Like leadership, there are umpteen definitions of culture. My favourite is the simplest. Culture, whether ethnic or corporate, is simply the way things are done here. How things are seen to be done at YAW PERBI is determined, like Apple or Android, by our unseen Operating System (OS). That OS or worldview feeds our beliefs, informs our values, which in turn determine our behaviour.
As we carry out our vision and mission, here are our 7 YP values and what they mean:
1. People. We value people: People come first; not stuff. People are the only creation that bear the imago Dei (image of God). That should mean something; everything.
a. We are aware that without people we are nothing.
b. We value relationships and foster community.
c. We grow people, clarifying their identity, giving them purpose, unearthing gifts, nourishing persons to flourish.
d. We pride in, promote and protect family.
e. We offer high care to our clientele, with a great deal of empathy.
f. Our exceptional client experience leaves them feeling wonderfully valued.
2. Growth. We value growth: We grow or die. There’s no middle way.
a. We invest in ourselves and invest in others’ growth; continually.
b. We are sworn to lifelong learning in a diverse community till we die.
c. We strive to be knowledgeable and enlightened in order to succeed.
d. We expect pain to be associated with grown and have made peace with the fact.
3. Particularity. We value particularity: One size doesn’t fit all. Each client is different and has a unique life story and makeup.
a. We see and treat each person reverently, as wonderfully made.
b. We invest in getting to know our clients’ life stories, identity, purpose, and SHAPE.
c. We honour the above (a & b) by customizing our offerings.
d. We provide tools to discover and affirm uniqueness of each client and match them to the appropriate relationships and resources.
e. We pride in and promote the prestige of the executive class.
4. Excellence. We value excellence: We go above and beyond.
a. We exceed expectations as a habit.
b. We work hard and play hard.
c. We take our word and commitments seriously.
d. We do not compromise on quality–it is a virtue.
e. We do anything that is worth doing, well.
5. Success. We value success: We are passionate about all-round prosperity.
a. We are committed to the progressive realization of worthy goals and ideals; our clients’ goals are ours.
b. We inspire and motivate ourselves and our clientele to see and seize their dreams.
c. We long for holistic success.
d. We are victory connoisseurs.
6. Authenticity. We value authenticity: No fake folks or fake news, no fake products or services.
a. We lead, coach, author, speak and train with integrity.
b. We are truthful about ourselves and our offerings.
c. We can be trusted.
d. Our ways and means are proven to produce desired results. What we promote works.
e. We are in public who we are in private.
f. We are holistic in thinking and living, in our being and doing.
g. We strive to live and lead such that those who know us and love us the best (family and friends) respect us the most.
7. Significance. We value significance: We live to ‘make a dent in the universe’.
a. We look outward, beyond ourselves.
b. We work towards things that benefit communities, nations and generations.
c. We are inspired by the thought that our best works will outlive us.
d. We bear in mind that only what is done for God’s glory by God’s grace will last.
WHAT’S COOKING & HOW WE’RE SERVING
So now, you don’t only know our menu–the vision and mission–you also know the manner in which we plan to dish it all out. I’m serving up. Take a seat.
So! This is a sequel to my previous I’m Coming Out blog. In that, I copiously explained how, “Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people.” D.L. Moody once said, “It is better to train 10 men than do the work of 10 men. But it is harder.” He was right.
I am serious enough about this new direction that I’m stepping down as President of ISMCanada with effect from June 2021, Deo volente. When I agreed to this role in March 2013, and officially began in May of that year, my initial arrangement with the Board was a 3-5 year tenure. It’s been almost eight years now! I’ve done double duty. Among other things, I’m happy to have worked with an overhauled senior leadership team to steer the organization to become a Certified Best Christian Workplace, a flourishing organization.
In coming out and stepping down, I’m happy to catalyse, consult for and coach CEOs and other C-level executives in both the marketplace and ministry, as well as continue my speaking/training career which has taken me to some 45 countries of the world. As we launch the YAW PERBI brand, I would like to share our vision, mission, values, unique selling disposition and offerings with you.
At YAW PERBI, we want to see a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.
Our mission, therefore, is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.
As we go about our vision and mission, our corporate behaviour will be based on the following seven things that are very important to us. We value:
In another blog I go into the fine details of what each value means and how they play out at our company.
UNIQUE SELLING PROPOSITION
We know there are a myriad leadership development and executive coaching companies out there. Our bold value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond).
What exactly are we offering in terms of products and services? We like to say we LIFECAST, an acronym for providing Leadership, Integrity, Family and Entrepreneurship Coaching Authoring Speaking and Training. LIFE is our content focus and CAST comprises the vehicles for delivering the LIFE. By the way, apart from the ‘C’ standing mainly for executive Coaching, it also often involves Catalyzing and Consulting. Authoring encompasses soft and hard products from (e-)books to courses.
The YAW PERBI brand communicates prestige and authenticity, success and significance.
CONCLUSION | CLARITY, NOT CERTAINTY
Even in clearly laying out our vision, mission, values, unique selling proposition and offerings at YAW PERBI, this is not only introducing you to my new brand but inherently providing a lesson for executives, many of whom haven’t clearly laid these things out for the corporations, charities and churches they lead. Even in an uncertain year like 2020, as John Maxwell my mentor says, “Individuals can live without certainty from a leader, but not without clarity. …Your people do not need certainty on every issue; but they do need clarity on every issue.”
I’m out. I’m stepping down. I’ve told you why, when and how. Not everything is certain; but am I clear?
I think I know what you’re thinking. I can bet someone’s humming Diana Ross’ 1980 scinticalling song I’m coming out by now. It’s quite the hit. I love it. I’m not naive that it means different things to different people, especially the LGTBQ community. I am coming out alright but not that way. Let me tell you how.
RECEIVING A GIFT IN THE DARK
Imagine miners 6,500 feet (2km) underground more concerned about the dreariness of being in the belly of the earth than the prospects of oodles of gold ores or uranium deposits waiting to be excavated. There are treasures of darkness, riches stored in difficult places and tough times. Often we are preoccupied with the darkness or difficulty and fail to mine the gold therein.
Like many of you, the global pandemic has kept me grounded, literally. This is the longest I’ve stayed at home, ever!, for as long as I can remember. The lockdown months coincided with a four-month sabbatical from my presidency at ISMCanada, driving me underground. Among other things, I stayed away from FaceBook, Twitter and LinkedIn for almost the entire four-month period. Between the pause of a pandemic and the slowness of a sabbatical, in a mysterious way, I found myself again. I have had such quality family time with my wife of 14 years and six adorable children. There’ve been some good catching up times with my wider family, especially my dad (over Zoom). Friendships I lost 25 years ago have been restored, especially my fellow World Vision Youth Ambassadors from over 50 nations of the world. Companies I founded and neglected, like Mutual Medics, are being revived; my books that have been in demand yet out of print for years are being revised and republished… wow, this year of death has also been the year of resurrection.
Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people. Of course, I’ve always mentored leaders along the way but I’m putting this on steroids now as well as a laser focus on the C-suite. For in the immortalized words of 19th/20th century YMCA leader and Nobel Peace Prize laureate John R. Mott, “He who does the work is not so profitably employed as he who multiplies the doers.”
OFFERING A GIFT OF LIGHT
I have been blessed with a lot of leadership treasures I can offer to multiple C-level doers to exponentially build great organizations and societies, even nations. After nearly eight years as President & CEO of a Canadian organization with staff from coast to coast in the second largest country on earth (and in Australia), there surely must be something I can offer someone somewhere. When I think of the fact that at 30 years old I was already the Medical Head of a United Nations Level II Hospital in Cote d’Ivoire I wonder if there isn’t a Chief Medical Officer somewhere who could use my experience. They say ‘experience is the best teacher” but my dear father likes to add a caveat: “But the fees are high.” I can think of some CEOs who could use the benefit of my mistakes. Indeed, I would rather pay a few thousand dollars in coaching fees in exchange for a senior leaders’ experience than pay the price of a painful life lesson myself, some of which one may never quite recover fully from.
I remember a young African-Canadian who wanted to get back home to the Motherland to make impact. I am glad I was able to connect her to my large network of movers and shakers on the continent as a Fellow of the Africa Leadership Initiative (ALI). Needless to say, a Fellow gave her a soft landing and she began to make a dent in Africa’s largest economy. By extension, as a Fellow of the Aspen Global Leadership Network there’s literally no place the sun shines that I don’t know somebody or at least someone who knows somebody you might need. My role as a Lausanne Movement catalyst also gives me quite the reach on all six continents.
Even though I’ve been a speaker since my teenage years and been teaching leadership, especially John C. Maxwell’s content, since the early 2,000s (while still in medical school), in 2013 I took the time, trouble and some ten thousand dollars to become an official Certified John Maxwell Team coach, speaker and trainer. My love for leadership won’t leave me alone so I continued with a Masters in Global Leadership at Fuller. It wasn’t until later on that I realized the ‘happy coincidence’ that Fuller was my mentor John’s alma mater. Actually it’s funny how I found out. Dr. Villacorta, one of my professors (originally from Peru) invited me to play soccer with him on one chilly Saturday morning in Colorado Springs. In our casual conversation after the game, en route to the parking lot, that’s when that came up. Needless to day, I was very pleased that my steps had been ordered to Fuller! But I digress.
THE BLACK CARD
Yes I love to coach and train in all sorts of leadership genres but as a serial entrepreneur myself in multiple industries from real estate investment to education, business leaders are very welcome to learn from my few successes and many mistakes! As a Black man, the last four years have been particularly painful, fighting racial bias and injustice in Canada in court and witnessing the horror of systemic racism south of the border (in the USA). Hearing the U.S. president calling the nation of my birth a “shithole country” didn’t help the situation; it just added more gasoline to the flames.
I see how many Blacks cannot breathe (tribute to #GeorgeFloyd) and the impediments in the way of even Black executives in multinational companies. I desire to offer them leverage from my experiences. Having founded The HuD Group in Ghana at the age of 25 and grown it into a world class faith-based personal development and leadership training organization with operations in over 20 countries on six continents as its Global CEO, I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.
Speaking of executive coaching in multiethnic and intercultural leadership, which is our current global leadership reality, need I say that I am the first and only Black president of ISMCanada and for four years led the English congregation of the Montreal Chinese Alliance Church?
FLESHING IT OUT
So a couple of weeks ago I came out of sabbatical with bang! I am systematically unveiling a new YAW PERBI brand as an Executive Education business that is into leadership development, management training and executive coaching. This coaching, authoring, speaking and training business under the name, YAW PERBI, specializes in everything ‘LIFE’ for C-level executives. LIFE is an acronym for Leadership, Integrity, Family and Entrepreneurship. All of this is interwoven with inspiration and with undercurrents of faith. While there will be physical and electronic products like books and online courses for purchase, this business will mainly be executive services.
In my next blog, I’ll share the vision, mission, values, unique selling proposition and offerings of the new YAW PERBI brand. Did I say “I’m coming out?” Nay, I’M OUT!
Exactly a week ago, I finished two days of consulting for a flourishing company in Accra that was making two new hires. It wasn’t the first time I was coaching them through the hiring process and chairing the interview panel but this time there was an HR consultant who was excellent in putting everything together, literally setting the table for us all. Meticulous chap who knows his stuff! Because of a five-hour time difference between Montreal (where I’m currently based) and Accra, the 9.30am interview start on Zoom meant 4.30am for me. Well, whatever!
Everyone interviewed was a young, hope-filled university graduate, some as freshly minted as last year. I could tell the hope in their hearts and could see the fire in their eyes to ‘make it,’ here first and in the rest of life, of course! And in fact, they weren’t asking for too much. As usual, not everyone made it. Out of eight interviewees (and this was after whittling down several applications and getting the short-listed ones to fill out pre-interview questionnaires) we had room for just two.
Now here’s the kicker: the HR consultant’s drafted letter to this group who couldn’t be hired went like this:
Dear Candidate, many thanks for your patience and continuous interest in the role of __________ at __________. After thorough consideration, we are sorry to inform you that you were not successful. We take this opportunity to wish you well in all your future endeavours.
No. I couldn’t let that pass–precisely because of that phrase have made bold above for emphasis. Words matter. So I asked him, politely, if we could put “you were not successful” in a different way, in a more positive manner? Eg. “Another candidate was preferred?” And that is what we did.
Even the CEO was touched by this. She responded, “Thanks so much for the feed back Dr Perbi. True. We are working with real people’s emotions and lives.” She then went on to recount something I had done in a previous search for a C-level executive for the same company. She wrote, “ I remember the special messages you sent to each one of the candidates who did not make it, accompanied by a summary of their performance [so they could improve, work on themselves] and a prayer for them during the previous selection process. I was touched and l believe most of them appreciated the gesture.” Indeed they had felt so valued and encouraged, some wrote back to say thank you! It almost didn’t matter that they had not been picked for the role. With that buoyancy, I bet they went on to be and do great things elsewhere.
From time immemorial leaders have misjudged the capabilities and potentials of others; sometimes in an outrightly comical fashion (only on hindsight, of course!) When in 1898 Albert Einstein applied for admittance to the Munich Technical Institute he was rejected because (read this slowly) he would “never amount to much.” Consequently, instead of going to school he went to find work at the Swiss Patent Office where he was employed as an inspector and with his extra time, refined his theory of relativity. As they say, the rest is history.
Ask yourself: how would I act differently if I knew for sure this was an Einstein sitting in front of me? People are not just human ‘resources’, like cogs in a wheel. They are human beings. They have emotions, identity and purpose. Each bears the imago Dei (the image of God) and in the phraseology of Büber, must be treated as a ‘Thou’; not an ‘It.’ If for nothing at all, in respect for their Creator and in honour of their boldness to apply, to step into the ring, to do something with their lives. You certainly don’t want to meet them somewhere else in life and be ashamed of what you thought of them, how you spoke to them or handled them. They might even be in a position to hire or fire you someday. You may very well be disrespecting Einstein.