is our investment of time and money in it. I personally have my own coach who I pay hundred of dollars to for three sessions monthly. At YAW PERBI, our value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond). Try me. Try us.
We are human, thus limited, and cannot help everybody. Currently I personally have only 10 places each year for authentic, high quality and deep relationship one-on-one coaching so I have had to make the hard decision to focus mainly on C-level executives. The wisdom in that is, as my mentor John Maxwell says about what he calls “the Law of the Lid,” when they get better (raise their lids), everyone else else under them gets better. Knowing how key coaching is, however, no one will ever be turned away. I would be more than happy to refer you to others within my very rich coaching network. Everyone deserves a competent and caring coach.
Apart from one-on-ones, there are times I do one-on-few coaching for a group of executives. My favourite is helping executives work through company DNA (vision, mission & values)! I share about that in a later blog here.
If you’re ready to grow, succeed and be significant, take my hand and let me help you. Let me be your coach.
Bibliography
Clinton, J. Robert and Paul D Stanley. 1992. Connecting: the mentoring relationships you need to succeed in life. Colorado Springs: NavPress.

I’m Serving Up: Here’s How.
Like leadership, there are umpteen definitions of culture. My favourite is the simplest. Culture, whether ethnic or corporate, is simply the way things are done here. How things are seen to be done at YAW PERBI is determined, like Apple or Android, by our unseen Operating System (OS). That OS or worldview feeds our beliefs, informs our values, which in turn determine our behaviour.
As we carry out our vision and mission, here are our 7 YP values and what they mean:
1. People. We value people: People come first; not stuff. People are the only creation that bear the imago Dei (image of God). That should mean something; everything.
a. We are aware that without people we are nothing.
b. We value relationships and foster community.
c. We grow people, clarifying their identity, giving them purpose, unearthing gifts, nourishing persons to flourish.
d. We pride in, promote and protect family.
e. We offer high care to our clientele, with a great deal of empathy.
f. Our exceptional client experience leaves them feeling wonderfully valued.
2. Growth. We value growth: We grow or die. There’s no middle way.
a. We invest in ourselves and invest in others’ growth; continually.
b. We are sworn to lifelong learning in a diverse community till we die.
c. We strive to be knowledgeable and enlightened in order to succeed.
d. We expect pain to be associated with grown and have made peace with the fact.
3. Particularity. We value particularity: One size doesn’t fit all. Each client is different and has a unique life story and makeup.
a. We see and treat each person reverently, as wonderfully made.
b. We invest in getting to know our clients’ life stories, identity, purpose, and SHAPE.
c. We honour the above (a & b) by customizing our offerings.
d. We provide tools to discover and affirm uniqueness of each client and match them to the appropriate relationships and resources.
e. We pride in and promote the prestige of the executive class.
4. Excellence. We value excellence: We go above and beyond.
a. We exceed expectations as a habit.
b. We work hard and play hard.
c. We take our word and commitments seriously.
d. We do not compromise on quality–it is a virtue.
e. We do anything that is worth doing, well.
5. Success. We value success: We are passionate about all-round prosperity.
a. We are committed to the progressive realization of worthy goals and ideals; our clients’ goals are ours.
b. We inspire and motivate ourselves and our clientele to see and seize their dreams.
c. We long for holistic success.
d. We are victory connoisseurs.
6. Authenticity. We value authenticity: No fake folks or fake news, no fake products or services.
a. We lead, coach, author, speak and train with integrity.
b. We are truthful about ourselves and our offerings.
c. We can be trusted.
d. Our ways and means are proven to produce desired results. What we promote works.
e. We are in public who we are in private.
f. We are holistic in thinking and living, in our being and doing.
g. We strive to live and lead such that those who know us and love us the best (family and friends) respect us the most.
7. Significance. We value significance: We live to ‘make a dent in the universe’.
a. We look outward, beyond ourselves.
b. We work towards things that benefit communities, nations and generations.
c. We are inspired by the thought that our best works will outlive us.
d. We bear in mind that only what is done for God’s glory by God’s grace will last.
WHAT’S COOKING & HOW WE’RE SERVING
So now, you don’t only know our menu–the vision and mission–you also know the manner in which we plan to dish it all out. I’m serving up. Take a seat.

I’m Stepping Down

My brand is all about authentic leadership; leading well and helping others do so too. That’s my raison d’être.
So! This is a sequel to my previous I’m Coming Out blog. In that, I copiously explained how, “Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people.” D.L. Moody once said, “It is better to train 10 men than do the work of 10 men. But it is harder.” He was right.
I am serious enough about this new direction that I’m stepping down as President of ISMCanada with effect from June 2021, Deo volente. When I agreed to this role in March 2013, and officially began in May of that year, my initial arrangement with the Board was a 3-5 year tenure. It’s been almost eight years now! I’ve done double duty. Among other things, I’m happy to have worked with an overhauled senior leadership team to steer the organization to become a Certified Best Christian Workplace, a flourishing organization.
In coming out and stepping down, I’m happy to catalyse, consult for and coach CEOs and other C-level executives in both the marketplace and ministry, as well as continue my speaking/training career which has taken me to some 45 countries of the world. As we launch the YAW PERBI brand, I would like to share our vision, mission, values, unique selling disposition and offerings with you.
VISION
At YAW PERBI, we want to see a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.
MISSION
Our mission, therefore, is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.
YP VALUES
As we go about our vision and mission, our corporate behaviour will be based on the following seven things that are very important to us. We value:
- People
- Authenticity
- Particularity
- Excellence
- Growth
- Success
- Significance
In another blog I go into the fine details of what each value means and how they play out at our company.
UNIQUE SELLING PROPOSITION
We know there are a myriad leadership development and executive coaching companies out there. Our bold value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond).
OFFERINGS
What exactly are we offering in terms of products and services? We like to say we LIFECAST, an acronym for providing Leadership, Integrity, Family and Entrepreneurship Coaching Authoring Speaking and Training. LIFE is our content focus and CAST comprises the vehicles for delivering the LIFE. By the way, apart from the ‘C’ standing mainly for executive Coaching, it also often involves Catalyzing and Consulting. Authoring encompasses soft and hard products from (e-)books to courses.
The YAW PERBI brand communicates prestige and authenticity, success and significance.
CONCLUSION | CLARITY, NOT CERTAINTY
Even in clearly laying out our vision, mission, values, unique selling proposition and offerings at YAW PERBI, this is not only introducing you to my new brand but inherently providing a lesson for executives, many of whom haven’t clearly laid these things out for the corporations, charities and churches they lead. Even in an uncertain year like 2020, as John Maxwell my mentor says, “Individuals can live without certainty from a leader, but not without clarity. …Your people do not need certainty on every issue; but they do need clarity on every issue.”
I’m out. I’m stepping down. I’ve told you why, when and how. Not everything is certain; but am I clear?