No single individual has influenced my leadership paradigm and praxis like Dr. John C. Maxwell. I started reading and understudying John in the late 1990s and have been teaching his materials ever since, both as a bonafide EQUIP trainer and a certified Maxwell coach/speaker/trainer on the John Maxwell Team (JMT).
Meet John Maxwell–my mentor emeritus–the #1 New York Times bestselling author, coach, and speaker who has sold more than 30 million books. John has been identified as the #1 leader in business by the American Management Association® and the world’s most influential leadership expert by Business Insider and Inc. magazines.
Dr. Maxwell has also received the Horatio Alger Award, as well as the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network. His organizations—The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation—have trained millions of leaders from every nation in the world.
The annual Live2Lead conference is John’s brainchild, and he always opens and closes, with other phenomenal faculty sandwiched in between. I have been privileged to host it on both sides of the Atlantic, in Montreal, Canada as well as Accra, Ghana.
LAWS OF COMMUNICATION AND LIMITS-BLOWING CONTENT
At Live2Lead this year, John C. Maxwell will be sharing new content from his upcoming book on the 16 Laws of Communication. Maxwell explains how to identify, grow, and apply your critical capacities. Once you’ve blow the “cap” of your capacities, you’ll find yourself more successful in your daily life.
We are absolutely convinced at YAW PERBI Executive Leadership Education that leadership (including communication) is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game. Register now through this link. Impress upon your organization to join the movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better!
Register HERE, NOW.
The world is not in a good place. Leadership is the cause. And when it comes to Ghana’s situation in particular, I have personally been shocked at the number of C-level leaders I have interacted with that have either completely lost hope in the future of the country or nearly have. “How did we get here???” one CEO of a major bank asked me (yes, with three question marks).
If “everything rises and falls on leadership” and “leadership is cause, everything else is effect,” then there is no other way than to attribute the politico-socio-economic state of our nation to leadership (or the lack thereof). In the same way, if there is any one thing that will elevate the conversation, and the nation with it, it is leadership.
DO OR DIE TRYING
As one belonging to the tribe of eternal optimists, I have sworn that in my lifetime I will either see the flourishing Ghana that our forebears anticipated on 6th March, 1957 when the modern state was born, or die trying. When the nascent nation was named ‘Ghana,’ our great grandparents were hopeful it would reflect the prosperity of the old Ghana empire, hence our new name (from Gold Coast). Oh, it bears repeating: our tribe of eternal optimists will see to a prosperous Ghana in our lifetime or die trying.
“I HAVE A DREAM, I HAVE A DREAM…”
Every true leader has a dream they passionately pursue with their people. I realize there is a day dedicated to almost every cause under the sun and Sustainable Development Goal—women’s day, water day, literacy day, friendship day, founders day … even toilet day. Yet the one thing that makes each of these causes to rise and fall has no such day dedicated to it to elevate and emphasize it. Is a day enough? Surely not; but it is a good catalyst for the remaining three hundred and sixty four or five days.
My fellow Maxwell-trained and certified collaborators in Ghana and I have a dream that ultimately the first Friday of October each year will become universally known as LEADER DAY. There is nothing special about the first Friday in October per se except that consistently for about a decade now, our mentor and leadership expert, John C Maxwell, has been gathering some of the best leadership minds and hearts on the planet to speak to the issue, and we might as well leverage the opportunity rather than reinvent the wheel. Live2Lead is the name of that event. The name says it all, that’s our purpose on earth: We live to lead.
Gwen Addo, the pulchritudinous CEO of the Hair Centre and speaker at Live2Lead Ghana ‘22 affirms this vision: “I also pray your dream comes true and October 7 becomes a “leadership day” or perhaps October becomes a “leadership month.”” She continues, “leadership is close to my heart … and why not dream it bigger than just a day.”
You and I know the dearth of leadership in our country. We Maxwell certified trainers who are Ghanaian are aiming to get 2,000 leaders at all levels to benefit from the LIVE simulcast from Atlanta. We will organize local content for our context first, sandwiching the global feed. You would want to be with Patrick Awuah (Founder & CEO, Ashesi University), Patricia Obo-Nai (CEO, Vodafone), Uncle Ebo Whyte (CEO, Roverman Productions), Gwen Gyimah Addo (CEO, The Hair Senta), Kathleen Addo (Chairperson, National Council for Civic Education) and Kwamina Asomaning (CEO, Stanbic Bank). The core issue on the table this time, or shall I say by the fireside, is “Leading with Integrity & Inspiring Hope, for the Common Good.”
On October 7, we shall convene 2,000 Ghanaian leaders online. At least half of them will be from 100 companies, institutions and organizations which would send 10 of their leaders to Live2Lead as their investment in themselves as well as boldly staking their claim in the prosperity of Ghana by raising the leadership lid in the country, one company at a time. All these companies will be listed as patrons in the event handbook, website and social media (in alphabetical order).
The other half will be made up of executive leaders from the private sector, the establishment leaders (public service) and emerging leaders from our schools and universities, representing the next generation. Companies, institutions and organizations which want to go beyond patron status will be given opportunity to sponsor the establishment and emerging leaders in exchange for significant air time and eyeballs.
This 2,000 is only starters; we shall double in 2023; and double again and again till at least 2% of all leaders in Ghana are connected to this Live2Lead tribe of learners who lead and leaders who learn. That is the exact critical mass need to see a self-propagating movement of leaders worth following in Ghana.
The feedback from the ground as I’ve gone around is damning. Ruinous to the extent that although the theme we initially chose for our local content is ‘Leading with Integrity for the Common Good,’ we’ve had to come up with a conjoint theme of HOPE. Our people need hope. Leaders are brokers of hope, thus when they themselves are broken to the extent that they have no hope, what shall the rest of the people do?
Arise Ghanaian leaders!, established and emerging ones alike. We are better than this. Yet perhaps we are expecting leadership behaviours, values and attitudes that we haven’t first trained into people. Since we Live2Lead (that’s our purpose) let’s then Live2Learn (that’s the process) so we can all lead better and all make our nation great and strong. When the leader gets better, everyone and everything else does too. So let’s all show up!
One day in October, for starters. Just one day but who knows? Perhaps ‘October Day’ will in my grandchildren’s day be as well-known as ‘May Day’ is today. And for even better reasons, leadership-wise.
An event is not enough for sustained transformation thus there are leadership development and training pathways that will later be shared as a follow-up process between October 7 and the next Leader Day a year hence.
As one of the Pan African Cohort facilitators of BCA Leadership, I just got off a scintillating Zoom call with amazing African C-level leaders from across the continent—East Africa (like Kenya and Uganda), West Africa (I recall Nigeria, Sierra Leone and Ghana), North Africa (Egypt) and Southern Africa (Malawi, South Africa). We talked about Emotional Intelligence and the whole idea of VUCA. The goal of this blog is to summarize the essentials of the topic, which most participants described as ‘intriguing’: “So you think you can lead effectively without EQ in a VUCA world?” Really, this is a rhetorical question because no one in their right senses would say, “Yes, I can lead effectively without Emotional Intelligence (EQ)” in the first place, let alone in a world that’s described as VUCA.
WHAT ON EARTH IS VUCA?
VUCA is a term that came from the military space, especially at the end of the cold world war when without the two clear polarizing forces the whole world was described as Volatile, Uncertain, Complex, and Ambiguous. Guess what? If the end of the last century was said to be VUCA then imagine just how much more VUCA it is now. Look at the volatility of the world today, look at the speed of transformation, the dizzying digital economy. Consider the uncertainty with COVID-19 and this post-pandemic world. Is it even a post-pandemic or rather para-pandemic world as in some places it seems over and in others, COVID is still raging? Look at the complexity of the world. How could a microscopic virus emerge in a small place in some corner of the world called Wuhan, China, and the whole world gets grabbed into this? Some things are just ambiguous right now. It’s a VUCA world. There wouldn’t be enough space to write out all the feelings these VUCA times have generated in people, especially anxiety.
HOW ABOUT EQ?
Even before the VUCAness of the world, Emotional Intelligence had been identified as the key thing for succeeding in leadership. It is archaic 20th century thinking that IQ (intelligence quotient) makes a good leader for a total leader not only has IQ, in terms of book smarts or cognitive intelligence, but also Emotional Intelligence (EI/EQ) in terms of being intelligent about feelings and Global Intelligence (GQ). Humans like to think we are rational people but at the end of the day we are emotional beings. The term was first coined in 1990 by researchers John Mayer and Peter Salovey, but was later popularized by psychologist Daniel Goleman five years later.
We now know that 80-90% of success in Executive Leadership depends on Emotional Intelligence and not cognitive intelligence. Don’t get me wrong, I am not dumb. I am a medical doctor for crying out loud. Intelligence is important but guess what? When it comes to Executive Leadership, IQ only gets you into the door, it takes EQ to play the game. And win. After about 128, IQ doesn’t matter anymore! Given the same level of IQ, technical skills, and competence, it’s EQ that would make all the difference in how much one succeeds (or not).
Emotional intelligence, according to Psychology Today, is “the ability to identify and manage one’s own emotions, as well as the emotions of others.” It is thus made up of the following four blocks:
BUT THERE’S PROBLEM
So being the amazing leaders we are, we figured out we cannot just sit idly twiddling our thumbs and watch VUCA happen without responding. In 2007, one Robert Johansen (a distinguished fellow at the Institute for the Future), came up with a behavioral leadership model he called VUCA Prime to counteract each of the four elements of VUCA with a specific positive response which starts with the same four letters. VUCA Prime then is to have Vision over Volatility, to overcome Uncertainty let’s have Understanding, then Clarity over Complexity and to overcome Ambiguity let there be Agility.
Well, I have been studying this since the pandemic began and was thinking recently how good VUCA Prime is but how so very cognitive it is! Why is VUCA Prime so cognitive and does not take enough emotions into cognizance especially when we know 90% of success will depend on a leader’s emotional awareness (of self and others) and responses?
WHAT IS VUCA EQ THEN?
Consequently, I have designed something called VUCA EQ to provide a more comprehensive and potent leadership response to VUCA beyond the cognitive, one that significantly takes emotional intelligence into consideration. Like VUCA Prime, each of the VUCA EQ responses also begins with the same four letters.
Firstly, V is Verification: we need to be able to decipher what our emotions are and label them correctly. Then we need to be able to do the same for others as well so we can respond rather than just react, and we can manage our emotions and that of others instead of just trying to control them. The world of command and control is gone!
Secondly, instead of Uncertainty and just responding with the cognitive Understanding that VUCA Prime proposes, we rather respond in Unison. What I mean by Unison is to respond with our three brains. You have the cognitive brain but you also have your emotional brain called the limbic system. EQ is not just a ‘heart’ kind of thing, no! Emotional Intelligence has to do with the brain too. Or even more annoying, called ‘soft skills.’ EQ produces hard results on the balance sheet and cashflow statements! There is the Cognitive brain, Emotional brain, and Instinctive brain and VUCA EQ is about responding with all three in unison.
For Complexity, not only overcome with clarity but with Conveyance. Powerfully transmit emotional then logical information and carry across values and perspectives, considering emotional data and communicating emotions first. Remember to start with emotional data when decision-making and communicating eg. I feel vexxed about this decision and I’m aware most people in the company feel anxious…. Connect with emotions and convey them in response to complexity.
Then finally, for Ambiguity, not only thrive with agility but by Automotivity. In other words, learn to move people’s emotions or move people emotionally. Automotivity means containing within itself the means of propulsion or movement. Mobilize people in such consonance and resonance with what they want (motives) and how they want (motivations) that they move in a self-propelling manner. After all, why do you suppose feelings are called e-motions? Feelings move us, they move the world. We may not like to acknowledge it but they do. How do you learn to know people’s motives and their motivations so that you can ride on that to send them (better still, travel with them) to a place where they ought to go?
Leadership is in the transportation business. We move people from here to there and without the power of Emotional Intelligence to move people (think e-motions) towards a shared, noble purpose, we are going nowhere ourselves in the first place and taking no one with us for that matter. Don’t you ever think you can successfully lead, especially in this VUCA world, without Emotional Intelligence.
Marketplace leaders of faith, it’s time to align. Since returning to Ghana, after several years mainly in Canada, that is a word I’ve heard a lot in my re-orientation: align. “Let’s align, let’s align,” I hear this quite often! CEOs want to align with their boards, other C-level executives need to align with their various teams, sales and marketing must be congruent, and everyone needs to align with the company’s vision, mission and values. All well and good.
Let’s elevate this alignment conversation as I dedicate this particular blog to marketplace leaders who are Christ-followers. The Christ-following marketplace leader does not, and indeed cannot, have the same motives and bottom line as someone who isn’t a Christ-follower. This week, I had the opportunity to speak to a group of emerging leaders on “Man with a Vision on a Mission,” which was essentially about the purpose of life. Dr. Myles Munroe of blessed memory once put it so poignantly, “The greatest tragedy in life is not death, but a life without a purpose.” Purpose is when you know and understand what you were born to be and accomplish, what something was made for. Or as they say in the French city of Montreal my family and I have been domiciled in for over a decade, raison d’être (reason for being). I’ve also held discussions with some of the C-level executives in the Ghana Club 100 from mining to fintech about purpose. (Ghana has christened the top 100 companies as the Ghana Club 100, akin to the Fortune 500 in the United States). These premium companies have profit, for sure, but how about purpose?
WHY WE ‘GO TO MARKET’
We are in business for profit, that’s the bottomline—or so we thought until a couple of decades ago, the concept of ‘Triple Bottom Line’ arose (thank you John Elkington) as a result of people pursuing profit at the expense of human well-being and the sustainability of our earth. The bottomline has since been triadized as Profit, People, and the Planet. That’s the triple bottomline. All three come together for holistic prosperity and complete sustainability.
Profit, is about acing financial performance, generating dollars for shareholders. By People we mean a focus on a business’s societal impact, or its commitment to human beings—within and without the company or organization. People are the other stakeholders beyond the shareholders (who are taken care of largely by profit). We mean people impacted by business decisions from customers and employees to community members. With all the talk about climate change and the like, companies are now tasked to also aim at making a positive impact on the Planet as they seek to capitalize on it to make profit.
Yet while all three are important to everyone in the market—of all faiths, little faith or no faith—I refer to the above treble as the temporal bottom line. There is a timeless triple bottom line, which is what I want to draw the attention of marketplace leaders of faith to.
MISSION IN THE MARKET
I’ve realized that we need a reorientation of why we’re in the marketplace, and what our mission is, as Christ-followers. I often tell people that if they don’t have a personal purpose statement, they wouldn’t know which company to work with or for because they won’t know if they are aligned. Your values must be compatible with theirs. Similarly, if you are a Christ-follower, your mission in the marketplace must be aligned with God’s mission.
What exactly is God’s mission? That’s the timeless triple bottom line I refer to. God is on a three-fold mission in the world:
1. Towards Himself—to bring glory to Himself. God gets glory when we reflect His good nature in our being and doing. He desires, and deserves, to receive glory also from the obedience, service and worship of all nations and peoples in every sphere of life, from Archaeology to Zoology. Are your life, leadership and work God-glorifying?
2. Towards creation—to bring a blessing to all created things. God is on a mission to bless all of creation, not just people. People, first and foremost, but all of creation is a candidate for God’s blessing. While the blessing would include the temporal financial profit, people’s prosperity and the planet’s care (triple bottom line), the greatest of blessing is all creation being freed from the penalty, power and presence of sin to be God’s friend once more, to worship and serve Him and reflect His nature lost once-upon-an-Eden again. So, the second-fold mission of God in blessing creation comes through in the 3BL of business, but there is a redemptive element that I dare to say is the most important. I say this because that will outlast how long profit, this planet and this life will endure. Are your life, leadership and work creation-blessing?
3. Against evil—to vanquish evil and establish His Kingdom on earth. Yes, your mission as part of God’s grand mission is to pillage evil to establish God’s righteous, just, and equitable Kingdom on earth forever and ever, as it is in heaven. Are your life, leadership and work evil-crushing and Kingdom-establishing?
PRAYER AT WORK
We see the above three-fold mission of God in the prayer Jesus taught his disciples:
1. Glory to Himself—“Our father in Heaven, Hallowed be your name… For yours is the kingdom, the power and the glory forever and ever, amen.”
2. Blessing to Creation—“Give us today our daily bread. And forgive us our debts (sins), as we also have forgiven our debtors.”
3. Against Evil—“Your kingdom come, your will be done on earth as it is in heaven… And lead us not into temptation, but deliver us from the evil one…”
Organizing prayer at work with like-minded, same-hearted folk of faith is good but being the answer to the prayer is even better—makes it complete.
Consider this! As a person, am I aligned with God’s mission? Is this what my life, leadership and work are all about: bringing God glory, blessing creation, defeating evil and establishing God’s kingdom? Is that what my company stands for?
So being an effective agent of God in the marketplace is going for the timeless triple bottom line for God’s glory, for blessing people and the planet in general, but especially the blessing of redemption, and ultimately defeating evil to establish God’s kingdom on earth as it is in heaven, starting with your workplace. This is the tried-and-true-and-timeless triple bottom line. Is your work and leadership redemptive?
We must all align ourselves with God’s mission because to be with God on his mission is the greatest cause of all time for all people on Earth in any and every era. Oh, that it would be done in our marketplaces as it is in heaven!
Have you ever come across a ‘WANTED’ notice? Have you ever been on one? People can be wanted for good and bad reasons. Today, I’m here to share a WANTED notice with you on behalf of several business owners I get to coach and on my own behalf as a serial entrepreneur, WANTED: INTRAPRENEURS!
This was my passionate call during the final day of a whole week’s orientation and training of two dozen staff of Perbi Cubs Library Services, an evidence-based, cost-effective, literacy-promoting endeavour co-founded by my wife Anyele Perbi and I. This social enterprise has grown to serve 2,000 children in 200 schools and is set to scale some 10 times in the coming new school season (Deo volente) as a result of an innovative digital online library solution we’re partnering with various leading schools to roll out. The ‘problem’ of Covid-19 presented this entrepreneurial opportunity. I challenged our employees to become intrepreneurs. Here’s why.
WHAT’S IN A NAME?
First of all who is an entrepreneur? An entrepreneur is simply a person who sets up a business or businesses, taking on financial risks in the hope of profit. Investopedia offers an expanded definition of this as follows: “An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.” My definition is as simple as this: an entrepreneur is a problem-solver for profit.
Entrepreneurship is certainly not a job, it’s not even a profession or career; it’s a mindset and lifestyle. It is a mindset and lifestyle of taking ownership and risk to innovatively solve problems for profit. Hence employees who think and act like entrepreneurs are called intrapreneurs.
Intrapreneurs are employees who behave like Entrepreneurs. They have a work attitude and style that integrates response-ability, risk-taking, ownership, innovation (ROI). I like the acronym ROI because intrapreneurs really provide the best Return on Investment for their employers, business owners and indeed all stakeholders. The first written use of the term ‘intrapreneur’ appeared in a 1978 paper by Gifford and Elizabeth Pinchot entitled Intra-Corporate Entrepreneurship but prior to that the poster child for intrapreneurship had been Art Fry of the 3M company, four years before (I shall summarize his story shortly). The Pinchots’ first book, Intrapreneuring: Why You Don’t Have to Leave the Corporation to Become an Entrepreneur (1985), presented an expansion of the intrapreneurship concept where they defined intrapreneurs as “dreamers who do. Those who take responsibility for creating an innovation of any kind within an organization.”
Here’s a more elaborate definition of Intrapreneurs by Jordan Daykin in Forbes magazine: “A team of competitive, confident individuals who are committed to innovation, passionate about work and producing higher value for their employer [indeed, all stakeholders]. They will need to have an entrepreneurial spirit, be activators of ideas and have a willingness to take calculated risks. In return for their desire to help the growth of the company over financial reward, they will receive support and resources to help make their ideas a reality.”
ART FRY THE INTRAPRENEURSHIP POSTER CHILD
Today, it’s hard to avoid 3M products, especially those sticky notes of theirs. The company is worth $5 billion with a recurring spot on the enviable Fortune 500 list but what most people don’t know is that its success is largely one of the power of intrapreneurship. In 1968, a 3M engineering employee called Art Fry attended a seminar given by another 3M scientist, Spencer Silver, on a unique adhesive the latter had developed. This innovation had an unusual molecular structure that gave it the unique characteristic of being strong enough to cling to objects but weak enough to allow for only a temporary, non-damaging bond. It is reported that the scientific community didn’t take Silver seriously and he himself was still searching for a marketable use of his invention.
As the legend goes, Fry sang in his church choir on nights, and he used slips of paper to mark the pages of his workbook. When the book was opened, however, the makeshift bookmarks often moved around or fell out altogether defeating the whole point. On a Sunday in 1973, it occurred to him that Dr. Silver’s adhesive could be put to use in creating a better bookmark. If it could be coated on paper, Silver’s adhesive would hold a bookmark in place without damaging the page on which it was placed. Being the intrapreneur that he was, the next day, Fry requested a sample of the adhesive and began experimenting with it, coating only one edge of the paper so that the portion extending from a book would not be sticky. Fry experimented with writing notes to his boss, which broadened his original concept into the innovative Post-it Note product.
In 1978, 3M marketed the sticky notes under the name “Press ‘n Peel.” Two years later, after sampling in 11 states across the country, 3M officially released the first Post-it Notes. They were a massive success right away, resulting in over $2 million in sales after only a year on the marketplace.
IF YOU DO GOOD…
The company 3M isn’t the sole beneficiary of Fry’s intrapreneurship. Time and space wouldn’t allow me to list all the accolades and achievements of Art Fry as a result of his intrapreneurship. As the saying goes, “If you do good, you do it for yourself, really.” Things have a way of coming back to us, don’t they? What we sow, we reap. In return for their desire to help the growth of the company over financial reward, not only do entrepreneurs “receive support and resources to help make their ideas a reality” (as Daykin says above and the Fry-3M story shows), they also obtain skills for their own concurrent or future enterprises, they can expect that others would treat them and their businesses the way they treated another’s. Intrapreneurs are singled out for extraordinary opportunities (I’ve done that for several people) and can always come back for referrals and recommendations from their managers/leaders/business owners. Above all, if you do good, you do it not only for yourself but also for your God. Then His kingdom will come more fully on earth as it is in Heaven.
“THIS IS MY FATHER’S WORLD”
The Good Book exhorts all and sundry, “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” That is more than stewardship, I think. That is ownership right there. Taking ownership of the work one does not because they are owner per se, but because their Father in Heaven owns all things. “For everything comes from him and exists by his power and is intended for his glory. All glory to him forever! Amen.”
Sadly, I’ve heard people in Ghana who should know better, questioning a diligent and passionate worker taking risk and ownership and being innovative, an intrapreneur, as follows: “Adɛn? Adwuma no ɛyɛ wo papa dea?” To wit, “Why this hard work? Is this enterprise/organization your father’s?” The answer is supposed to be an apparent “no” but what if everyone of us who calls God “Father” responds, “Ampa! ɛyɛ me papa dea!” Meaning, “Yes! Of course! It is my Father’s. This is my Father’s world.”
LET’S DO THIS!
I wish everyone was an entrepreneur like my wife and me since there are enough problems to be solved in our world and profit to be made as a reward. Besides, I encourage people to separate their profession from their business, meaning, the fact that they have some employment or career does not exclude them from owning a side business for multiple streams of income (as long as you’re doing excellently well in your regular job and not robbing Peter to pay Paul). But the reality is that not everyone will be a business owner. Indeed, everyone doesn’t have to be an entrepreneur but everyone can (and must) be entrepreneurial, especially as an intrapreneur.
Here is a list of about 50 kinds of coaching:
❖ Academic Coaching: Helping One Achieve Academic Excellence
❖ ADD/ADHD Coaching: To Understand the Most Common Learning Disorder – Attention Deficit Disorder / Attention Deficit Hyperactivity Disorder
❖ Alternative Lifestyle Coaching: To Get You Motivated, Strengthen Your Commitment and Re-align Your Goals
❖ Athlete Coaching: To Help Athletes Live a Balanced Life, Both Personally and Professionally
❖ Assessment Coaching: Walking Through Behavioral, Personality and Other Assessments Like the DISC
❖ Bereavement Coaching: Walking Through Painful Events with a Like Mind
❖ Business Coaching: Your Way to Business Success
❖ Career Coaching: Your Way to Fulfilling Your Financial Dreams
❖ Christian Life Coaching: Your Way to Emotional Maturity and Spiritual Fruitfulness
❖ College Entrance Coaching: Helping You Attend the School of your Dreams
❖ Communication Coaching: Opening Up the Link Between People
❖ Conflict Coaching: Working One on One to Achieve Balance
❖ Co-Parenting Coaching: Helping Divorced Parents Create a Positive, Workable Parenting Relationship
❖ Couples Coaching: Improving Communication Between Partners
❖ Creativity Coaching: Creative Struggle is Integral to the Life of the Artist
❖ Divine Purpose Coaching: To Re-Identify and Connect with One’s Centre
❖ Divorce Coaching: Helping People Transition to a New Life
❖ End of Life Coaching: Helping Those Left Behind
❖ Entrepreneur Coaching: For More Than Starting up a New Business
❖ Ethics Coaching: Living with Authenticity
❖ Executive Coaching: Moving the C-Suite On an Up to Take Your Team to the Next Level
❖ Family Coaching: Helping Families Work Through Difficult Issues
❖ Health and Wellness Coaching: Focusing on the Whole Being
❖ Holistic Health Coaching: Finding the Light at the End of the Tunnel and Balancing the Mind, Body and Spirit
❖ Laughter Coaching: To Bring More Lightness and Freedom
❖ Leadership Coaching: Putting You in the Right Direction to Chart the Course for Others
❖ Life Coaching: Your Way to Personal Success
❖ Men’s Empowerment Coaching: Helping Men Succeed with Excellence
❖ Military Transition Coaching: Helping You Adapt to Civilian Life
❖ Motivational Coaching: Helping One Achieve Personal Excellence
❖ Nature Coaching: Helping to Become One with Nature
❖ New Age Coaching: Self-help and New Thought Modalities
❖ Organizational Coaching: Clearing the Way to Clarity and Direction
❖ Parenting Coaching: Helping Parents Communicate and Understand their Children
❖ Pastoral Coaching: Coming Alongside Shepherds of God’s People
❖ Peer Coaching: Coaches Coaching Coaches
❖ Personal Development Coaching: Centers Around the Aspects of One’s Personal life
❖ Personal Finance Coaching: Your Way to Financial Freedom
❖ Physician Coaching: Helping Physicians Find a New Journey
❖ Recovery Coaching: Your Way to Recovering with Success
❖ Relationship Coaching: Building Personal and Professional Relationships
❖ Retirement Coaching: Transitioning to a New Life Stage
❖ Sales Coaching: Your Way to Increased Success and Profitability
❖ Self-Esteem Coaching: Helping People with Feelings of Value and Worth
❖ Singles Coaching: Helping Singles Find Healthy, Loving Relationships
❖ Special Needs Coaching: Helping Disabled Families and Individuals
❖ Spiritual Coaching: Helping People to Connect to the Divine
❖ Stress Management Coaching: Helping People Identify and Reduce Stress
❖ Success Coaching: Your Pathway to Personal and Professional Success
❖ Transitional Coaching: Helping People Through Big Life Changes
❖ Transpersonal Coaching: Finding Your Greatest Potential
❖ Weight Loss Coaching: Discovering New Healthy Lifestyles
❖ Women’s Empowerment Coaching: Encouraging Women to Embrace Their Talents
❖Youth Empowerment Coaching: Encouraging Young People to Discover and Fulfill Their Potential
This list is an adaptation of a list of 52 Life Coaching Niches Working Miracles Everyday by our coaching partner Barbara Wainright. You may go here to download a free copy of the book to discover which coaching niche is right for you!
The first time I heard the story about the little cow, it was from the lips of a millionaire. Gathered in the conference room of some hotel in mid-town Montrèal, this man who had made his money from the financial services industry was urging us on to let go of our little cows, mainly JOBs (which people in his circle called “Just Over Broke”) and go chasing those dreams that will stretch us, pain us but in the end be most gratifying.
Recently, I decided to search online for the story and finally found it, author unknown. Here goes.
The Little Cow – Unkown Author
A master of Wisdom was traveling through the countryside with his apprentice when they came to a small, disheveled shack on a meagre piece of farmland. “See this poor family,” said the Master, “Go see if they will share with us their food.”
“But we have plenty,” said the apprentice.
The master said, “Do as I say.”
The obedient apprentice went to the home. The good farmer and his wife, surrounded by their seven children, came to the door. Their clothes were dirty and in tatters.
“Fair greetings,” said the apprentice, “My Master and I are sojourners and want for food. I’ve come to see if you have any to share.”
The farmer said, “We have little, but what we have we will share.” He walked away, and then returned with a small piece of cheese and a crust of bread. “I am sorry, but we don’t have much.” The apprentice did not want to take their food but did as he had been instructed. “Thank you. Your sacrifice is great.”
“Life is difficult,” the farmer said, “but we get by. And in spite of our poverty, we do have one great blessing.”
“What blessing is that?” asked the apprentice.
“We have a little cow. She provides us milk and cheese, which we eat or sell in the marketplace. It is not much but she provides enough for us to live on.”
The apprentice went back to his Master with the meagre rations and reported what he had learned about the farmer’s plight. The Master of Wisdom said, “I am pleased to hear of their generosity, but I am greatly sorrowed by their circumstance. Before we leave this place, I have one more task for you.”
“Return to the shack and bring back their cow.”
The apprentice did not know why, but he knew his Master to be merciful and wise, so he did as he was told. When he returned with the cow, he said to his Master, “I have done as you commanded. Now what is it that you would do with this cow?”
“See yonder cliffs? Take the cow to the highest crest and push her over.”
The apprentice was stunned. “But Master…”
“Do as I say.” The apprentice sorrowfully obeyed. When he had completed his task, the Master and his apprentice went on their way.
Over the next years, the apprentice grew in mercy and wisdom. But every time he thought back on the visit to the poor farmer’s family, he felt a pang of guilt. One day he decided to go back to the farmer and apologize for what he had done. But when he arrived at the farm, the small shack was gone.
Instead there was a large, fenced villa.
“Oh no,” he cried, “The poor family who was here was driven out by my evil deed.” Determined to learn what had become of the family, he went to the villa and pounded on its great door. A servant answered the door.
“I would like to speak to the master of the house,” the apprentice said.
“As you wish,” said the servant. A moment later a smiling, well-dressed man greeted the apprentice.
“How may I serve you?” the wealthy man asked.
“Pardon me, Sir, but could you tell me what has become of the family who once lived on this land but is no more?”
“I do not know what you speak of,” the man replied, “my family has lived on this land for three generations.”
The apprentice looked at him quizzically. “Many years ago I walked through this valley, where I met a farmer and his seven children. But they were very poor and lived in a small shack.”
“Oh,” the man said smiling, “that was my family. But my children have all grown now and have their own estates.”
The apprentice was astonished. “But you are no longer poor. What happened?”
“God works in mysterious ways,” the man said, smiling. “We had this little cow that provided us with the slimmest of necessities, enough to survive but little more. We suffered but expected no more from life. Then, one day, our little cow wandered off and fell over a cliff. We knew that we would be ruined without her, so we did everything we could to survive. Only then did we discover that we had greater power and abilities than we possibly imagined and never would have found as long as we relied on that cow. What a great blessing from Heaven to have lost our little cow.”
COW & COIN CONCLUSION
Everyone of us has a little cow that stands in the way of fulfilling our full potential. So what’s your little cow? Now imagine a little child who remains tight-fisted over a quarter, a 25-cent coin, when you are eager to give them a $100 bill you’re hiding behind you and encouraging them to ‘open up’ and ‘let go’ of the quarter to receive. They aren’t able to receive the $100 because they would rather keep the little that’s surely in hand than open their palm and risk losing the quarter, although they might very well know that what they could gain might be way better.
You probably have heard it said that often the enemy of the best is the good. What is your little coin or little cow. Let it go; kill it!
After my last blog on Why I strive for work-life integration and not work/life balance, some got it and said, “important distinction.” Others thought it was just semantics, just a different choice of words but saying the same thing. I beg to differ.
Here’s another attempt to distinguish one from the other: work/life balance (apart from seeming to pit work against life) is the attempt to distribute time, energy and other resources equitably to all four buckets of life to ‘tick all the boxes’. On the other hand, work-life integration is radically different because it harnesses the power of all four buckets, making other buckets better by the power of other buckets. And it is living in such a way that one doesn’t have to hide the other buckets (say, on LinkedIn), pretend they don’t exist or be different things to different people in the different buckets. I’m quite certain a few poignant examples below may make the distinction clearer.
FACEBOOK AND FAMILY
Who doesn’t know about FaceBook and its 2.7 billion users. That number is the combined population of China and India, the two most populous nations in the world. 2.7 billion is more than twice the population of the entire continent of Africa! I was fascinated to learn that as founder/CEO, one of Mark Zuckerberg’s attempt at the integrated life in Facebook’s early days was to host FaceBook strategy sessions at his home on Monday evenings. And for Facebook’s COO Sheryl Sandberg, instead of missing dinner with her family, she would bring her children into the office. Here’s her testimony: “Facebook is incredibly family friendly, so my children were in heaven, entranced by pizza, endless candy, and the huge pile of LEGOs the engineers shared with young visitors. It made me happy my kids got to now my colleagues and vice versa” (George 2015, 173). I don’t know everything about FaceBook’s corporate culture, but these right here are great examples of the integrated life at FaceBook.
I’m proud of Databank in Ghana that has created a nursery in the workplace for nursing mothers as well as a quiet time room for staff to go and nourish their spiritual lives, especially after rushing from home at dawn in order to beat the crazy Accra traffic. These are laudable examples of the integrated life in corporate circles.
I love lions. I call my children cubs; not kids, hence we are the Perbi Pride. Last week, I handed over to the next CEO of ISMCanada after being at this role for eight years. One of the things I recalled at the handing over ceremony (and nearly everyone remembered) is how not long after I took the role I travelled almost the entire stretch of Canada (the second widest country on earth!) to get to personally know the staff and listen for the pertinent issues from the ground. What I haven’t told you yet is that as a family we decided to integrate our lives with my new work by making this a fun family trip. We rented a minivan and spent 30 days travelling from Montreal (on the east coast) to Victoria (beyond Vancouver) in the west. It was beautiful to see the different types of Canadian landscape and wildlife. Because our children our homeschooled, such opportunities are precious as ‘all of life is school.’ By the time we got back home we had clocked 13,000km and had enough geography, history, sociology etc. to last a lifetime! That is one of the best examples of the integrated life we’ve ever had as a family. Family did not get in the way of work or vice versa. We made both feed off each other and were the richer for it.
Over the last couple of years, I have adopted a tradition of travelling with one of the older four children. Just one, to make them feel special and have a one-on-one time with daddy. Don’t forget these are work trips for me and fun trips for them. After doing a Philadelphia and Washington DC road trip with our then four-year old she insisted upon returning home that “I’m Daddy’s travel buddy’ much to the chagrin of the others. I’ve been far from perfect in integrating family and work but I knew we were doing something right when my children got so used to the ISMCanada world that one day our then seven-year old son asked, “Will I become president of ISMCanada when I grow up?” Almost as if it were a family inheritance.
I’ve always worked from home over the last 8 years as CEO (or from an airport/airplane)–way before the rest of the world was forced to by the Covid-19 pandemic. Working from home and homing from work has its pros and cons but it certainly has helped more than harmed my work-life integration.
IMPACTING THE WORLD FROM WITHIN–‘AN INSIDE JOB’
In an article posted on the Harvard Business Review, author Stew Friedman rightly said that the most impactful leaders find ways “to integrate the different parts of their lives to reinforce and enhance each other.” Everywhere he looked he found successful individuals who used who they were as a person to influence how and why they worked. From Facebook COO Sheryl Sandberg (as I already shared above) through Michelle Obama to rock icon Bruce Springsteen, many influential people channel what made them a powerful person into creating a powerful product, service or project.
Take Michelle Obama, the 44th First Lady of the United States, for example. Michelle considers her daughters to be her first priority, even if this stance vexes those who would have her do more in seeking broader political and cultural change. However as Friedman rightly observes, in making sure her own children were receiving the most nutritious food possible, she began to advocate for better nutrition through the national initiative Let’s Move!. Her policies have won national and global acclaim.
One of the most impactful social enterprises in Ghana right now is the PerbiCubs Library Services, reaching 2,000 children in 200 schools. It might interest you to know that this did not start out as some mega altruistic attempt to ‘change the world’ through getting every child reading but out of our own family’s need for good, well-curated, reading level-appropriate books upon a long stay in Ghana. Whether it’s the Obamas or the Perbis, we’re running this for ourselves–we only get to scale and share with the rest of the world. If nobody signed on, we would still do it. It’s not just a job ‘out there’, it’s an ‘inside job,’ so-to-speak.
RUNNING MY FAMILY LIKE A CORPORATION
I’ve had partners complain about how their spouse is great at XYZ in the corporate world but doesn’t show even an iota of that competence or skill at home. There are those who might argue that they use ‘all of it’ out there and just want to chill and relax when they get home. While that might make some degree of sense, is it not inauthentic that who we are out there is different from who are at home? If you really believe in the power of vision and mission statements and values in your corporate world, for example, how come you haven’t couched one for your own family?
I’m learning to run my family like a corporation, in the sense of applying the things that have made organizations I’ve run succeed. Why not? Wherever two or three come together, you have an organization! I’m sure you can relate to how some of the most treasured members of your community, say church, actually are so because they bring their corporate skills to bear on the communal organization? On the flip side, I’ve also been the beneficiary of running businesses like family and seeing co-workers go over and beyond their job description and their contractual call of duty. The integrated life is the way to go.
CHOOSE INTEGRATION TODAY
“When you give your whole self to the moment, you not only benefit personally, but it dramatically impacts your business as well.” So says my mentor Bill George. The work-rest of life thing doesn’t have to be a zero sum game. Bill is right about how “Many leaders are reluctant to combine their work and family lives, but bringing the two together can lead to more productive and fulfilling lives, both personally and professionally” (173). I have seen and testify that it takes being open-minded about this work-life integration notion, hard work, creativity, experimentation, patience, much discomfort and many failures to make it work but when it does, it really does.
Friedman, Stewart D. 2014. “What Successful Work and Life Integration Looks Like.” Harvard Business Review. October 07, 2014.
George, Bill. 2015. Discover your True North. Hoboken, NJ: John Wiley & Sons.
Even as a boy, I felt there was something not quite right about hardly knowing my dad’s fellow partners and their families at the ‘big four’ accounting firm he worked at. Of course I knew a couple of the names and faces but that was about it. I felt they could organize some social events and such to intentionally bring their families together but hey, what did I know?
In fact, even now I wouldn’t be able to make out the wife of the senior partner when dad was deputy senior partner. The very kind, burly man’s children currently live barely five hours away from my family in the same country (Canada) but we don’t know each other well enough to even give the other an occasional ring. Oh wait, I got to talk to one of them once, when their dad was seriously ill and had been hospitalized in their town, but that’s been about it.
I think what I longed for, even as a boy, was a bit more of work-life integration, without even knowing that was actually ‘a thing’ or that such a term even existed. A feeble attempt at it has become largely known in the corporate space in recent times as “work/life balance” but what I speak of is more profound than that. How can anyone not see that there is a problem pitting “work” against “life” as if life doesn’t encompass work itself as well as one’s personal life, family and community? And it doesn’t have to be a zero sum game, work or die, inasmuch as there tends to be many tradeoffs.
BUY ONE, GET THREE FREE!
It’s a no brainer that having a bad home situation can adversely affect your professional performance and vice versa. Also, despite how stringent your personal health routines might be, your community relationships are a significant determinant of your mental and physical health, a 75-year study proves. Life is not as separate as we would like (or like to think). Somehow we know this when it comes to how something negative in one aspect of our life can spill over to botch another aspect but what if I told you that being a great dad can make you a better CEO or that the skills you use in your community can be a life-saver in some work project? Yeah, work/life balance isn’t the way to go; work-life integration is. I’ll tell you why.
Author Stewart Friedman concurs: “From years of studying people in many different settings, I have found that the most successful people are those who can harness the passions and powers of the various parts of their lives, bringing them together to achieve what I call “four-way wins — actions that result in life being better in all four domains.” These four domains Stewart speaks of are illustrated in ‘The Integrated Life’ diagram below. He continues, “My research has shown that there are ways for everyone — from the managers of sales teams, to executives in government agencies, to computer engineers, to florists, to coaches — to achieve professional success without always having to sacrifice the things that matter in their personal lives.”
COVID-19 BLESSING IN DISGUISE
One of the gifts of the COVID-19 pandemic has been to not only highlight how important the place we call “home” is, but how it is central to our children’s formal education and our own professional lives. Heck, we’ve even done community, like church, from home! Online. This is perhaps the most physically integrated most people have been in their entire work lives. And those of us who like to keep everything prim and proper with no drama have had a really hard time.
I do a fair bit of social media. I find FaceBook much more integrated in terms of all four aspects of life than say, LinkedIn. Several times, I have seen people literally apologize and “make an excuse” or “make an exception” to post something faith or family-related on LinkedIn. I’ve tried to push those boundaries myself sometimes but it’s a weird, I must say. When I recently shared on LinkedIn that I daily run the daycare at home for the youngest ones of our seven children, I was really honoured to have one of my mentors, Bill George (Harvard business school professor and former CEO of Medtronic), affirm me as follows: “Thank you, Yaw, for being the authentic leader you are.” This must be why: Bill really believes, “For authentic leaders, being true to themselves by being the same person at work that they are at home is a constant test, yet personal fulfillment is their ultimate reward. Doing so will make you a more effective leader in all aspects of life“ (George 2015, 16).
WHERE THE RUBBER HITS THE ROAD
At a just-ended eight-week Family Foundations Mastermind I hosted, the prime place of family was underscored over and over again but by the penultimate session we needed to ‘get real.’ How do we do family well while keeping a demanding job, juggling community roles and trying to stay sane? This is where the rubber hits the road.
As I’ve stated before, integrity comes from the Latin root integritas which means whole, entire, undivided. On the other extreme are those who completely separate their professional life from other aspects of their lives. Then there are those who in the name of work/life balance, hop from one of the four parts to the other, trying to “fulfill all righteousness” and tick every box with as little guilt as possible. What I subscribe to and strive for is integration. Bill is blunt: “To lead an integrated life, you need to bring together the major elements of your personal life and professional life, family and friends so you can be the same person in each environment” (159-160).
We’re striving for the word integrated rather than balance. Subtle difference, apparently, but HUGE. Stewart gets it: “The idea I think to replace work/life balance, which treats these categories as independent, is work/life integration. You’re treating yourself whether you’re at work or at play in basically the same way.”
BIG ROCKS FIRST
All the buckets don’t have the same weight. I believe we ought to carry the more important yet not always more urgent buckets of personal and family first, putting the big rocks in first as Stephen Covey would put it, and all the other things will be added to us as well. Easier said than done, but it must be done nonetheless.
My favourite corporate example of this is Nike CEO John Donahoe (former eBay CEO), when he was a consultant with Bain decades ago with a young family. I was most impressed about how he told his client, ”It is important to me to be doing this. I’m committed to working hard, but I can’t be there before 10am.” This is because he insisted on taking his children to school before heading to the client site. The result? Donahoe was amazed that his clients appreciated the choices he was making. “The client responded positively as he appreciated my commitment and contributions even more” he says. “I didn’t have the courage to think about it that way before. There’s an inclination in business to put on a tough exterior to give the impression that you have everything under control” (162).
Bill George reports that “Donahoe learned that the more he integrated his life and embraced his humanity, the more effective he became as a leader … by showing his team and clients his [priorities and] vulnerabilities, he discovered his teams performed better and his client relationships strengthened.” (162)
This is not to say it’s all easy; but it’s worth it–just like med school or doing an MBA. Hear Donahoe: “The struggle is constant, as the trade-offs and choices don’t get any easier as you get older. My personal and professional lives are not a zero-sum trade-off. I have no doubt today that my children have made me a far more effective leader in the workplace. A strong personal life has made the difference” (160).
To be whole (integritas), we need to integrate our personal , family, community and professional lives, not pit one against the other like ‘work/life balance’ suggests. Real life happens were all four meet and they can enhance each other. Indeed, they should. It isn’t easy. How do I know? I’m still trying. So should you. It’s worth it.
In my next blog, I will share a number of practical examples and ideas of how people have made life-work integration happen, and how my family and I have tried to, also.
Friedman, Stewart D. 2014. “What Successful Work and Life Integration Looks Like.” Harvard Business Review. October 07, 2014.
George, Bill. 2015. Discover your True North. Hoboken, NJ: John Wiley & Sons.
It’s amazing how much most people know about subjects in our world, literally from Archaeology to Zoology, but very little or no ME-logy! In my book, Cutting a Straight Path: Leading with Self-Awareness, I ask these poignant questions:
- How can you live with yourself without knowing who you are?
- How can you be true to what you know little or nothing about: yourself?
- How can you succeed in life, self-actualize, without first becoming self-aware?
- How can you authentically lead others without first learning to know yourself?
- Have you ever felt frustrated why others are hesitant to follow your lead?
“Maybe it’s time to check yourself as a person and as a leader,” is my conclusion. Yes, it’s about time! Indeed, the Chinese have a powerful saying, “Before preparing to improve the world, first look around your own home three times.” Forget about authentic living, let alone authentic leadership, without self-awareness! So welcome to home base. Self-awareness is the starting place of all true and lasting success.
SELF-DISCOVERY THROUGH THE DISC
Self-awareness comes basically by introspection (by ourselves) and feedback (by others). Both however, are greatly enhanced by assessment tools, just like magnifying glasses help us see tiny objects and the binoculars enables us to view distant things closely and clearly. I have found the DISC as an amazing personal assessment tool that is incisive and powerful in the quest for self-awareness. Since 1972 it has been used by over 50 million people to increase self-awareness, stimulate and guide growth and thus increase chances at personal success. It is used to engender teamwork, communication and productivity in the workplace. The DISC has saved many a marriage, including mine!
DISC assessments are used in thousands of organizations around the world, from multilaterals and multinationals to government agencies and Fortune 500 companies, nonprofits and small businesses. Recently, we were privileged to serve the Centre for Disease Control Foundation in Atlanta, USA with nearly 150 of these assessments as they train medical leaders in about 30 nations of the world.
SO WHAT EXACTLY IS DISC?
DISC is an acronym that stands for the four main personality profiles described in the model: (D)ominant, (I)nfluencing, (S)teady and (C)ompliant.
People with D personalities tend to be confident and place an emphasis on accomplishing bottom-line results.
People with i personalities tend to be more open and place an emphasis on relationships and influencing or persuading others.
People with S personalities tend to be dependable and place the emphasis on cooperation and sincerity.
People with C personalities tend to place the emphasis on quality, accuracy, expertise, and competency.
The DISC system we use at YAW PERBI in partnership with People Keys generates 41 personality blends from these basic four, just like many colours of the world are generated through the three primary colours. There’s one I used to coach international students in Canada that was limited to 28 personality blends. What we use now is like the difference between a regular car and a four-wheel drive. As they like to say at People Keys, “people are different, true, but they are predictably different.”
CONVICTION, VISION & MISSION
Our conviction at YAW PERBI is that since every true and lasting success begins with self-awareness, then everyone must have easy and affordable access to self-DISCovery! ACCESS FOR SUCCESS, please! Everyone has a right to self-awareness. We need a DISC Revolution!
Our vision is to see a world of awareness through every individual’s self-DISCovery. We are on a mission to democratize the DISC personality/behavioral assessment until no one is left in the dark. We want to recalibrate all leadership development to begin with self-awareness at the core through the Perbi Perspective DISC is a great start.
CHIEF CORNERSTONE FOR THE CHIEF-LEVEL LEADER
When you read my article on how I build leaders differently now (compared to 10-15 years ago), you will understand my seriousness about this issue of recalibrating all leadership development to begin with self-awareness. People have big, fat leadership books and terabytes of leadership materials and yet have next to zero knowledge of themselves. What sense is there in that? I was telling a certain Christian leader the other day that he can forget the list of a dozen books people typically ask me to recommend for leadership training and development. The only two books his emerging leaders need to learn almost everything they need to know about leadership are a self-awareness printout of their DISC assessment and the Scriptures. Every other book is garnishing.
In all the major success paradigms, praxes and paths—from Emotional Intelligence to Authentic Leadership—self-awareness is first base, the chief cornerstone. I increasingly get alarmed when I encounter C-level executives, both in the public and private sector, who have never taken a personality assessment like the DISC!
STRATEGY AND HOPE
Some say hope is not a strategy but I beg to differ. (I’ll leave that argument for another day, another blog). I have hope that together we can strategically exponentially multiply impact through an army of Accredited DISC Coaches and Certified Behavioural Consultants while significantly creating thriving businesses and income for all! Just like our governments wish to get everyone vaccinated, we at YAW PERBI desire to get everyone DISCed! The former may be controversial to some, but you had better not second guess the latter. Everyone has a right to self-awareness to grow and succeed. Would-be authentic leaders really have no choice in this primary matter. We need a DISC Revolution!