Have you ever come across a ‘WANTED’ notice? Have you ever been on one? People can be wanted for good and bad reasons. Today, I’m here to share a WANTED notice with you on behalf of several business owners I get to coach and on my own behalf as a serial entrepreneur, WANTED: INTRAPRENEURS!
This was my passionate call during the final day of a whole week’s orientation and training of two dozen staff of Perbi Cubs Library Services, an evidence-based, cost-effective, literacy-promoting endeavour co-founded by my wife Anyele Perbi and I. This social enterprise has grown to serve 2,000 children in 200 schools and is set to scale some 10 times in the coming new school season (Deo volente) as a result of an innovative digital online library solution we’re partnering with various leading schools to roll out. The ‘problem’ of Covid-19 presented this entrepreneurial opportunity. I challenged our employees to become intrepreneurs. Here’s why.
WHAT’S IN A NAME?
First of all who is an entrepreneur? An entrepreneur is simply a person who sets up a business or businesses, taking on financial risks in the hope of profit. Investopedia offers an expanded definition of this as follows: “An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.” My definition is as simple as this: an entrepreneur is a problem-solver for profit.
Entrepreneurship is certainly not a job, it’s not even a profession or career; it’s a mindset and lifestyle. It is a mindset and lifestyle of taking ownership and risk to innovatively solve problems for profit. Hence employees who think and act like entrepreneurs are called intrapreneurs.
Intrapreneurs are employees who behave like Entrepreneurs. They have a work attitude and style that integrates response-ability, risk-taking, ownership, innovation (ROI). I like the acronym ROI because intrapreneurs really provide the best Return on Investment for their employers, business owners and indeed all stakeholders. The first written use of the term ‘intrapreneur’ appeared in a 1978 paper by Gifford and Elizabeth Pinchot entitled Intra-Corporate Entrepreneurship but prior to that the poster child for intrapreneurship had been Art Fry of the 3M company, four years before (I shall summarize his story shortly). The Pinchots’ first book, Intrapreneuring: Why You Don’t Have to Leave the Corporation to Become an Entrepreneur (1985), presented an expansion of the intrapreneurship concept where they defined intrapreneurs as “dreamers who do. Those who take responsibility for creating an innovation of any kind within an organization.”
Here’s a more elaborate definition of Intrapreneurs by Jordan Daykin in Forbes magazine: “A team of competitive, confident individuals who are committed to innovation, passionate about work and producing higher value for their employer [indeed, all stakeholders]. They will need to have an entrepreneurial spirit, be activators of ideas and have a willingness to take calculated risks. In return for their desire to help the growth of the company over financial reward, they will receive support and resources to help make their ideas a reality.”
ART FRY THE INTRAPRENEURSHIP POSTER CHILD
Today, it’s hard to avoid 3M products, especially those sticky notes of theirs. The company is worth $5 billion with a recurring spot on the enviable Fortune 500 list but what most people don’t know is that its success is largely one of the power of intrapreneurship. In 1968, a 3M engineering employee called Art Fry attended a seminar given by another 3M scientist, Spencer Silver, on a unique adhesive the latter had developed. This innovation had an unusual molecular structure that gave it the unique characteristic of being strong enough to cling to objects but weak enough to allow for only a temporary, non-damaging bond. It is reported that the scientific community didn’t take Silver seriously and he himself was still searching for a marketable use of his invention.
As the legend goes, Fry sang in his church choir on nights, and he used slips of paper to mark the pages of his workbook. When the book was opened, however, the makeshift bookmarks often moved around or fell out altogether defeating the whole point. On a Sunday in 1973, it occurred to him that Dr. Silver’s adhesive could be put to use in creating a better bookmark. If it could be coated on paper, Silver’s adhesive would hold a bookmark in place without damaging the page on which it was placed. Being the intrapreneur that he was, the next day, Fry requested a sample of the adhesive and began experimenting with it, coating only one edge of the paper so that the portion extending from a book would not be sticky. Fry experimented with writing notes to his boss, which broadened his original concept into the innovative Post-it Note product.
In 1978, 3M marketed the sticky notes under the name “Press ‘n Peel.” Two years later, after sampling in 11 states across the country, 3M officially released the first Post-it Notes. They were a massive success right away, resulting in over $2 million in sales after only a year on the marketplace.
IF YOU DO GOOD…
The company 3M isn’t the sole beneficiary of Fry’s intrapreneurship. Time and space wouldn’t allow me to list all the accolades and achievements of Art Fry as a result of his intrapreneurship. As the saying goes, “If you do good, you do it for yourself, really.” Things have a way of coming back to us, don’t they? What we sow, we reap. In return for their desire to help the growth of the company over financial reward, not only do entrepreneurs “receive support and resources to help make their ideas a reality” (as Daykin says above and the Fry-3M story shows), they also obtain skills for their own concurrent or future enterprises, they can expect that others would treat them and their businesses the way they treated another’s. Intrapreneurs are singled out for extraordinary opportunities (I’ve done that for several people) and can always come back for referrals and recommendations from their managers/leaders/business owners. Above all, if you do good, you do it not only for yourself but also for your God. Then His kingdom will come more fully on earth as it is in Heaven.
“THIS IS MY FATHER’S WORLD”
The Good Book exhorts all and sundry, “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” That is more than stewardship, I think. That is ownership right there. Taking ownership of the work one does not because they are owner per se, but because their Father in Heaven owns all things. “For everything comes from him and exists by his power and is intended for his glory. All glory to him forever! Amen.”
Sadly, I’ve heard people in Ghana who should know better, questioning a diligent and passionate worker taking risk and ownership and being innovative, an intrapreneur, as follows: “Adɛn? Adwuma no ɛyɛ wo papa dea?” To wit, “Why this hard work? Is this enterprise/organization your father’s?” The answer is supposed to be an apparent “no” but what if everyone of us who calls God “Father” responds, “Ampa! ɛyɛ me papa dea!” Meaning, “Yes! Of course! It is my Father’s. This is my Father’s world.”
LET’S DO THIS!
I wish everyone was an entrepreneur like my wife and me since there are enough problems to be solved in our world and profit to be made as a reward. Besides, I encourage people to separate their profession from their business, meaning, the fact that they have some employment or career does not exclude them from owning a side business for multiple streams of income (as long as you’re doing excellently well in your regular job and not robbing Peter to pay Paul). But the reality is that not everyone will be a business owner. Indeed, everyone doesn’t have to be an entrepreneur but everyone can (and must) be entrepreneurial, especially as an intrapreneur.
First of all, my wife (Anyele) and I humbly acknowledge that “15 years is nothing” compared to our parents’ (both sets) over 40 years of marriage and the 70 years some awesome couples we’ve come across have done! Wow! That’s incredible! Yet at the same time “15 years is something” considering that we’ve also come across marriages that were done, finished, caput, in months. In our short 15 years we’ve seen so many do shorter than five years, let alone 10. Fifteen? We’ve tried. We’ve even been used by God to salvage some marriages but have also heartbreakingly seen others dashed right before our eyes despite our efforts.
Secondly, I’m very wary of ‘3 secrets,’ ‘7 keys,’ ’10 ways,’ ’12 steps’ and what have you. So why am I sharing ‘3 Secrets to Lasting 15 Years in Marriage’? Well, Anyele and I just clocked 15 years on August 12, 2021. For us, the bottomline is God’s grace–and right from the start Prof. Kwaku Osam of Legon Interdenominational Church had told us during our pre-marital counselling sessions that “there is a grace for marriage” and we claimed it–in good measure. Maybe it’s true after all, but the thing about grace is that it works; and it has to be worked. Allow me to share three means of that grace for marriage that have made us largely survive (and even thrive in certain specific areas). No, I wouldn’t saddle you with ’15 lessons I have learned in 15 years of marriage’ so be grateful for just three (Lol!).
When we clocked 10 years the main thrust of our marriage lessons thus far was that marriage is the greatest character-forming school ever–even more than med. school. I’ve been to both marriage school and medical school so trust me, I know what I’m talking about! We called it the #1 Marriage Lesson That Nobody Talks About Much. That blog really seemed to resonate with the 50,000 or so it reached within weeks, thanks to social media, and was reproduced on some prominent news agency websites. It made me realize I shouldn’t play down on these key lessons, no matter how few and unwow, no matter how seemingly insignificant, no matter how humble they may be. You might scorn them; they might be life-saving for someone else.
Between year 10 and year 15, we have seen many people get married. Sadly we’ve not only seen many separations first-hand, we’ve witnessed more finalized divorces than within our first 10 years–real people, not just statistics. These three things I’m going to share have been a means of grace for us to do 15 years, especially the last five: Caring Counsellors, Close Cohorts, Cool Tools.
The most stupid thing I’ve done in marriage has been to not seek professional counselling till after year 10. We certainly have never brought any marital issue to any of our parents–it’s a no, no for many reasons that warrant a whole blog. I’ve come to realize, though, that there are certain issues that can never be well resolved between just the couple without a third wise party who is close enough (caring) yet far enough (outside the cleavage of man and wife) to be able to see clearly and share candidly. The notion, or even culture, that suggests that seeking professional counselling means one is weak or sick is toxic, it kills. Even if one were weak and sick, that’s fine too (everyone is at some point in our frail humanity and wretched world). We have seen people reach out when it was too late to salvage a totally hitherto salvageable situation (in our opinion).
Whether it’s through our conversations, their conferences or media (from books to YouTube videos), we really want to thank God for giving us the benefit of having Pete & Geri Scazzero (see picture above), Gerry & Kathy Kraemer, Carsten & Linda Pellman and indeed Shepherd’s Heart Ministry.
Apart from the listening ear, emphatic heart and vulnerable sharing of these caring counsellors, the ‘cool tools’ we’ll be sharing shortly have largely been learnt from them. An underlying paradigm that has buoyed everything else has been the Scazzeros ramming into our heads and hearts to lead in ministry and the marketplace out of the strength of our marriage, not out of the stress/strain of it–or even the death of it.
Of every single one of the divorces I’ve witnessed at close range, the couple did not have clear, regular, serious mentoring relationships. It’s worse when the man especially submits to no one on earth and is a law onto himself. Ha!
You think the things you’re going through are unique to you until you are vulnerable to share with a close community of others. This must be a close community you can be vulnerable in because you are contemporaries (all in a similar stage in life), and are all truthful, honest and committed to the institution of marriage and the principles that make it work.
On WhatsApp, Anyele and I have labeled that close cohort, “inner circle.” We inspire, encourage, teach, tease, correct, rebuke and hold each other accountable. On occasion we meet in person (see picture above). God bless Nana Yaw & Beth Offei-Awuku, Victor & Esi Obeng, Amos & Evelyn Kevin Annan, and Franklin & Amma Eleblu. Franklin is my best friend, was my best man when we got married and soon after became my brother-in-law too!
“Love your wife, Yaw.”
“OK, thank you very much. I would like to.”
“Just do it! Obey the Bible.”
One thing I like about Westerners is their propensity to develop tools to make life a little easier. The Physics I recall says a tool is something to make work easier, any work, but especially hard work. Marriage is work, hard work. How then do we dare think we can make it without tools? There are many marriages that shouldn’t have ended if only the two involved had some of these cool tools.
This year I decided to run Family Foundations Masterminds and share some of these tools like the Community Temperature Reading, 10/10, Genograming Your Family, Family Vision & Mission Statement, Mapping out Emotional Needs & Action Points etc. Even in fighting, there is a tool to fight cleanly! The Kraemers, Scazzeros and Pellman’s, together with Shepherd’s Heart Ministries have blessed us with all these tools! People, we’ve got to invest time, attention and finances in our marriages to obtain and utilize such tools.
On this occasion of our 15th anniversary, it’s really a celebration of Ubuntu–we are because YOU are. Anyele and Yaw will have no marriage but for the community of caring counsellors and close cohorts with cool tools. We’ve not made it because we’re super smart, über skilled and have impeccable character. No. We feel overwhelmingly thankful for the cool tools and community of counsellors and cohorts–three secrets to lasting 15 years (and more) in marriage.
PS. You may find a seven-minute video of the essence of this article here.
Here is a list of about 50 kinds of coaching:
❖ Academic Coaching: Helping One Achieve Academic Excellence
❖ ADD/ADHD Coaching: To Understand the Most Common Learning Disorder – Attention Deficit Disorder / Attention Deficit Hyperactivity Disorder
❖ Alternative Lifestyle Coaching: To Get You Motivated, Strengthen Your Commitment and Re-align Your Goals
❖ Athlete Coaching: To Help Athletes Live a Balanced Life, Both Personally and Professionally
❖ Assessment Coaching: Walking Through Behavioral, Personality and Other Assessments Like the DISC
❖ Bereavement Coaching: Walking Through Painful Events with a Like Mind
❖ Business Coaching: Your Way to Business Success
❖ Career Coaching: Your Way to Fulfilling Your Financial Dreams
❖ Christian Life Coaching: Your Way to Emotional Maturity and Spiritual Fruitfulness
❖ College Entrance Coaching: Helping You Attend the School of your Dreams
❖ Communication Coaching: Opening Up the Link Between People
❖ Conflict Coaching: Working One on One to Achieve Balance
❖ Co-Parenting Coaching: Helping Divorced Parents Create a Positive, Workable Parenting Relationship
❖ Couples Coaching: Improving Communication Between Partners
❖ Creativity Coaching: Creative Struggle is Integral to the Life of the Artist
❖ Divine Purpose Coaching: To Re-Identify and Connect with One’s Centre
❖ Divorce Coaching: Helping People Transition to a New Life
❖ End of Life Coaching: Helping Those Left Behind
❖ Entrepreneur Coaching: For More Than Starting up a New Business
❖ Ethics Coaching: Living with Authenticity
❖ Executive Coaching: Moving the C-Suite On an Up to Take Your Team to the Next Level
❖ Family Coaching: Helping Families Work Through Difficult Issues
❖ Health and Wellness Coaching: Focusing on the Whole Being
❖ Holistic Health Coaching: Finding the Light at the End of the Tunnel and Balancing the Mind, Body and Spirit
❖ Laughter Coaching: To Bring More Lightness and Freedom
❖ Leadership Coaching: Putting You in the Right Direction to Chart the Course for Others
❖ Life Coaching: Your Way to Personal Success
❖ Men’s Empowerment Coaching: Helping Men Succeed with Excellence
❖ Military Transition Coaching: Helping You Adapt to Civilian Life
❖ Motivational Coaching: Helping One Achieve Personal Excellence
❖ Nature Coaching: Helping to Become One with Nature
❖ New Age Coaching: Self-help and New Thought Modalities
❖ Organizational Coaching: Clearing the Way to Clarity and Direction
❖ Parenting Coaching: Helping Parents Communicate and Understand their Children
❖ Pastoral Coaching: Coming Alongside Shepherds of God’s People
❖ Peer Coaching: Coaches Coaching Coaches
❖ Personal Development Coaching: Centers Around the Aspects of One’s Personal life
❖ Personal Finance Coaching: Your Way to Financial Freedom
❖ Physician Coaching: Helping Physicians Find a New Journey
❖ Recovery Coaching: Your Way to Recovering with Success
❖ Relationship Coaching: Building Personal and Professional Relationships
❖ Retirement Coaching: Transitioning to a New Life Stage
❖ Sales Coaching: Your Way to Increased Success and Profitability
❖ Self-Esteem Coaching: Helping People with Feelings of Value and Worth
❖ Singles Coaching: Helping Singles Find Healthy, Loving Relationships
❖ Special Needs Coaching: Helping Disabled Families and Individuals
❖ Spiritual Coaching: Helping People to Connect to the Divine
❖ Stress Management Coaching: Helping People Identify and Reduce Stress
❖ Success Coaching: Your Pathway to Personal and Professional Success
❖ Transitional Coaching: Helping People Through Big Life Changes
❖ Transpersonal Coaching: Finding Your Greatest Potential
❖ Weight Loss Coaching: Discovering New Healthy Lifestyles
❖ Women’s Empowerment Coaching: Encouraging Women to Embrace Their Talents
❖Youth Empowerment Coaching: Encouraging Young People to Discover and Fulfill Their Potential
This list is an adaptation of a list of 52 Life Coaching Niches Working Miracles Everyday by our coaching partner Barbara Wainright. You may go here to download a free copy of the book to discover which coaching niche is right for you!
The story is told of an anthropologist who introduced a game to the children of an African tribe. He placed a basket of delicious fruits near a tree trunk and told them: “The first child to reach the tree will get the basket.”
When he gave them the start signal, to his astonishment they were walking together, holding hands, until they all reached the tree. They simply shared the fruits and happily ate them! So baffled, with a furrowed brow he asked them, “Why did you do that when any one of you could get the basket only for yourself?”
They answered with glee, and to his amazement, “Ubuntu!”
“How can one of us be happy if all the rest are miserable?”
“Ubuntu” in their civilization means “I am because we are.” It is Xhosa from the African continent. The venerable Archbishop Desmond Tutu explains: “Africans have a thing called ubuntu. It is about the essence of being human, it is part of the gift that Africa will give the world. It embraces hospitality, caring about others, being willing to go the extra mile for the sake of another. We believe that a person is a person through other persons, that my humanity is caught up, bound up, inextricably, with yours. When I dehumanize you, I inexorably dehumanize myself. The solitary human being is a contradiction in terms. Therefore you seek to work for the common good because your humanity comes into its own in community, in belonging.”
TEAMS THEME LIKE A BROKEN RECORD
Together Everyone Achieves Most Success. The theme of teamwork just won’t go away! To those around me, I must’ve sounded like a broken record over the period. Ah! But broken record will soon take on another important meaning. Read on. It began a couple of weeks ago as I was finishing a write-up for our 4D assessment (image above) at YAW PERBI. The TEAMS portion of the assessment posits that TEAMS should consist of at least one each of a Theorizer, Executor, Analyzer, Manager and Strategist, that idea itself also forming another acronym for TEAMS. No one has all six. Even if they did, they wouldn’t be able to function optimally when all are needed simultaneously. Whatever you don’t have, the Creator has put in someone next to you in your ecosystem. A network is about nextwork, basically a net of next workers.
This became very apparent to me when over these same couple of weeks I happened to be reading the old jewish book of Nehemiah, the guy in diaspora who returned to Jerusalem to lead a rebuilding campaign. The dominant word in the text about the rebuilding is “next.” An array of people, from priests to perfume-makers, male and female, built the next session of the broken walls of the city, some right in front of their house, until walls that had been down for over a century were rebuilt in only fifty-two days! Indeed, teamwork makes the dream work!
Former U.S. President Lyndon Johnson put it another way, “There are no problems we cannot solve together, and very few that we can solve by ourselves.” Going east, the Chinese have a proverb too that says, “Behind an able man there are always other able men.”
BETTER TOGETHER, FOR SURE!
Again over these same couple of weeks, my mother-in-law forwarded a video to me, featuring a passionate speaker who was emphasizing the power of building together. Incidentally, I happened to know the man–pastor Forbes of The Gambia, whose church in Banjul I had the privilege of speaking at about a decade ago. I quickly sent him word that he was trending. And he was. Forbes made a terrific point about how the fastest man in the world remains Usain Bolt of Jamaica, with a 2009 world record he set at 9.58 seconds remaining unbroken by any other human being for a dozen years now. Yet the 4 x 100m relay record by Bolt and three others stands at 36.84s, meaning an average of 9.21 seconds per runner. Get that? That’s a whole 37 seconds better than the best man in the world! That’s the power of team work, of synergy. All of us together, are better than any one of us, even the best of us, any day!
Take the game of soccer too. It doesn’t matter what a great goalkeeper one is, no one wins the game without good strikers who score goals (not to talk of the rest the complimentary forwards and midfielders). In the same way, one may be the best goalscorer in the world but without a strong defence, including goalkeeping, you will be outscored and lose the game. Great leadership assembles a great team of diverse people in gender, ethnicity, age etc. but especially in thinking styles and task orientation.
Every team member has a place where they add the most value. You don’t want to put the best goalscorer as a goalkeeper or vice-versa. You’ve got to know yourself and where you have most value, in order to know where you lack and who to bring on board. Likewise, everyone else on the team should know their niche. In The 17 Indisputable Laws of Teamwork, John Maxwell puts this essential need to have the right people in the right places well on TEAMS as follows:
- The Wrong Person in the Wrong place = Regression
- The Wrong Person in the Right Place = Frustration
- The Right Person in the Wrong Place = Confusion
- The Right Person in the Right Place = Progression
- The Right People in the Right Places = Multiplication
IN THE END…
All of us together are better than the best of us, any day, every time! Even better than a Usain Bolt! Ubuntu! I am because we are. What is the Theorist without an Executor? What would an Analyzer do without a Manager or Strategist? TEAMS is the way to go. The children of Africa know it. Do we? Together Everyone Achieves Most Success!
One of my goals at the beginning of the year was to record a short video each week to pep people up in LIFE–Leadership, Integrity, Family, Entrepreneurship. Although speaking-wise I am an award-winning Toastmaster and have been on various media, including hosting television programmes even way back in my medical school days and early professional life, somehow I couldn’t bring myself to starting a YouTube channel and recording something ‘short and sweet’ regularly for my colleagues and coachees.
If today the January goal can now be marked as “done,” having recorded something every single week between then and now (June), it is because I had accountability to close a certain growth gap. The accountability I got was first from my Growth Mastermind group where I shared by goal at the beginning of the year. Exactly on January 15, one of the members, a U.S.-based consultant with Accenture, sent a group WhatsApp message reminding me of my action point to start recording that day. Did I feel ready? No. But to keep my word, I did it anyway! Apparently, we hardly ever ‘feel ready’ for anything. At some point we’ve got to “just do it!” It was Bruce Springsteen the musician who once said, “A time comes when you need to stop waiting for the man [male or female] you want to become and start being the man you want to be.”
MY GROWTH GAPS
In the very opening chapter of his masterpiece on personal growth (Maxwell 2012, 3-9), Dr. John C. Maxwell lists eight growth gaps people get trapped by:
- The Assumption Gap–“I assume that I will automatically grow”
- The Knowledge Gap–“I don’t know how to grow”
- The Timing Gap–“It’s not the right time to begin”
- The Mistake Gap–“I’m afraid of making mistakes”
- The Perfection Gap–“I have to find the best way”
- The Inspiration Gap–“I don’t feel like doing it”
- The Comparison Gap–“Others are better than I am”
- The Expectation Gap–“I thought it would be easier than this”
What had been keeping me from shooting my video snippets and starting my own YouTube channel were the Mistake and Perfection gaps. Those two, I find, are actually two sides of the same coin. There was a ton of information online about how to/not to shoot videos. Now, having 10,000 friends and followers on FaceBook and being well-known and respected in certain circles I didn’t want to come across as a jerk! I was being paralyzed by lighting issues, how my little home office should be arranged, which background would be the best, whether my phone camera was good enough etc. etc.
In fact, I look back with a bit of embarrassment at my first YouTube video which I shot in my decade-old comfy sweater with a Covid-19 bushy hair look, yet I’m so proud that I took the dive. Mistakes and failures are the price ticket to improvement and innovation. No price, no prize. My parents’ generation used to ridicule ‘Made in Japan’ products. My generation has high respect for everything Japanese, from Toyota and Honda through Yamaha to Sony. The Japanese were ridiculed as copycats with poor quality products but the kaizen principle of continuous improvement has brought them this far. Today’s generation has no paradigm of a bad Japanese product. They’ve constantly closed their mistake and perfection gaps. Now, some laugh at China the same way. China would laugh last if they too continually close their growth gaps because guess what? “A mistake is simply another way of doing things,” according to author and professor Warren Bennis. After 10,000 hours of practice, you and I can become geniuses at anything, as my fellow black Canadian, Malcolm Gladwell, asserts in Outliers, largely based on his interpretation of Anders Ericsson’s research.
TO MY FELLOW MISTAKE-AVOIDERS
The desire to find the best way and to be the best is good but I learnt from my mentor John Maxwell looking for the best way can actually be getting things backward. We rather have to get started if we want to find the best way. He says, “it’s similar to driving on an unfamiliar road at night. Ideally, you’d like to be able to see your whole route before you begin. But you see it progressively. As you move forward, a little more of the road is revealed to you. If you want to see more of the way, then get moving“ (Maxwell 2012, 7, emphasis mine).
I once met the American Christian televangelist, pastor, author and motivational speaker Dr. Robert H. Schuller (picture above) in the mid 1990s. As a World Vision Youth Ambassador, my cohort had the privilege of visiting his ‘all glass’ Crystal Cathedral, singing there (oh the acoustics!) and appearing live on his weekly Hour of Power television programme which be began hosting in 1970 until his retirement in 2010. He is noted for many famous quotes but one that has most gingered me to overcome my mistake and perfection gaps has actually been this poignant question of his: “What would you attempt to do if you knew you wouldn’t fail?”
So! Half of the year has gone. If you find there’s a gulf between your year-start goals and your mid-year achievements, it’s a growth gap. Ask yourself: “how do I need to grow to close this gap?” If we would resolve to grow and close the assumption, knowledge, timing, mistake, perfection, inspiration, comparison and expectation gaps, we will end the year smiling. Focus on your growth, not so much on your goals. Then you will grow to hit them. I have, in my video-shooting goal. Now off to the rest!
Maxwell, John C. 2012. The 15 Invaluable Laws of Growth. New York: Center Street.
After my last blog on Why I strive for work-life integration and not work/life balance, some got it and said, “important distinction.” Others thought it was just semantics, just a different choice of words but saying the same thing. I beg to differ.
Here’s another attempt to distinguish one from the other: work/life balance (apart from seeming to pit work against life) is the attempt to distribute time, energy and other resources equitably to all four buckets of life to ‘tick all the boxes’. On the other hand, work-life integration is radically different because it harnesses the power of all four buckets, making other buckets better by the power of other buckets. And it is living in such a way that one doesn’t have to hide the other buckets (say, on LinkedIn), pretend they don’t exist or be different things to different people in the different buckets. I’m quite certain a few poignant examples below may make the distinction clearer.
FACEBOOK AND FAMILY
Who doesn’t know about FaceBook and its 2.7 billion users. That number is the combined population of China and India, the two most populous nations in the world. 2.7 billion is more than twice the population of the entire continent of Africa! I was fascinated to learn that as founder/CEO, one of Mark Zuckerberg’s attempt at the integrated life in Facebook’s early days was to host FaceBook strategy sessions at his home on Monday evenings. And for Facebook’s COO Sheryl Sandberg, instead of missing dinner with her family, she would bring her children into the office. Here’s her testimony: “Facebook is incredibly family friendly, so my children were in heaven, entranced by pizza, endless candy, and the huge pile of LEGOs the engineers shared with young visitors. It made me happy my kids got to now my colleagues and vice versa” (George 2015, 173). I don’t know everything about FaceBook’s corporate culture, but these right here are great examples of the integrated life at FaceBook.
I’m proud of Databank in Ghana that has created a nursery in the workplace for nursing mothers as well as a quiet time room for staff to go and nourish their spiritual lives, especially after rushing from home at dawn in order to beat the crazy Accra traffic. These are laudable examples of the integrated life in corporate circles.
I love lions. I call my children cubs; not kids, hence we are the Perbi Pride. Last week, I handed over to the next CEO of ISMCanada after being at this role for eight years. One of the things I recalled at the handing over ceremony (and nearly everyone remembered) is how not long after I took the role I travelled almost the entire stretch of Canada (the second widest country on earth!) to get to personally know the staff and listen for the pertinent issues from the ground. What I haven’t told you yet is that as a family we decided to integrate our lives with my new work by making this a fun family trip. We rented a minivan and spent 30 days travelling from Montreal (on the east coast) to Victoria (beyond Vancouver) in the west. It was beautiful to see the different types of Canadian landscape and wildlife. Because our children our homeschooled, such opportunities are precious as ‘all of life is school.’ By the time we got back home we had clocked 13,000km and had enough geography, history, sociology etc. to last a lifetime! That is one of the best examples of the integrated life we’ve ever had as a family. Family did not get in the way of work or vice versa. We made both feed off each other and were the richer for it.
Over the last couple of years, I have adopted a tradition of travelling with one of the older four children. Just one, to make them feel special and have a one-on-one time with daddy. Don’t forget these are work trips for me and fun trips for them. After doing a Philadelphia and Washington DC road trip with our then four-year old she insisted upon returning home that “I’m Daddy’s travel buddy’ much to the chagrin of the others. I’ve been far from perfect in integrating family and work but I knew we were doing something right when my children got so used to the ISMCanada world that one day our then seven-year old son asked, “Will I become president of ISMCanada when I grow up?” Almost as if it were a family inheritance.
I’ve always worked from home over the last 8 years as CEO (or from an airport/airplane)–way before the rest of the world was forced to by the Covid-19 pandemic. Working from home and homing from work has its pros and cons but it certainly has helped more than harmed my work-life integration.
IMPACTING THE WORLD FROM WITHIN–‘AN INSIDE JOB’
In an article posted on the Harvard Business Review, author Stew Friedman rightly said that the most impactful leaders find ways “to integrate the different parts of their lives to reinforce and enhance each other.” Everywhere he looked he found successful individuals who used who they were as a person to influence how and why they worked. From Facebook COO Sheryl Sandberg (as I already shared above) through Michelle Obama to rock icon Bruce Springsteen, many influential people channel what made them a powerful person into creating a powerful product, service or project.
Take Michelle Obama, the 44th First Lady of the United States, for example. Michelle considers her daughters to be her first priority, even if this stance vexes those who would have her do more in seeking broader political and cultural change. However as Friedman rightly observes, in making sure her own children were receiving the most nutritious food possible, she began to advocate for better nutrition through the national initiative Let’s Move!. Her policies have won national and global acclaim.
One of the most impactful social enterprises in Ghana right now is the PerbiCubs Library Services, reaching 2,000 children in 200 schools. It might interest you to know that this did not start out as some mega altruistic attempt to ‘change the world’ through getting every child reading but out of our own family’s need for good, well-curated, reading level-appropriate books upon a long stay in Ghana. Whether it’s the Obamas or the Perbis, we’re running this for ourselves–we only get to scale and share with the rest of the world. If nobody signed on, we would still do it. It’s not just a job ‘out there’, it’s an ‘inside job,’ so-to-speak.
RUNNING MY FAMILY LIKE A CORPORATION
I’ve had partners complain about how their spouse is great at XYZ in the corporate world but doesn’t show even an iota of that competence or skill at home. There are those who might argue that they use ‘all of it’ out there and just want to chill and relax when they get home. While that might make some degree of sense, is it not inauthentic that who we are out there is different from who are at home? If you really believe in the power of vision and mission statements and values in your corporate world, for example, how come you haven’t couched one for your own family?
I’m learning to run my family like a corporation, in the sense of applying the things that have made organizations I’ve run succeed. Why not? Wherever two or three come together, you have an organization! I’m sure you can relate to how some of the most treasured members of your community, say church, actually are so because they bring their corporate skills to bear on the communal organization? On the flip side, I’ve also been the beneficiary of running businesses like family and seeing co-workers go over and beyond their job description and their contractual call of duty. The integrated life is the way to go.
CHOOSE INTEGRATION TODAY
“When you give your whole self to the moment, you not only benefit personally, but it dramatically impacts your business as well.” So says my mentor Bill George. The work-rest of life thing doesn’t have to be a zero sum game. Bill is right about how “Many leaders are reluctant to combine their work and family lives, but bringing the two together can lead to more productive and fulfilling lives, both personally and professionally” (173). I have seen and testify that it takes being open-minded about this work-life integration notion, hard work, creativity, experimentation, patience, much discomfort and many failures to make it work but when it does, it really does.
Friedman, Stewart D. 2014. “What Successful Work and Life Integration Looks Like.” Harvard Business Review. October 07, 2014.
George, Bill. 2015. Discover your True North. Hoboken, NJ: John Wiley & Sons.
Even as a boy, I felt there was something not quite right about hardly knowing my dad’s fellow partners and their families at the ‘big four’ accounting firm he worked at. Of course I knew a couple of the names and faces but that was about it. I felt they could organize some social events and such to intentionally bring their families together but hey, what did I know?
In fact, even now I wouldn’t be able to make out the wife of the senior partner when dad was deputy senior partner. The very kind, burly man’s children currently live barely five hours away from my family in the same country (Canada) but we don’t know each other well enough to even give the other an occasional ring. Oh wait, I got to talk to one of them once, when their dad was seriously ill and had been hospitalized in their town, but that’s been about it.
I think what I longed for, even as a boy, was a bit more of work-life integration, without even knowing that was actually ‘a thing’ or that such a term even existed. A feeble attempt at it has become largely known in the corporate space in recent times as “work/life balance” but what I speak of is more profound than that. How can anyone not see that there is a problem pitting “work” against “life” as if life doesn’t encompass work itself as well as one’s personal life, family and community? And it doesn’t have to be a zero sum game, work or die, inasmuch as there tends to be many tradeoffs.
BUY ONE, GET THREE FREE!
It’s a no brainer that having a bad home situation can adversely affect your professional performance and vice versa. Also, despite how stringent your personal health routines might be, your community relationships are a significant determinant of your mental and physical health, a 75-year study proves. Life is not as separate as we would like (or like to think). Somehow we know this when it comes to how something negative in one aspect of our life can spill over to botch another aspect but what if I told you that being a great dad can make you a better CEO or that the skills you use in your community can be a life-saver in some work project? Yeah, work/life balance isn’t the way to go; work-life integration is. I’ll tell you why.
Author Stewart Friedman concurs: “From years of studying people in many different settings, I have found that the most successful people are those who can harness the passions and powers of the various parts of their lives, bringing them together to achieve what I call “four-way wins — actions that result in life being better in all four domains.” These four domains Stewart speaks of are illustrated in ‘The Integrated Life’ diagram below. He continues, “My research has shown that there are ways for everyone — from the managers of sales teams, to executives in government agencies, to computer engineers, to florists, to coaches — to achieve professional success without always having to sacrifice the things that matter in their personal lives.”
COVID-19 BLESSING IN DISGUISE
One of the gifts of the COVID-19 pandemic has been to not only highlight how important the place we call “home” is, but how it is central to our children’s formal education and our own professional lives. Heck, we’ve even done community, like church, from home! Online. This is perhaps the most physically integrated most people have been in their entire work lives. And those of us who like to keep everything prim and proper with no drama have had a really hard time.
I do a fair bit of social media. I find FaceBook much more integrated in terms of all four aspects of life than say, LinkedIn. Several times, I have seen people literally apologize and “make an excuse” or “make an exception” to post something faith or family-related on LinkedIn. I’ve tried to push those boundaries myself sometimes but it’s a weird, I must say. When I recently shared on LinkedIn that I daily run the daycare at home for the youngest ones of our seven children, I was really honoured to have one of my mentors, Bill George (Harvard business school professor and former CEO of Medtronic), affirm me as follows: “Thank you, Yaw, for being the authentic leader you are.” This must be why: Bill really believes, “For authentic leaders, being true to themselves by being the same person at work that they are at home is a constant test, yet personal fulfillment is their ultimate reward. Doing so will make you a more effective leader in all aspects of life“ (George 2015, 16).
WHERE THE RUBBER HITS THE ROAD
At a just-ended eight-week Family Foundations Mastermind I hosted, the prime place of family was underscored over and over again but by the penultimate session we needed to ‘get real.’ How do we do family well while keeping a demanding job, juggling community roles and trying to stay sane? This is where the rubber hits the road.
As I’ve stated before, integrity comes from the Latin root integritas which means whole, entire, undivided. On the other extreme are those who completely separate their professional life from other aspects of their lives. Then there are those who in the name of work/life balance, hop from one of the four parts to the other, trying to “fulfill all righteousness” and tick every box with as little guilt as possible. What I subscribe to and strive for is integration. Bill is blunt: “To lead an integrated life, you need to bring together the major elements of your personal life and professional life, family and friends so you can be the same person in each environment” (159-160).
We’re striving for the word integrated rather than balance. Subtle difference, apparently, but HUGE. Stewart gets it: “The idea I think to replace work/life balance, which treats these categories as independent, is work/life integration. You’re treating yourself whether you’re at work or at play in basically the same way.”
BIG ROCKS FIRST
All the buckets don’t have the same weight. I believe we ought to carry the more important yet not always more urgent buckets of personal and family first, putting the big rocks in first as Stephen Covey would put it, and all the other things will be added to us as well. Easier said than done, but it must be done nonetheless.
My favourite corporate example of this is Nike CEO John Donahoe (former eBay CEO), when he was a consultant with Bain decades ago with a young family. I was most impressed about how he told his client, ”It is important to me to be doing this. I’m committed to working hard, but I can’t be there before 10am.” This is because he insisted on taking his children to school before heading to the client site. The result? Donahoe was amazed that his clients appreciated the choices he was making. “The client responded positively as he appreciated my commitment and contributions even more” he says. “I didn’t have the courage to think about it that way before. There’s an inclination in business to put on a tough exterior to give the impression that you have everything under control” (162).
Bill George reports that “Donahoe learned that the more he integrated his life and embraced his humanity, the more effective he became as a leader … by showing his team and clients his [priorities and] vulnerabilities, he discovered his teams performed better and his client relationships strengthened.” (162)
This is not to say it’s all easy; but it’s worth it–just like med school or doing an MBA. Hear Donahoe: “The struggle is constant, as the trade-offs and choices don’t get any easier as you get older. My personal and professional lives are not a zero-sum trade-off. I have no doubt today that my children have made me a far more effective leader in the workplace. A strong personal life has made the difference” (160).
To be whole (integritas), we need to integrate our personal , family, community and professional lives, not pit one against the other like ‘work/life balance’ suggests. Real life happens were all four meet and they can enhance each other. Indeed, they should. It isn’t easy. How do I know? I’m still trying. So should you. It’s worth it.
In my next blog, I will share a number of practical examples and ideas of how people have made life-work integration happen, and how my family and I have tried to, also.
Friedman, Stewart D. 2014. “What Successful Work and Life Integration Looks Like.” Harvard Business Review. October 07, 2014.
George, Bill. 2015. Discover your True North. Hoboken, NJ: John Wiley & Sons.
This month I clocked eight years as president and CEO of a strategic Canadian charity in the international education space. I was headhunted for the role and felt privileged to be the first ever black president of our almost 40 years old organization. We provide hospitality, faith exploration opportunities and leadership development for the over half a million international students in Canada to be empowered to impact the world. I’ve had the privilege of leading about 90 incredible staff across 23 cities from coast to coast–Canada is the second widest country on earth after Russia–and oh yes, we have a staff family serving in Australia too.
SO WHY ARE YOU LEAVING?
In the first couple of years under my leadership, we grew by about 70% (short of my 100% goal) in new staff and new fields, expanding into about a dozen new cities, extending coast to coast for the first time in the organization’s history. There’ve been many more exciting things that have happened, including seeing such a rich diversification of our staff to about 15 nationalities. One of my greatest joys has been to see former international students becoming leaders of our work in cities, regionally and even in senior leadership. Every quarter we chronicle story upon story of incredible impact on students/scholars by staff and volunteers and impact of our students and alumni around the world, from Australia to Zimbabwe! We’ve seen an organization little known organization gain significant recognition in the international education space in Canada and abroad. Together with the leaders and staff, we worked to move organizational health from OK to healthy to flourishing (as independently adjudged by a third party firm). When I hear of CEO versus board tussles I cringe and thank God that this has been far from my experience. I’ve had such a congenial and synergistic relationship with the board, which has rotated through four chairpersons over the period I’ve been president.
If everything is going as well as I claim, then why am I leaving? My work is done! I believe every leader has a particular purpose to a particular people in a particular place for a particular period and when your work is done, you pack up and go, leaving the place and people better than you found them. I had initially been approached for this role in late 2012 and had laughed it off, especially since I was not only running The HuD Group, which had just received charitable status in Canada, but was also doubling as interim pastor for the Montreal Chinese Alliance Grace Church. Eventually I did take the five-hour flight from Montreal to Calgary to interview with the board. When Anyele and I prayerfully decided to make some adjustments and finally accept the board’s offer, I specifically stated that I planned to do this presidency for three to five years. In fact, I ensured it was clearly spelt out in the documentation. Well, guess what? It’s been three plus five years. It’s time to go!
MUSIC AND DANCING WITH GRAPHS
It is time to leave because my particular purpose to a particular people in this particular place for this particular period is done. As a wise saying in Africa goes, you leave the dance floor while people are still enjoying your dance. What Africans say so well idiomatically, Westerners tend to express graphically. So below is a pictorial illustration of what I’m saying.
While the above graph refers to the life cycle of any organization per se, it is similar to the organizational leader’s cycle too. Don’t wait to peak, let alone to get into decline and eventual death. That is not great for your leadership but even worse, not good for an organization you supposedly believe in (and even love). Just before the peak is when you collaborate with the ‘DJ’ (stakeholders) to start another song i.e. launch another initiative, start a new programme, launch a new organization etc. Just before the peak is when your dance is still being enjoyed so you either start another song or gracefully leave the dance floor!
By the time one hits the peak itself, you are stretching it. Folks are beginning to get tired of your moves. After the peak, it’s all downhill, babe! And no matter how hard you dance (in spite of how very tired you might be) no one’s excited anymore. Not only have eyes started rolling all the way into the head, some may even have begun yawning by now. Bored. Yet, some leaders still don’t get it! Whether it’s because of the adrenaline rush on the dash floor or the perks of the position, they keep dancing and dancing and dancing, while they keep losing the audience until the music is over! Some even keep dancing after the music is over, dancing to the music in their heads. It’s a fight together them off the dance floor! If you don’t leave the dance floor while people are still enjoying your dance, at least leave while the music is still playing! Worst case scenario, far from ideal, leave when the music is done.
A POLITICAL CONCLUSION
Knowing when to leave the dance floor is more of an art than a science; it’s a soft thing akin to discernment and intuition. The greatest leaders like Nelson Mandela have it; they just know. When everyone was urging Madiba to do a bonafide and very welcome second term in office as South Africa’s first black president who had had a good run, he declined. “No, please.” Nelson Mandela left the dance floor while we were all not only still enjoying his dance, we were urging him on for more moves!
Knowing very well that some leaders wouldn’t have what it takes to leave the dance floor even when it’s obvious, many spheres of society have term limits on executive roles. Most political jurisdictions have a maximum of two four-year terms. As an African, I’ve been embarrassed by how many of our leaders haven’t had what it takes to gracefully leave the dance floor while we were still enjoying their dance. Mandela, unfortunately, is more of an exception than the rule. As a former United Nations peacekeeping soldier, I’ve tasted first hand the horror of the ravages of civil strife and war when leaders don’t want to leave the dance floor even after the music is over. I hate it!
I join those concerned about the “pandemic of ‘third terminism‘” in Africa, including in the West African country I served in as a U.N. Peacekeeper from June 2008 for a year and lost two of my medical colleagues to death. Oxford defines ‘third terminism’ as the phenomenon of leaders seeking to break constitutional term limits—usually set at two terms in office—to secure a third term in office. The phrase has also been used more broadly to refer to leaders who refuse to leave power. This isn’t uniquely African; it is simply human. Recently, Putin has done it in the east and in the west, Trump did not want to leave the floor when his music was over. In fact, it was Franklin D. Roosevelt’s ‘third terminism’ (he won, even a fourth!) and the popular fallout about the concept of a long-term president that led to the ratification of the 22nd amendment in 1951 that “No person shall be elected to the office of the President more than twice…”
According to the National Constitution Centre, “Franklin Roosevelt wasn’t even the first Roosevelt to seek a third term in the White House. His distant cousin, Theodore Roosevelt, ran unsuccessfully as a third-party candidate in 1912, after declining to run in 1908. President Ulysses S. Grant also sought a third term in 1880, but he lacked enough party support to get a nomination.”
George Washington, the first U.S. president, had set the two four-year terms maximum precedent in 1796 when he declined a third term. In 1799, a friend urged Washington to come out of retirement to run for a third term. But as I earlier asserted, the greatest leaders know when to leave the dance floor–and stay off! Washington’s voluntary decision to decline a third term, like Mandela’s voluntary decision to decline a second, was apparently seen by many people as a safeguard against the type of tyrannical power yielded by the British crown during the Colonial era.
In my next article, I shall share about how to leave the dance floor in grand style (some call it ‘succession management’). In the mean time, you, my friend, now know when to leave the dance floor–at best when people are still enjoying your dance; or at least, while the music is still playing!
So the church split. I wish it hadn’t; indeed, it needn’t have. I tried to impress this upon the pastor in the centre of the brouhaha but to no avail. It did split. Why? The leader bit into the same thing that has destroyed many a leader, ancient and modern, male and female, irrespective of race, colour or socioeconomic status. Oh, and this isn’t one church split I speak of. I have witnessed quite a number–from the same root cause. Same as some landmark corporate meltdowns.
YOU WILL MESS UP
The truth is, as a leader you will mess up (you’re already messed up, anyway). The fascinating thing though is that in itself isn’t what will destroy your leadership. In fact, if that were the case, there would be no existing leadership anywhere at all because ‘all have sinned and fall short of God’s glory.’
Precisely because we’re all messed up, team members and followers (all pretty messed up too) are very willing to forgive leaders and find the best way to move on if and when these leaders recognize they’ve messed up and ‘fess up.
What people cannot stand is a leader who refuses to say, “I am wrong, I am sorry, please forgive me” when they are found or caught in some kind of mess.
MY GURU WITH A GUN
The mentor who first brought this to my attention was himself, in 2009, got caught in a situation that really threatened to derail everything he had worked hard for and stood for all six decades of his life then. What happened was that John C. Maxwell received a handgun as a gift after a speaking engagement in Birmingham, Alabama, and placed it in his carry-on luggage. Airport security-wise, it really didn’t matter much as he flew privately back home. But then he then forgot about it as he was racing to catch a commercial flight to Dallas to speak a few days later. When he put his carry-on bag on the conveyor belt, airport security found the gun and immediately arrested him. In his own words, “I was arrested, handcuffed, and taken to jail, where I was fingerprinted and photographed. Needless to say, it opened my eyes to a world I’d seen only in the movies. I was glad when I posted bail and was able to leave.”
Did John mess up? You bet. Big time. But John not only quickly ‘fessed up, he publicly shared this embarrassing story himself in self-deprecating humour to those of us who are part of his John Maxwell Team (JMT). He even titled it “Stupid is as Stupid Does.” This is how he began:
I’ve done a lot of stupid things in my life. Early in my marriage I would win arguments with my wife, Margaret, and hurt her feelings really badly. I have made business moves that lost tens of thousands of dollars at a time. And I’ve made leadership decisions that led to failures for my organizations. But up until now, none of the dumb things I’ve done has gotten me arrested.
And then JM went about writing about it in SUCCESS magazine. It is one of the stories I believe he tells in his book Sometimes You Win, Sometimes You Learn. This posture and gesture has endeared to me and many many more.
WILL YOU FESS UP?!
As a leader, the worst thing you could do when caught in a wrong is first of all to deny it. The second worst thing is to dismiss it. And thirdly (the killer blow) is to double down. To double down is to dig one’s heels in, to “strengthen one’s commitment to a particular strategy or course of action, typically one that is potentially risky.”
Some people not only double down personally but also begin the spin machine organizationally, churning out one traditional news and social media story after the other . That is a sure way to finish your leadership. Take responsibility, ‘fess up for the mess up, otherwise you double down and you’re going down.
Recently, I wrote about how authentic leadership has nothing to prove, nothing to hide and nothing to lose. When the issue of popular Christina musician Sonnie Badu’s doubtful degrees came out, what did he do? He kept defending the dubious degrees and soon deteriorated into name-calling. It was all over the internet that he had said to his ‘detractors’ that he would pay them no mind because he was a lion and that “LIONS DON’T RESPOND TO FROGS.” Frogs!
LANDING THIS PLANE
Fellow leaders, it doesn’t matter whether it was a mistake or an indiscretion or something you even knowingly did. When you confess you will receive grace. If you don’t, well, disgrace. So when you mess up, ‘fess up, get up and let’s move on. The next time you hear I’ve done something stupid (we all will have our opportunity), don’t make excuses for me or come up with a lame hashtag like #IstandbyYawPerbi. Remind me of this blog and encourage me to take response-ability to say, “I am wrong, I am sorry, please forgive me.” I won’t be a perfect leader; but I do know one sure way to lead to last.
It’s amazing how much most people know about subjects in our world, literally from Archaeology to Zoology, but very little or no ME-logy! In my book, Cutting a Straight Path: Leading with Self-Awareness, I ask these poignant questions:
- How can you live with yourself without knowing who you are?
- How can you be true to what you know little or nothing about: yourself?
- How can you succeed in life, self-actualize, without first becoming self-aware?
- How can you authentically lead others without first learning to know yourself?
- Have you ever felt frustrated why others are hesitant to follow your lead?
“Maybe it’s time to check yourself as a person and as a leader,” is my conclusion. Yes, it’s about time! Indeed, the Chinese have a powerful saying, “Before preparing to improve the world, first look around your own home three times.” Forget about authentic living, let alone authentic leadership, without self-awareness! So welcome to home base. Self-awareness is the starting place of all true and lasting success.
SELF-DISCOVERY THROUGH THE DISC
Self-awareness comes basically by introspection (by ourselves) and feedback (by others). Both however, are greatly enhanced by assessment tools, just like magnifying glasses help us see tiny objects and the binoculars enables us to view distant things closely and clearly. I have found the DISC as an amazing personal assessment tool that is incisive and powerful in the quest for self-awareness. Since 1972 it has been used by over 50 million people to increase self-awareness, stimulate and guide growth and thus increase chances at personal success. It is used to engender teamwork, communication and productivity in the workplace. The DISC has saved many a marriage, including mine!
DISC assessments are used in thousands of organizations around the world, from multilaterals and multinationals to government agencies and Fortune 500 companies, nonprofits and small businesses. Recently, we were privileged to serve the Centre for Disease Control Foundation in Atlanta, USA with nearly 150 of these assessments as they train medical leaders in about 30 nations of the world.
SO WHAT EXACTLY IS DISC?
DISC is an acronym that stands for the four main personality profiles described in the model: (D)ominant, (I)nfluencing, (S)teady and (C)ompliant.
People with D personalities tend to be confident and place an emphasis on accomplishing bottom-line results.
People with i personalities tend to be more open and place an emphasis on relationships and influencing or persuading others.
People with S personalities tend to be dependable and place the emphasis on cooperation and sincerity.
People with C personalities tend to place the emphasis on quality, accuracy, expertise, and competency.
The DISC system we use at YAW PERBI in partnership with People Keys generates 41 personality blends from these basic four, just like many colours of the world are generated through the three primary colours. There’s one I used to coach international students in Canada that was limited to 28 personality blends. What we use now is like the difference between a regular car and a four-wheel drive. As they like to say at People Keys, “people are different, true, but they are predictably different.”
CONVICTION, VISION & MISSION
Our conviction at YAW PERBI is that since every true and lasting success begins with self-awareness, then everyone must have easy and affordable access to self-DISCovery! ACCESS FOR SUCCESS, please! Everyone has a right to self-awareness. We need a DISC Revolution!
Our vision is to see a world of awareness through every individual’s self-DISCovery. We are on a mission to democratize the DISC personality/behavioral assessment until no one is left in the dark. We want to recalibrate all leadership development to begin with self-awareness at the core through the Perbi Perspective DISC is a great start.
CHIEF CORNERSTONE FOR THE CHIEF-LEVEL LEADER
When you read my article on how I build leaders differently now (compared to 10-15 years ago), you will understand my seriousness about this issue of recalibrating all leadership development to begin with self-awareness. People have big, fat leadership books and terabytes of leadership materials and yet have next to zero knowledge of themselves. What sense is there in that? I was telling a certain Christian leader the other day that he can forget the list of a dozen books people typically ask me to recommend for leadership training and development. The only two books his emerging leaders need to learn almost everything they need to know about leadership are a self-awareness printout of their DISC assessment and the Scriptures. Every other book is garnishing.
In all the major success paradigms, praxes and paths—from Emotional Intelligence to Authentic Leadership—self-awareness is first base, the chief cornerstone. I increasingly get alarmed when I encounter C-level executives, both in the public and private sector, who have never taken a personality assessment like the DISC!
STRATEGY AND HOPE
Some say hope is not a strategy but I beg to differ. (I’ll leave that argument for another day, another blog). I have hope that together we can strategically exponentially multiply impact through an army of Accredited DISC Coaches and Certified Behavioural Consultants while significantly creating thriving businesses and income for all! Just like our governments wish to get everyone vaccinated, we at YAW PERBI desire to get everyone DISCed! The former may be controversial to some, but you had better not second guess the latter. Everyone has a right to self-awareness to grow and succeed. Would-be authentic leaders really have no choice in this primary matter. We need a DISC Revolution!