It’s amazing how much most people know about subjects in our world, literally from Archaeology to Zoology, but very little or no ME-logy! In my book, Cutting a Straight Path: Leading with Self-Awareness, I ask these poignant questions:
- How can you live with yourself without knowing who you are?
- How can you be true to what you know little or nothing about: yourself?
- How can you succeed in life, self-actualize, without first becoming self-aware?
- How can you authentically lead others without first learning to know yourself?
- Have you ever felt frustrated why others are hesitant to follow your lead?
“Maybe it’s time to check yourself as a person and as a leader,” is my conclusion. Yes, it’s about time! Indeed, the Chinese have a powerful saying, “Before preparing to improve the world, first look around your own home three times.” Forget about authentic living, let alone authentic leadership, without self-awareness! So welcome to home base. Self-awareness is the starting place of all true and lasting success.
SELF-DISCOVERY THROUGH THE DISC
Self-awareness comes basically by introspection (by ourselves) and feedback (by others). Both however, are greatly enhanced by assessment tools, just like magnifying glasses help us see tiny objects and the binoculars enables us to view distant things closely and clearly. I have found the DISC as an amazing personal assessment tool that is incisive and powerful in the quest for self-awareness. Since 1972 it has been used by over 50 million people to increase self-awareness, stimulate and guide growth and thus increase chances at personal success. It is used to engender teamwork, communication and productivity in the workplace. The DISC has saved many a marriage, including mine!
DISC assessments are used in thousands of organizations around the world, from multilaterals and multinationals to government agencies and Fortune 500 companies, nonprofits and small businesses. Recently, we were privileged to serve the Centre for Disease Control Foundation in Atlanta, USA with nearly 150 of these assessments as they train medical leaders in about 30 nations of the world.
SO WHAT EXACTLY IS DISC?
DISC is an acronym that stands for the four main personality profiles described in the model: (D)ominant, (I)nfluencing, (S)teady and (C)ompliant.
People with D personalities tend to be confident and place an emphasis on accomplishing bottom-line results.
People with i personalities tend to be more open and place an emphasis on relationships and influencing or persuading others.
People with S personalities tend to be dependable and place the emphasis on cooperation and sincerity.
People with C personalities tend to place the emphasis on quality, accuracy, expertise, and competency.
The DISC system we use at YAW PERBI in partnership with People Keys generates 41 personality blends from these basic four, just like many colours of the world are generated through the three primary colours. There’s one I used to coach international students in Canada that was limited to 28 personality blends. What we use now is like the difference between a regular car and a four-wheel drive. As they like to say at People Keys, “people are different, true, but they are predictably different.”
CONVICTION, VISION & MISSION
Our conviction at YAW PERBI is that since every true and lasting success begins with self-awareness, then everyone must have easy and affordable access to self-DISCovery! ACCESS FOR SUCCESS, please! Everyone has a right to self-awareness. We need a DISC Revolution!
Our vision is to see a world of awareness through every individual’s self-DISCovery. We are on a mission to democratize the DISC personality/behavioral assessment until no one is left in the dark. We want to recalibrate all leadership development to begin with self-awareness at the core through the Perbi Perspective DISC is a great start.
CHIEF CORNERSTONE FOR THE CHIEF-LEVEL LEADER
When you read my article on how I build leaders differently now (compared to 10-15 years ago), you will understand my seriousness about this issue of recalibrating all leadership development to begin with self-awareness. People have big, fat leadership books and terabytes of leadership materials and yet have next to zero knowledge of themselves. What sense is there in that? I was telling a certain Christian leader the other day that he can forget the list of a dozen books people typically ask me to recommend for leadership training and development. The only two books his emerging leaders need to learn almost everything they need to know about leadership are a self-awareness printout of their DISC assessment and the Scriptures. Every other book is garnishing.
In all the major success paradigms, praxes and paths—from Emotional Intelligence to Authentic Leadership—self-awareness is first base, the chief cornerstone. I increasingly get alarmed when I encounter C-level executives, both in the public and private sector, who have never taken a personality assessment like the DISC!
STRATEGY AND HOPE
Some say hope is not a strategy but I beg to differ. (I’ll leave that argument for another day, another blog). I have hope that together we can strategically exponentially multiply impact through an army of Accredited DISC Coaches and Certified Behavioural Consultants while significantly creating thriving businesses and income for all! Just like our governments wish to get everyone vaccinated, we at YAW PERBI desire to get everyone DISCed! The former may be controversial to some, but you had better not second guess the latter. Everyone has a right to self-awareness to grow and succeed. Would-be authentic leaders really have no choice in this primary matter. We need a DISC Revolution!
Over the last week, somehow this notion of needing to work harder on yourself than you do on your job has come up with two or three different coaching clients. For the CEO of a crucial agro business firm in West Africa, the financial services entrepreneur in Canada and the PhD-wielding academic on the east coast of the United States, the three reasons I’m about to share held true. It is true for you too.
For the record, I work hard and believe in hard work. I also work smart and absolutely promote the idea of brain over brawn anyway. Over a decade ago I came up with the phrase, “brain power pays; muscle power pains.” I subscribe to the Pauline exhortation that “whatever you do, work at it with all your heart, as working for the Lord and not for man.” So by all means, work hard and smart on your job, but work even harder and smarter on yourself.
Here are three reasons why:
1. WHO YOU ARE IS MORE IMPORTANT THAN WHAT YOU DO
No matter how hard or smart you work, the instrument for the doing the do is you. If the input into you doesn’t match or exceed the output, that will soon be your undoing. Let me put it in a way one of my staff in British Columbia said it to me a few years ago: “If your output exceeds your input, then your upkeep will be your downfall.” Classic! Not only will you soon not be effective and efficient when your self input is less than your job output, it is unsustainable and you might end up becoming irrelevant. And sometimes, irrelevant not just in terms of knowledge and skills for a context that has progressed because you’re not healthy or even physically alive anymore–you killed the goose that lays the golden eggs!
Consider these sagacious words of educator Palmer Parker:
“When I give something I do not possess, I give a false and dangerous gift, a gift that looks like love but is, in reality, loveless—a gift given more from my need to prove myself than from the other’s need to be cared for…. One sign that I am violating my own nature in the name of nobility is a condition called burnout. Though usually regarded as the result of trying to give too much, burnout in my experience results from trying to give what I do not possess—the ultimate in giving too little! Burnout is a state of emptiness, to be sure, but it does not result from giving all I have; it merely reveals the nothingness from which I was trying to give in the first place.”
Remember, who we are is more important that what you do, because we do whatever we do out of who we are: our identity, character, values.
2. ONE MEANS A LIVING, THE OTHER MEANS A FORTUNE
Classic motivational speaker of blessed memory, Jim Rohn, poignantly put this in a way like nobody else has: “Learn to work harder on yourself than you do on your job. If you work hard on your job you can make a living, but if you work hard on yourself you’ll make a fortune.” This statement, I believe, is a variation of timely advice Jim himself received from his mentor J. Earl Schoaf. Jim had heard him give the reason for why the job only pays the bills but the latter ends in billions: work harder on yourself than you do on your job; your income is directly related to your philosophy, not the economy; and for things to change, you must change.
From a one-year college drop out living from pay check to pay check as a stock clerk at Sears, this advice catalyzed a five-year mentorship of Rohn by Shoaff, encouraging him to develop himself and pursue his dream of a better life such that by age thirty one, Rohn was a millionaire! It was a really sad day when this motivator of motivators like Anthony Robbins, Less Brown, Brian Tracy and Denis Waitley, passed away in December 2009.
Friend, work harder on yourself–from your paradigms through your attitudes to your skills. It’s the software that you carry and apply to a variety of endeavours, not only your job, that will unlock abundant wealth and well-being.
3. JOBS COME AND GO BUT YOU’LL STILL BE HERE
Sometimes people leave jobs; other times jobs leave people. In the kind of post-pandemic economies we have now, more jobs leave people than people leave jobs. Certain whole industries have been wiped out, for crying out loud! I’ve marvelled at how many pilots have been literally grounded and have had to find some other kind of livelihood. What if all you did was work hard on your job and never grew your other interests, talents and skills or even never networked beyond the ‘boys club’ in your profession?
When many years ago I decided to take the path of the risk of entrepreneurship rather than the ‘security’ of a regular paid job, some people who thought I was crazy later found out they had been crazy to think ‘owning a job’ was better than owning a business when in spite of their qualifications, loyalties and skills their jobs were cut. Former Microsoft COO, Kevin Turner, said it best: “The only job security we have is our individual commitment to personal development.” Your job today may not be there tomorrow–in fact your entire industry might not be there–but you will. Work harder on yourself than you do on your job forwhen tomorrow comes, your preparation will meet opportunity. That’s what they call success.
Do the following to ensure you are working hard on yourself for your personal growth and development: set aside a time for YOU, a ME time, everyday. Mine is 5-6am everyday during which I read my personal mission statement, review my goals, read for at least 15 minutes and express my thoughts and feelings in writing.
For all the coachees I mentioned at the beginning of this blog, each was working super hard at their jobs. It is my job to ensure that while they do that, they strive towards working even harder on themselves than they do on their jobs. There’s no great future for anyone without that.
The content of this blog was first published for patrons of Perbi Cubs Library Services. I feel compelled to largely reproduce it here (with tweaks) because of the alarming rate at which adults (including parents of these cubs) are feeling jaded by goal-setting. Perhaps like the greatest teacher who ever lived put it, our attitude should be like children in order to best learn.
“GOOOOOAL!!!” It is not uncommon to hear the whole city or town where you live roar “GOOOOOAL!!!” This is when the favourite local or national football team scores a goal. Sometimes the whole city is dead silent, like a cemetary, because people are anxiously watching the game at the stadium or on television. Some even combine listening to radio commentary with watching television pictures at home! There are barely cars on the road or people in the street. You would think it is a ghost town if you were a visitor passing through until all over a sudden you are jolted by the loud roar “GOOOOOAL!!!”
There will be no point of the game of football without goals. And that is why there are goal posts with a net to capture the ball. The way to get ahead in the game is not all the activities of passing the ball, dribbling, somersaulting or even striking the ball hard and strong but getting the ball into the opponent’s goal posts. The goal of football is to win by scoring goals. Otherwise, all the activity does not mean any accomplishment!
And it doesn’t matter if you are not a football fan. The principle is the same, whatever your favourite game or sport is. Is it basketball, tennis, or swimming? What is the point of the game or sport? How do you keep score? Is there any way to determine who won without keeping score?
LIFE IS LIKE FOOTBALL
It is hard to imagine a game without goals yet many people play the game of life without any goals. No matter how important games or sports are, they are not as important as life itself. So if even football has goals to win how much more should we set goals in life to win at the game of life! And using the notion that Covid-19 derailed much of our goal-setting in 2020 so setting goals is of no use anymore is as ridiculous as saying because a certain football match was rained off (or postponed because there was an earthquake) there should be no more football in future. You must’ve heard before that extreme cases make bad laws.
You may also have heard it before that “if you fail to plan, you plan to fail.” There is nobody I know who plans to fail in life but if they fail to plan, they are automatically planning to fail. You may be very busy in life or working very hard but remember, activity does not mean accomplishment. And without goals, you cannot measure accomplishment.
WHAT A GOAL IS AND HOW WE FAIL
A goal is an aim; an end. A goal is the result to which your activities or effort is directed because activity is not necessarily synonymous with productivity. In a game like football, the goal is physical and obvious. In life, one has to be more intentional about what goals are. Mentor Maxwell calls a certain principle the Law of the Rubber Band: “growth stops when you lose the tension between where you are and where you could be.” So we all need stretch goals! For goals to grow you,“a goal should scare you a little, and excite you a lot,” says Joe Vitale. It is quite the art trying to gauge the best tension because either extreme–too easy or too hard a goal–and we loose the tension in our life’s rubber band (so-to-speak). We’re either too lose and useless or too taught and snap–useless too. We hit nothing when we don’t get the tension right. The goal should stretch but not break us. More about this in my next blog.
The other thing I’ve learnt recently is the best chance of meeting a goal is to set it in line with your personality type (take the DISC personality assessment now if you haven’t). While the high I (sanguine) might be motivated by making a game of goal-setting and rewarding themselves to hit their goals if the high D (choleric) finds a goal whose accomplishments puts her “in charge” (they love control) she will breeze through hers!
IN WHICH AREAS SHOULD WE SET GOALS?
We should set goals in every area of our lives. If we do then we can have all-round success. The greatest leader who ever lived, Jesus Christ, lived a holistically successful life in part because as a little boy, “Jesus grew in wisdom and stature, and in favor with God and man” (Luke 2:52). So we too must set goals in:
-“wisdom” (mental goals)
-“stature” (physical goals)
-“favour” with God (spiritual goals)
-“favour” with man (social goals).
Mental (academic) goals: These are learning goals. A good example of a mental goal may be to pursue a Master’s in business this year .
Physical goals: These are health and wealth goals. A good example of a physical goal may be to eat a fruit everyday this year or to exercise 30 minutes a day at least thrice every week.
Spiritual goals: These have to do with your relationship with God. A good example of a spiritual goal may be to read your Bible and pray everyday.
Social goals: These are about relating to people. A good example could be to institute date nights with your spouse or check on your ageing parents each week.
GOALS MUST BE S.M.A.R.T.
Can you imagine if the goal posts in a game of football weren’t clear? Can you imagine if they could be anywhere on the park at anytime? Also can you imagine if you had no idea how much time you had in the game to score goals and win? Just when you think you have 30 minutes the whistle goes to your surprise within two minutes?
In the same way, the more detailed and sure the goals you set in life are, the better. For us to be able to hit our goals in life, these goals must be S.M.A.R.T. This means they goals should be:
–SPECIFIC: Don’t just set a physical goal like “I want to be healthy.” Be specific by saying, “I will eat fruits to be healthy.”
–MEASURABLE: How many fruits? A bunch of bananas or a dozen oranges? So to make the goal measurable say, “I will eat a bunch of bananas or two dozen oranges to be healthy.”
–ATTAINABLE: The goal should be something you can accomplish. It must be reasonable and realistic. Eating a whole bunch of bananas or two dozen oranges everyday isn’t reasonable. To make your goal attainable, say, for example, “I will eat one banana or one orange to be healthy.”
–RELEVANT: No one should set goals that do not add value to their lives. So ask yourself if this goal adds real value to your life. Is it relevant to be healthy by eating a banana or orange? Yes indeed! This one is a no brainer.
–TIME-BOUND: You must determine if this goal is daily, weekly, monthly, yearly, in five year’s time etc. So to complete making your physical goal Time-bound, you could say, “This year, I will eat one banana or one orange everyday to be healthy.”
LET’S GO LET’S GO!
So! Life is like football. In order to win, you’ve got to have clear goal posts and score goals! Set your goal posts now by setting S.M.A.R.T. goals for the year, quarter, month, week and even today. Score your goals and win in life. That’s the path to success. And yes, you are free to also roar “GOOOOOAL!!!” when you hit your goals too. “GOOOOOAL!!!” Life is like football. You’ve got to have goals to win it.
“The novel coronavirus is not just something for leaders to ”get through” for a few days or weeks. Instead, we need to treat Covid-19 as an economic and cultural blizzard, winter, and beginning of a “little ice age”—a once-in-a-lifetime change that is likely to affect our lives and organizations for years,” says Andy Crouch et al. I concur.
Just before Christmas 2020 my lawyer-banker friend and fellow John Maxwell Certified Trainer/Coach, Samuel Anim Esq., asked that I join him do an autopsy of the pandemic year 2020 live on Facebook/Youtube to draw leadership lessons. I was honoured and humbled. Honoured because it is a privilege to offer thought leadership and there is a myriad of leadership experts to choose from. I was humbled because not only do I not know all the lessons from Covid-19, I am still evaluating and learning from what I would perhaps call “the strangest year of my life.”
Nevertheless I managed to throw a few of my reflections together and gave it a funny title. Since around that time of the year there is the traditional Festival of Nine Lessons & Carols I thought of making this a Festival of Nine Lessons & Corona. Certainly there are more than nine leadership lessons from this Coronavirus pandemic year but here are some:
1. EMBRACE PARADOX
Perhaps no one and nothing captures the paradox of 2020 like Charles Dickens and his classic phrase, “It was the best of times, it was the worst of times” (from A Tale of Two Cities). This same 2020 year, over 1.67 million have died and 42.6 million have recovered. You may have lost someone to COVID-19 but you are alive. I’ve been stuck at home but I’ve had the longest unbroken quality bonding time with my family ever! We lost our family’s physical library services business but gained online business five times the physical capacity. Whole old industries, like aviation, have been decimated but whole new industries have emerged and are booming like Zoom. 2020 has been catastrophic yet catalytic.
Welcome to leadership. Embrace paradox. Think of the paradox of a servant leader, as a prime example of leadership paradox. True leadership is almost always straddling two seemingly opposing worlds, something Bob Fryling describes as “the leadership ellipse” because an ellipse “is defined by two distinctly different focal points that are of equal importance. One point is not inferior to the other, and both are needed if there is to be an ellipse.” I previously blogged about this in more detail here.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.” ― Charles Dickens, ‘A Tale of Two Cities’
If leadership has always been about managing the tension of tasks or people, money or mission, the present or the future, inner spiritual longings and the outward needs of the group we lead, being and doing, community and cause, truth-telling and putting the right spin on things, to live in the world without being of the world, to be faithful or fruitful etc. then all of these have been put on steroids in a para and post-Covid world.
I have said before and I repeat: “the degree to which one is able to be comfortable with and live, love and lead well in the tension of this and that, yin and yang, determines their ultimate leadership success or otherwise. From my little experience and research, the best leaders in the world are those who are not only able to get comfortable with being uncomfortable living in such tensions but mastered the art of dextrously handling both well.” The post-Covid world leaves us no choice. Embrace paradox or die.
2. MAINTAIN THE MISSION, MUTATE THE MEANS
You and yours don’t want to end up like the Choluteca Bridge in Honduras. It was initially built in 1930 and reconstructed in 1996 to withstand tough weather conditions, including hurricanes. Well, two years later, in 1998, the bridge did prove its mettle, withstanding the category five storm, Hurricane Mitch, that devastated Honduras. Buildings were destroyed and roads wiped out but the bridge survived in near perfect condition. The only problem was that there were no roads for it to connect to anymore (roads wiped out at both ends) and the strong winds of the hurricane had caused the river to carve out an entirely new path that no longer ran under the bridge!
Think about it: a bridge connecting to nowhere and no one; and over nothing! If a bridge is no longer a way or a means to a desired end, then what is it? Similarly, if your pre-Covid means are no longer effective post-Covid as ways to deliver your mission, then of what use are they?
You certainly don’t want to lose sight of your vision or your grip on your mission but when it comes to your strategies, your ways and means to accomplish your mission, you don’t ever want to be dogmatic about that. In matters of mission, be as solid as a rock; but regarding the means flow like a river.
THE OTHER SEVEN LESSONS
3. Global community is the real deal context of leadership
4. Capitalize on era of Business without Borders
5. Heed the Harm to our House (Earth)
6. Inequities, Inequalities, Integrity-lessness will be exposed with time
7. Reflective lifestyle is the must-have rhythm of leadership
8. Become and raise agile “VUCA Prime” Leaders (VUCA is an acronym for Volatile Uncertain Complex Ambiguous)
9. HOPE is the real vaccine.
For further details of each lesson, watch the full video here.
If there is any one of these nine Covid-19 life and leadership lessons you need to grow in for a more successful 2021 you’re in good company. Join me. Come to the growth table. Join the 15 Invaluable Laws of Growth January journey in the form of a mastermind group of just 15 high level executives. Register right now here. The way COVID-19 has fundamentally changed our world means we all need to radically change the way we do life and leadership too. And that requires new growth. Will you grow or die?
Earlier in the last quarter of the year I shared my faith-based Covid-19 reflections vis-a-vis Christian mission with pastors and church leaders here.
“Your journey to leadership is likely to take many unexpected turns. Life is full of challenging situations, including ethical dilemmas, midcourse career changes or burnout, seemingly intractable interpersonal challenges, marriage and family issues, failures, and loneliness. At times, you may feel you are losing your way or have gotten off course from your True North. Getting back on track alone is very difficult, perhaps even impossible” (Bill George). That’s why you need a coach.
If you’ve followed me on social media over the last few days you should’ve noticed a couple of posts about my excitement to train a group of Medical Superintendents in Ghana on Emotional Intelligence (EQ). Of course everybody needs (EQ) but one reason doctors in particular do is that they tend to think because they are smart and got into med school they would be successful in life and leadership. To our rude shock (and I say ‘our’ because I am a doctor myself), after a certain threshold, intelligence (IQ) doesn’t matter anymore, and what gives the winning edge to succeed is all EQ.
NO ONE CAN HELP THEMSELVES WITHOUT BEING HELPED
After an hour of training on what EQ is, five reasons why it’s key and how to acquire it, I left them with Boyatzis’s theory of self-directed learning. I first encountered this during my read of Primal Leadership, a book he co-authored with the chap who most popularized EQ from 1995 till date, Daniel Goleman. Boyatzis’s map (see below) begins with a hopeful “Who do I want to be?”, a picture of your ideal self. This existential question is at the very apex of Maslow’s hierarchy of needs (if you remember); it is a question of self-actualization. But the next question, which in my opinion really should be the first, is ‘Who am I?’, your real self.
Integrating those two questions reveals one’s strengths (where your ideal and real self overlap) and your gaps (where your ideal and real self differ). Your learning agenda or growth plan, therefore, basically involves building on your strengths while reducing your gaps. And so you begin: experimenting with new thoughts (head), feelings (heart) and behaviours (hands). Practicing your new behaviours actually results in building new neural pathways to success/mastery.
But here is the kicker: Central to all of these points, steps, and pathways is “DEVELOPING TRUSTING RELATIONSHIPS that help, support and encourage each step in the process.” Again, that’s where a professional coach comes in. Even in this so-called ‘self-directed’ learning, no man is an island and needs the vital trusted relationships to make their growth and goals happen.
Do you have someone that will tell you the truth and to whom you can tell the truth? Do you have the authentic relationships and customized resources to clarify your beliefs and values and understand vital personal and professional issues and receive honest feedback when you need it most?
A coach’s responsibility is to provide content, insight, tools, wisdom, framework, ideas, and feedback. YOUR responsibility is to move from awareness to action and accountability. Our coaching provides many structures for you to meet your individual and organizational goals.
For John Maxwell certified coaches like myself, whether it’s one-on-one executive coaching or one-on-few, we like to say that the objectives of coaching include, but are not limited to:
- Discovery of personal identity, emotional needs, purpose (vision & mission) and values
- Crafting of personal, professional and corporate Growth Plan
- Adding an objective and supportive third party to your leadership team
- Increasing accountability of your personal and professional goals
- Improving specific skills related to your role. Such as managerial skills, communication, conflict resolution, time management, productivity, and effectiveness
- Sharing best practices from other organizations that have done similar work
- Reviewing strategic business decisions related to operations, customer service, marketing, financials, and more
- Being a sounding board
- Preventing problems, thereby avoiding expensive, time consuming or embarrassing actions
- Supporting your growth past your limiting beliefs
- Conflict resolution
- Creating a team atmosphere
- Relationship development for success and significance.
COACHING OPTIONS (FOR C-LEVEL EXECUTIVES, OWNERS & GENERAL MANAGERS)
Coaching Categories: Depending on your goals and budget, at YAW PERBI we offer Green, Blue and Gold level coaching. Currently only Gold services are available, and they are limited.
Time & Place: All coaching programs require a minimum time investment of 6-12 months. Coaching is a marathon, rather than a sprint! Depending on whether Green, Blue or Gold level, the coaching package includes 2, 3 or 4 sessions a month lasting approximately 60-90 minutes. Sessions can be at your office, my place of business, or a mutually agreed upon location. In these days of COVID-19, online coaching is our mainstay via Zoom. Phone coaching is also an option but I prefer to see the individual to observe body language and such.
Special arrangements: Sometimes included in a gold package is two full days of shadowing, facilitation of a two meetings of your choice (up to 2 hours each), and unlimited phone calls and emails in between sessions. In addition, you or any of your employees will benefit from a 25% discount for any company training/workshops.
Other coaching services: Group Coaching, Sales Coaching, Couples Coaching, Business Partner Coaching, Youth Coaching, Relationship Coaching, Genogram Coaching and more (they include these but not limited to them).
Payment arrangements: These are to be made before services are provided, and as agreed upon via this website, mobile money, PayPal, cheques or bank transfers.
Miscellaneous: We will always be punctual. If you need to reschedule, 24 hours advance notice is required or one-half of the coaching session is lost. If for some reason I need to reschedule and do not do so with a 24-hour notice, you will be credited with an additional one-half coaching session, at no additional charge. Our coaching relationship is completely confidential. We will never share your identity or any information about you with any other person or organization without your expressed consent. In the unlikely event that there are concerns that need to be referred to another professional, I may be able to make that suggestion to you.
Completing our coaching relationship is a mutual decision. While my retention percentage is very high, there may come a time when you determine that it is time to complete our coaching relationship. If and when that time comes, I expect that the coachee will give me at least four weeks’ notice. That will give us time to summarize your growth/learning and strategize your next steps.
Our services are unconditionally guaranteed. If at any time you feel that you are not getting the support, honesty, coaching, or training that you expect, then you need to tell me.
If you are serious about growth, success and significance you need a coach. The proof of your commitment is your investment of quality time, best effort and substantial money. Even as a coach, I also have a paid coach. Everybody needs somebody to coach them. So! Make arrangements here and now for a 30-minute exploratory call to see if we would be a good match.
Your vision, mission and values constitute your DNA, personal and corporate. Here’s why and how.
Whether one-on-one executive coaching or one-on-few, an exercise that energizes me most is getting into personal/corporate vision, mission and values. Once, I was invited to be a keynote speaker at an organization whose founder and CEO I greatly admire and respect. After the plane ride and having rested up, I got to their premises and looked round their impressive corporate building (no mortgage; all already paid for). I couldn’t help noticing the huge murals that spelt out the organization’s vision and mission. They were literally bill boards all over the walls trying to spell out why they existed and what they sort to accomplish.
Then I began to be concerned as what had been stated as their vision looked like what should be the mission and the mission was… well, let’s just say I was concerned. How was I to bring this up to the ‘big man’ without offending him too much, especially knowing how vital vision, mission and values are in giving life and forming persons and organizations? Without a deep and urgent intervention regarding the writings on the wall, I was afraid the writing was on the wall.
SOME CORPORATE SCIENCE
Permit the doctor in me to explain some fundamentals about DNA. DNA is the material that carries all the information about how a living thing will look and function. Each piece of information is carried on a different section of the DNA. These sections are called genes. DNA is short for deoxyribonucleic acid. It is in every cell of every living thing, even your fingernails! DNA is tiny but consequential; scientists need to use very powerful microscopes to see them. DNA has a complex structure but basically looks like a ladder that is twisted into a spiral. Each piece of DNA has two long strands (like the sides of a ladder). The two strands are joined together by chemical bases that form the rungs of the ladder.
Person and organizations are living things also. Vision, mission and values are the stuff that carry all the information about how they will look and function, survive and thrive. Vision and mission are akin to the two helical strands of DNA and values are the pieces that hold both sides together like the rungs of a ladder. This is the biochemistry of corporations.
Do you know that what determines how you look (eg. colour and texture of your hair, colour of your eyes and skin), how your lungs work, your blood type etc. are all determined by DNA? There are about 3 billion pairs of the chemical bases on the strands that connect with the other strand. The order in which the bases are arranged is very important. It forms a code that tells cells to make certain kinds of proteins. The differences in these proteins is what makes different living things—such as a plant, a panther, and two different people—different. You and I are different as persons, so are Unilever and Microsoft, or F.C. Barcelona and Manchester United, based on DNAs. Arsenal’s DNA codes for redness and Chelsea’s for blueness.
When DNA works correctly, it helps keep the body functioning properly. DNA helps cells to make proteins, which the cells need to live. DNA also allows living things to reproduce. The genes in DNA pass along physical traits from parents to children. Sometimes there are mistakes in DNA. These mistakes are called mutations. They can cause diseases and other problems.
Here are two disturbing observations I’ve made regarding vision, mission and values. One is the peer pressure of having them because just because ‘everyone else does’ and it’s in vogue. This pressure to look good because you have a mission statement on your office wall has gone even to the extent that people even look at those of companies or persons they admire and just blindly copy them as their own! Imagine my body copying your body’s DNA! The other disturbing observation is that people have no idea which is which (particularly vision and mission) and have them all over the place! If you need personal or corporate coaching to get this right, please do! This is vital. Vision, mission and values are really the life-giving, life-forming and life-replicating essence of persons and organizations.
VISION & MISSION
Vision is literally what we want to SEE. It is about Being. Think of it as a noun. Mission is what we want to DO to see what we want to see. It is about Doing. Think of it as a verb.
So for example, my vision for this executive education company YAW PERBI is to see a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. Consequently, our mission is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.
Another family company that is into library services for children is known as Perbi Cubs. That company has a different DNA from YAW PERBI, though both entities bear the name Perbi and have some things in common. The DNA of Perbi Cubs is different because its vision, mission and values are different. The vision of Perbi Cubs is to see EVERY African family successful as a product of an enlightening culture of leisure reading. And what are they doing to see what they want to see a.k.a mission? To deliver an evidence-based, literacy-promoting endeavour to an engaged community of families hungry to know more so they can be more, do better and succeed.
Yet another family business, Trenor Coats & Gowns Ltd., has had a vision since its founding in 2009 to be a leader in the textiles care industry in West Africa. The mission is to provide customers with world-class textile care services driven by state-of-the-art facilities, trained and dedicated employees, and superior customer services.
By now you’ve had enough to chew on regarding the double DNA helix of vision and mission. I’ll save the rungs of the DNA, values, for a later blog.
AT THE END OF THE DAY
Individuals and organizations ought to make the time to clearly hone out their clear vision, passionate mission and compelling values. This is a fundamental function of leadership. The help of a coach or consultant is highly recommended. It must be done right. I strongly advise individuals to make sure that their personal DNA aligns with the corporate DNA of whatever organization they work for/with (or seek to work for/with). DNA is life. No DNA, no life; bad DNA, bad life–be it personal or corporate. Choose life!
Like leadership, there are umpteen definitions of culture. My favourite is the simplest. Culture, whether ethnic or corporate, is simply the way things are done here. How things are seen to be done at YAW PERBI is determined, like Apple or Android, by our unseen Operating System (OS). That OS or worldview feeds our beliefs, informs our values, which in turn determine our behaviour.
As we carry out our vision and mission, here are our 7 YP values and what they mean:
1. People. We value people: People come first; not stuff. People are the only creation that bear the imago Dei (image of God). That should mean something; everything.
a. We are aware that without people we are nothing.
b. We value relationships and foster community.
c. We grow people, clarifying their identity, giving them purpose, unearthing gifts, nourishing persons to flourish.
d. We pride in, promote and protect family.
e. We offer high care to our clientele, with a great deal of empathy.
f. Our exceptional client experience leaves them feeling wonderfully valued.
2. Growth. We value growth: We grow or die. There’s no middle way.
a. We invest in ourselves and invest in others’ growth; continually.
b. We are sworn to lifelong learning in a diverse community till we die.
c. We strive to be knowledgeable and enlightened in order to succeed.
d. We expect pain to be associated with grown and have made peace with the fact.
3. Particularity. We value particularity: One size doesn’t fit all. Each client is different and has a unique life story and makeup.
a. We see and treat each person reverently, as wonderfully made.
b. We invest in getting to know our clients’ life stories, identity, purpose, and SHAPE.
c. We honour the above (a & b) by customizing our offerings.
d. We provide tools to discover and affirm uniqueness of each client and match them to the appropriate relationships and resources.
e. We pride in and promote the prestige of the executive class.
4. Excellence. We value excellence: We go above and beyond.
a. We exceed expectations as a habit.
b. We work hard and play hard.
c. We take our word and commitments seriously.
d. We do not compromise on quality–it is a virtue.
e. We do anything that is worth doing, well.
5. Success. We value success: We are passionate about all-round prosperity.
a. We are committed to the progressive realization of worthy goals and ideals; our clients’ goals are ours.
b. We inspire and motivate ourselves and our clientele to see and seize their dreams.
c. We long for holistic success.
d. We are victory connoisseurs.
6. Authenticity. We value authenticity: No fake folks or fake news, no fake products or services.
a. We lead, coach, author, speak and train with integrity.
b. We are truthful about ourselves and our offerings.
c. We can be trusted.
d. Our ways and means are proven to produce desired results. What we promote works.
e. We are in public who we are in private.
f. We are holistic in thinking and living, in our being and doing.
g. We strive to live and lead such that those who know us and love us the best (family and friends) respect us the most.
7. Significance. We value significance: We live to ‘make a dent in the universe’.
a. We look outward, beyond ourselves.
b. We work towards things that benefit communities, nations and generations.
c. We are inspired by the thought that our best works will outlive us.
d. We bear in mind that only what is done for God’s glory by God’s grace will last.
WHAT’S COOKING & HOW WE’RE SERVING
So now, you don’t only know our menu–the vision and mission–you also know the manner in which we plan to dish it all out. I’m serving up. Take a seat.
So! This is a sequel to my previous I’m Coming Out blog. In that, I copiously explained how, “Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people.” D.L. Moody once said, “It is better to train 10 men than do the work of 10 men. But it is harder.” He was right.
I am serious enough about this new direction that I’m stepping down as President of ISMCanada with effect from June 2021, Deo volente. When I agreed to this role in March 2013, and officially began in May of that year, my initial arrangement with the Board was a 3-5 year tenure. It’s been almost eight years now! I’ve done double duty. Among other things, I’m happy to have worked with an overhauled senior leadership team to steer the organization to become a Certified Best Christian Workplace, a flourishing organization.
In coming out and stepping down, I’m happy to catalyse, consult for and coach CEOs and other C-level executives in both the marketplace and ministry, as well as continue my speaking/training career which has taken me to some 45 countries of the world. As we launch the YAW PERBI brand, I would like to share our vision, mission, values, unique selling disposition and offerings with you.
At YAW PERBI, we want to see a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.
Our mission, therefore, is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.
As we go about our vision and mission, our corporate behaviour will be based on the following seven things that are very important to us. We value:
In another blog I go into the fine details of what each value means and how they play out at our company.
UNIQUE SELLING PROPOSITION
We know there are a myriad leadership development and executive coaching companies out there. Our bold value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond).
What exactly are we offering in terms of products and services? We like to say we LIFECAST, an acronym for providing Leadership, Integrity, Family and Entrepreneurship Coaching Authoring Speaking and Training. LIFE is our content focus and CAST comprises the vehicles for delivering the LIFE. By the way, apart from the ‘C’ standing mainly for executive Coaching, it also often involves Catalyzing and Consulting. Authoring encompasses soft and hard products from (e-)books to courses.
The YAW PERBI brand communicates prestige and authenticity, success and significance.
CONCLUSION | CLARITY, NOT CERTAINTY
Even in clearly laying out our vision, mission, values, unique selling proposition and offerings at YAW PERBI, this is not only introducing you to my new brand but inherently providing a lesson for executives, many of whom haven’t clearly laid these things out for the corporations, charities and churches they lead. Even in an uncertain year like 2020, as John Maxwell my mentor says, “Individuals can live without certainty from a leader, but not without clarity. …Your people do not need certainty on every issue; but they do need clarity on every issue.”
I’m out. I’m stepping down. I’ve told you why, when and how. Not everything is certain; but am I clear?
I think I know what you’re thinking. I can bet someone’s humming Diana Ross’ 1980 scintillating song I’m coming out by now. It’s quite the hit. I love it. I’m not naive that it means different things to different people, especially the LGTBQ community. I am coming out alright but not that way. Let me tell you how.
RECEIVING A GIFT IN THE DARK
Imagine miners 6,500 feet (2km) underground more concerned about the dreariness of being in the belly of the earth than the prospects of oodles of gold ores or uranium deposits waiting to be excavated. There are treasures of darkness, riches stored in difficult places and tough times. Often we are preoccupied with the darkness or difficulty and fail to mine the gold therein.
Like many of you, the global pandemic has kept me grounded, literally. This is the longest I’ve stayed at home, ever!, for as long as I can remember. The lockdown months coincided with a four-month sabbatical from my presidency at ISMCanada, driving me underground. Among other things, I stayed away from FaceBook, Twitter and LinkedIn for almost the entire four-month period. Between the pause of a pandemic and the slowness of a sabbatical, in a mysterious way, I found myself again. I have had such quality family time with my wife of 14 years and six adorable children. There’ve been some good catching up times with my wider family, especially my dad (over Zoom). Friendships I lost 25 years ago have been restored, especially my fellow World Vision Youth Ambassadors from over 50 nations of the world. Companies I founded and neglected, like Mutual Medics, are being revived; my books that have been in demand yet out of print for years are being revised and republished… wow, this year of death has also been the year of resurrection.
Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people. Of course, I’ve always mentored leaders along the way but I’m putting this on steroids now as well as a laser focus on the C-suite. For in the immortalized words of 19th/20th century YMCA leader and Nobel Peace Prize laureate John R. Mott, “He who does the work is not so profitably employed as he who multiplies the doers.”
OFFERING A GIFT OF LIGHT
I have been blessed with a lot of leadership treasures I can offer to multiple C-level doers to exponentially build great organizations and societies, even nations. After nearly eight years as President & CEO of a Canadian organization with staff from coast to coast in the second largest country on earth (and in Australia), there surely must be something I can offer someone somewhere. When I think of the fact that at 30 years old I was already the Medical Head of a United Nations Level II Hospital in Cote d’Ivoire I wonder if there isn’t a Chief Medical Officer somewhere who could use my experience. They say ‘experience is the best teacher” but my dear father likes to add a caveat: “But the fees are high.” I can think of some CEOs who could use the benefit of my mistakes. Indeed, I would rather pay a few thousand dollars in coaching fees in exchange for a senior leaders’ experience than pay the price of a painful life lesson myself, some of which one may never quite recover fully from.
I remember a young African-Canadian who wanted to get back home to the Motherland to make impact. I am glad I was able to connect her to my large network of movers and shakers on the continent as a Fellow of the Africa Leadership Initiative (ALI). Needless to say, a Fellow gave her a soft landing and she began to make a dent in Africa’s largest economy. By extension, as a Fellow of the Aspen Global Leadership Network there’s literally no place the sun shines that I don’t know somebody or at least someone who knows somebody you might need. My role as a Lausanne Movement catalyst also gives me quite the reach on all six continents.
Even though I’ve been a speaker since my teenage years and been teaching leadership, especially John C. Maxwell’s content, since the early 2,000s (while still in medical school), in 2013 I took the time, trouble and some ten thousand dollars to become an official Certified John Maxwell Team coach, speaker and trainer. My love for leadership won’t leave me alone so I continued with a Masters in Global Leadership at Fuller. It wasn’t until later on that I realized the ‘happy coincidence’ that Fuller was my mentor John’s alma mater. Actually it’s funny how I found out. Dr. Villacorta, one of my professors (originally from Peru) invited me to play soccer with him on one chilly Saturday morning in Colorado Springs. In our casual conversation after the game, en route to the parking lot, that’s when that came up. Needless to day, I was very pleased that my steps had been ordered to Fuller! But I digress.
THE BLACK CARD
Yes I love to coach and train in all sorts of leadership genres but as a serial entrepreneur myself in multiple industries from real estate investment to education, business leaders are very welcome to learn from my few successes and many mistakes! As a Black man, the last four years have been particularly painful, fighting racial bias and injustice in Canada in court and witnessing the horror of systemic racism south of the border (in the USA). Hearing the U.S. president calling the nation of my birth a “shithole country” didn’t help the situation; it just added more gasoline to the flames.
I see how many Blacks cannot breathe (tribute to #GeorgeFloyd) and the impediments in the way of even Black executives in multinational companies. I desire to offer them leverage from my experiences. Having founded The HuD Group in Ghana at the age of 25 and grown it into a world class faith-based personal development and leadership training organization with operations in over 20 countries on six continents as its Global CEO, I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.
Speaking of executive coaching in multiethnic and intercultural leadership, which is our current global leadership reality, need I say that I am the first and only Black president of ISMCanada and for four years led the English congregation of the Montreal Chinese Alliance Church?
FLESHING IT OUT
So a couple of weeks ago I came out of sabbatical with bang! I am systematically unveiling a new YAW PERBI brand as an Executive Education business that is into leadership development, management training and executive coaching. This coaching, authoring, speaking and training business under the name, YAW PERBI, specializes in everything ‘LIFE’ for C-level executives. LIFE is an acronym for Leadership, Integrity, Family and Entrepreneurship. All of this is interwoven with inspiration and with undercurrents of faith. While there will be physical and electronic products like books and online courses for purchase, this business will mainly be executive services.
In my next blog, I share the vision, mission, values, unique selling proposition and offerings of the new YAW PERBI brand. Did I say “I’m coming out?” Nay, I’M OUT!
Exactly a week ago, I finished two days of consulting for a flourishing company in Accra that was making two new hires. It wasn’t the first time I was coaching them through the hiring process and chairing the interview panel but this time there was an HR consultant who was excellent in putting everything together, literally setting the table for us all. Meticulous chap who knows his stuff! Because of a five-hour time difference between Montreal (where I’m currently based) and Accra, the 9.30am interview start on Zoom meant 4.30am for me. Well, whatever!
Everyone interviewed was a young, hope-filled university graduate, some as freshly minted as last year. I could tell the hope in their hearts and could see the fire in their eyes to ‘make it,’ here first and in the rest of life, of course! And in fact, they weren’t asking for too much. As usual, not everyone made it. Out of eight interviewees (and this was after whittling down several applications and getting the short-listed ones to fill out pre-interview questionnaires) we had room for just two.
Now here’s the kicker: the HR consultant’s drafted letter to this group who couldn’t be hired went like this:
Dear Candidate, many thanks for your patience and continuous interest in the role of __________ at __________. After thorough consideration, we are sorry to inform you that you were not successful. We take this opportunity to wish you well in all your future endeavours.
No. I couldn’t let that pass–precisely because of that phrase have made bold above for emphasis. Words matter. So I asked him, politely, if we could put “you were not successful” in a different way, in a more positive manner? Eg. “Another candidate was preferred?” And that is what we did.
Even the CEO was touched by this. She responded, “Thanks so much for the feed back Dr Perbi. True. We are working with real people’s emotions and lives.” She then went on to recount something I had done in a previous search for a C-level executive for the same company. She wrote, “ I remember the special messages you sent to each one of the candidates who did not make it, accompanied by a summary of their performance [so they could improve, work on themselves] and a prayer for them during the previous selection process. I was touched and l believe most of them appreciated the gesture.” Indeed they had felt so valued and encouraged, some wrote back to say thank you! It almost didn’t matter that they had not been picked for the role. With that buoyancy, I bet they went on to be and do great things elsewhere.
From time immemorial leaders have misjudged the capabilities and potentials of others; sometimes in an outrightly comical fashion (only on hindsight, of course!) When in 1898 Albert Einstein applied for admittance to the Munich Technical Institute he was rejected because (read this slowly) he would “never amount to much.” Consequently, instead of going to school he went to find work at the Swiss Patent Office where he was employed as an inspector and with his extra time, refined his theory of relativity. As they say, the rest is history.
Ask yourself: how would I act differently if I knew for sure this was an Einstein sitting in front of me? People are not just human ‘resources’, like cogs in a wheel. They are human beings. They have emotions, identity and purpose. Each bears the imago Dei (the image of God) and in the phraseology of Büber, must be treated as a ‘Thou’; not an ‘It.’ If for nothing at all, in respect for their Creator and in honour of their boldness to apply, to step into the ring, to do something with their lives. You certainly don’t want to meet them somewhere else in life and be ashamed of what you thought of them, how you spoke to them or handled them. They might even be in a position to hire or fire you someday. You may very well be disrespecting Einstein.