Personal and Corporate DNA: Vision, Mission and Values

Your vision, mission and values constitute your DNA, personal and corporate. Here’s why and how.

Vision, mission and values are really the life-giving and life-forming essence of persons and organizations

Whether one-on-one executive coaching or one-on-few, an exercise that energizes me most is getting into personal/corporate vision, mission and values. Once, I was invited to be a keynote speaker at an organization whose founder and CEO I greatly admire and respect. After the plane ride and having rested up, I got to their premises and looked round their impressive corporate building (no mortgage; all already paid for). I couldn’t help noticing the huge murals that spelt out the organization’s vision and mission. They were literally bill boards all over the walls trying to spell out why they existed and what they sort to accomplish.

Then I began to be concerned as what had been stated as their vision looked like what should be the mission and the mission was… well, let’s just say I was concerned. How was I to bring this up to the ‘big man’ without offending him too much, especially knowing how vital vision, mission and values are in giving life and forming persons and organizations? Without a deep and urgent intervention regarding the writings on the wall, I was afraid the writing was on the wall.

SOME CORPORATE SCIENCE

Permit the doctor in me to explain some fundamentals about DNA. DNA is the material that carries all the information about how a living thing will look and function. Each piece of information is carried on a different section of the DNA. These sections are called genes. DNA is short for deoxyribonucleic acid. It is in every cell of every living thing, even your fingernails! DNA is tiny but consequential; scientists need to use very powerful microscopes to see them. DNA has a complex structure but basically looks like a ladder that is twisted into a spiral. Each piece of DNA has two long strands (like the sides of a ladder). The two strands are joined together by chemical bases that form the rungs of the ladder.

Person and organizations are living things also. Vision, mission and values are the stuff that carry all the information about how they will look and function, survive and thrive. Vision and mission are akin to the two helical strands of DNA and values are the pieces that hold both sides together like the rungs of a ladder. This is the biochemistry of corporations.

Do you know that what determines how you look (eg. colour and texture of your hair, colour of your eyes and skin), how your lungs work, your blood type etc. are all determined by DNA? There are about 3 billion pairs of the chemical bases on the strands that connect with the other strand. The order in which the bases are arranged is very important. It forms a code that tells cells to make certain kinds of proteins. The differences in these proteins is what makes different living things—such as a plant, a panther, and two different people—different. You and I are different as persons, so are Unilever and Microsoft, or F.C. Barcelona and Manchester United, based on DNAs. Arsenal’s DNA codes for redness and Chelsea’s for blueness.

When DNA works correctly, it helps keep the body functioning properly. DNA helps cells to make proteins, which the cells need to live. DNA also allows living things to reproduce. The genes in DNA pass along physical traits from parents to children. Sometimes there are mistakes in DNA. These mistakes are called mutations. They can cause diseases and other problems.

INTERVENTION

Here are two disturbing observations I’ve made regarding vision, mission and values. One is the peer pressure of having them because just because  ‘everyone else does’ and it’s in vogue. This pressure to look good because you have a mission statement on your office wall has gone even to the extent that people even look at those of companies or persons they admire and just blindly copy them as their own! Imagine my body copying your body’s DNA! The other disturbing observation is that people have no idea which is which (particularly vision and mission) and have them all over the place! If you need personal or corporate coaching to get this right, please do! This is vital. Vision, mission and values are really the life-giving, life-forming and life-replicating essence of persons and organizations.

VISION & MISSION

Vision is literally what we want to SEE. It is about Being. Think of it as a noun. Mission is what we want to DO to see what we want to see. It is about Doing. Think of it as a verb.

So for example, my vision for this executive education company YAW PERBI is to see a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. Consequently, our mission is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.

Another family company that is into library services for children is known as Perbi Cubs. That company has a different DNA from YAW PERBI, though both entities bear the name Perbi and have some things in common. The DNA of Perbi Cubs is different because its vision, mission and values are different. The vision of Perbi Cubs is to see EVERY African family successful as a product of an enlightening culture of leisure reading. And what are they doing to see what they want to see a.k.a mission? To deliver an evidence-based, literacy-promoting endeavour to an engaged community of families hungry to know more so they can be more, do better and succeed. 

Yet another family business, Trenor Coats & Gowns Ltd., has had a vision since its founding in 2009 to be a leader in the textiles care industry in West Africa. The mission is to provide customers with world-class textile care services driven by state-of-the-art facilities, trained and dedicated employees, and superior customer services.

By now you’ve had enough to chew on regarding the double DNA helix of vision and mission. I’ll save the rungs of the DNA, values, for a later blog.

AT THE END OF THE DAY

Individuals and organizations ought to make the time to clearly hone out their clear vision, passionate mission and compelling values. This is a fundamental function of leadership. The help of a coach or consultant is highly recommended. It must be done right. I strongly advise individuals to make sure that their personal DNA aligns with the corporate DNA of whatever organization they work for/with (or seek to work for/with). DNA is life. No DNA, no life; bad DNA, bad life–be it personal or corporate. Choose life!

I’m Serving Up: Here’s How.

The YAW PERBI brand communicates prestige and class. Here’s why.

Like leadership, there are umpteen definitions of culture. My favourite is the simplest. Culture, whether ethnic or corporate, is simply the way things are done here. How things are seen to be done at YAW PERBI is determined, like Apple or Android, by our unseen Operating System (OS). That OS or worldview feeds our beliefs, informs our values, which in turn determine our behaviour.

As we carry out our vision and mission, here are our 7 YP values and what they mean:

1. People. We value people: People come first; not stuff. People are the only creation that bear the imago Dei (image of God). That should mean something; everything.

a. We are aware that without people we are nothing.

b. We value relationships and foster community.

c. We grow people, clarifying their identity, giving them purpose, unearthing gifts, nourishing persons to flourish.

d. We pride in, promote and protect family.

e. We offer high care to our clientele, with a great deal of empathy.

f. Our exceptional client experience leaves them feeling wonderfully valued.

2. Growth. We value growth: We grow or die. There’s no middle way.

a. We invest in ourselves and invest in others’ growth; continually.

b. We are sworn to lifelong learning in a diverse community till we die.

c. We strive to be knowledgeable and enlightened in order to succeed.

d. We expect pain to be associated with grown and have made peace with the fact.

3. Particularity. We value particularity: One size doesn’t fit all. Each client is different and has a unique life story and makeup. 

a. We see and treat each person reverently, as wonderfully made.

b. We invest in getting to know our clients’ life stories, identity, purpose, and SHAPE.

c. We honour the above (a & b) by customizing our offerings.

d. We provide tools to discover and affirm uniqueness of each client and match them to the appropriate relationships and resources.

e. We pride in and promote the prestige of the executive class.

4. Excellence. We value excellence: We go above and beyond. 

a. We exceed expectations as a habit.

b. We work hard and play hard.

c. We take our word and commitments seriously.

d. We do not compromise on quality–it is a virtue.

e. We do anything that is worth doing, well.

5. Success. We value success: We are passionate about all-round prosperity. 

a. We are committed to the progressive realization of worthy goals and ideals; our clients’ goals are ours.

b. We inspire and motivate ourselves and our clientele to see and seize their dreams.

c. We long for holistic success.

d. We are victory connoisseurs.

6. Authenticity. We value authenticity: No fake folks or fake news, no fake products or services. 

a. We lead, coach, author, speak and train with integrity.

b. We are truthful about ourselves and our offerings.

c. We can be trusted.

d. Our ways and means are proven to produce desired results. What we promote works.

e. We are in public who we are in private.

f. We are holistic in thinking and living, in our being and doing.

g. We strive to live and lead such that those who know us and love us the best (family and friends) respect us the most.

7. Significance. We value significance: We live to ‘make a dent in the universe’. 

a. We look outward, beyond ourselves.

b. We work towards things that benefit communities, nations and generations.

c. We are inspired by the thought that our best works will outlive us.

d. We bear in mind that only what is done for God’s glory by God’s grace will last.

WHAT’S COOKING & HOW WE’RE SERVING

So now, you don’t only know our menu–the vision and mission–you also know the manner in which we plan to dish it all out. I’m serving up. Take a seat.

In a sense there is no particular order to these values but in another sense there is. Especially it all begins with valuing people primarily.

I’m Stepping Down

My brand is all about authentic leadership; leading well and helping others do so too. That’s my raison d’être.

So! This is a sequel to my previous I’m Coming Out blog. In that, I copiously explained how, “Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people.” D.L. Moody once said, “It is better to train 10 men than do the work of 10 men. But it is harder.” He was right.

I am serious enough about this new direction that I’m stepping down as President of ISMCanada with effect from June 2021, Deo volente. When I agreed to this role in March 2013, and officially began in May of that year, my initial arrangement with the Board was a 3-5 year tenure. It’s been almost eight years now! I’ve done double duty. Among other things, I’m happy to have worked with an overhauled senior leadership team to steer the organization to become a Certified Best Christian Workplace, a flourishing organization.

In coming out and stepping down, I’m happy to catalyse, consult for and coach CEOs and other C-level executives in both the marketplace and ministry, as well as continue my speaking/training career which has taken me to some 45 countries of the world. As we launch the YAW PERBI brand, I would like to share our vision, mission, values, unique selling disposition and offerings with you.

VISION

At YAW PERBI, we want to see a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

This is what we want to SEE at YAW PERBI. This is WHY we do what we do.

MISSION

Our mission, therefore, is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.

YP VALUES

As we go about our vision and mission, our corporate behaviour will be based on the following seven things that are very important to us. We value:

• People
• Authenticity
• Particularity
• Excellence
• Growth
• Success
• Significance

In another blog I go into the fine details of what each value means and how they play out at our company.

UNIQUE SELLING PROPOSITION

We know there are a myriad leadership development and executive coaching companies out there. Our bold value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond).

OFFERINGS

What exactly are we offering in terms of products and services? We like to say we LIFECAST, an acronym for providing Leadership, Integrity, Family and Entrepreneurship Coaching Authoring Speaking and Training. LIFE is our content focus and CAST comprises the vehicles for delivering the LIFE. By the way, apart from the ‘C’ standing mainly for executive Coaching, it also often involves Catalyzing and Consulting. Authoring encompasses soft and hard products from (e-)books to courses.

The YAW PERBI brand communicates prestige and authenticity, success and significance.

CONCLUSION | CLARITY, NOT CERTAINTY

Even in clearly laying out our vision, mission, values, unique selling proposition and offerings at YAW PERBI, this is not only introducing you to my new brand but inherently providing a lesson for executives, many of whom haven’t clearly laid these things out for the corporations, charities and churches they lead. Even in an uncertain year like 2020, as John Maxwell my mentor says, “Individuals can live without certainty from a leader, but not without clarity. …Your people do not need certainty on every issue; but they do need clarity on every issue.”

I’m out. I’m stepping down. I’ve told you why, when and how. Not everything is certain; but am I clear?

I’m Coming Out

Unveiling the new me

I think I know what you’re thinking. I can bet someone’s humming Diana Ross’ 1980 scintillating song I’m coming out by now. It’s quite the hit. I love it. I’m not naive that it means different things to different people, especially the LGTBQ community. I am coming out alright but not that way. Let me tell you how.

RECEIVING A GIFT IN THE DARK

Imagine miners 6,500 feet (2km) underground more concerned about the dreariness of being in the belly of the earth than the prospects of oodles of gold ores or uranium deposits waiting to be excavated. There are treasures of darkness, riches stored in difficult places and tough times. Often we are preoccupied with the darkness or difficulty and fail to mine the gold therein.

Like many of you, the global pandemic has kept me grounded, literally. This is the longest I’ve stayed at home, ever!, for as long as I can remember. The lockdown months coincided with a four-month sabbatical from my presidency at ISMCanada, driving me underground. Among other things, I stayed away from FaceBook, Twitter and LinkedIn for almost the entire four-month period. Between the pause of a pandemic and the slowness of a sabbatical, in a mysterious way, I found myself again. I have had such quality family time with my wife of 14 years and six adorable children. There’ve been some good catching up times with my wider family, especially my dad (over Zoom). Friendships I lost 25 years ago have been restored, especially my fellow World Vision Youth Ambassadors from over 50 nations of the world. Companies I founded and neglected, like Mutual Medics, are being revived; my books that have been in demand yet out of print for years are being revised and republished… wow, this year of death has also been the year of resurrection.

Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people. Of course, I’ve always mentored leaders along the way but I’m putting this on steroids now as well as a laser focus on the C-suite. For in the immortalized words of 19th/20th century YMCA leader and Nobel Peace Prize laureate John R. Mott, “He who does the work is not so profitably employed as he who multiplies the doers.” 

OFFERING A GIFT OF LIGHT

I have been blessed with a lot of leadership treasures I can offer to multiple C-level doers to exponentially build great organizations and societies, even nations. After nearly eight years as President & CEO of a Canadian organization with staff from coast to coast in the second largest country on earth (and in Australia), there surely must be something I can offer someone somewhere. When I think of the fact that at 30 years old I was already the Medical Head of a United Nations Level II Hospital in Cote d’Ivoire I wonder if there isn’t a Chief Medical Officer somewhere who could use my experience. They say ‘experience is the best teacher” but my dear father likes to add a caveat: “But the fees are high.” I can think of some CEOs who could use the benefit of my mistakes. Indeed, I would rather pay a few thousand dollars in coaching fees in exchange for a senior leaders’ experience than pay the price of a painful life lesson myself, some of which one may never quite recover fully from.

I remember a young African-Canadian who wanted to get back home to the Motherland to make impact. I am glad I was able to connect her to my large network of movers and shakers on the continent as a Fellow of the Africa Leadership Initiative (ALI). Needless to say, a Fellow gave her a soft landing and she began to make a dent in Africa’s largest economy. By extension, as a Fellow of the Aspen Global Leadership Network there’s literally no place the sun shines that I don’t know somebody or at least someone who knows somebody you might need. My role as a Lausanne Movement catalyst also gives me quite the reach on all six continents.

Even though I’ve been a speaker since my teenage years and been teaching leadership, especially John C. Maxwell’s content, since the early 2,000s (while still in medical school), in 2013 I took the time, trouble and some ten thousand dollars to become an official Certified John Maxwell Team coach, speaker and trainer. My love for leadership won’t leave me alone so I continued with a Masters in Global Leadership at Fuller. It wasn’t until later on that I realized the ‘happy coincidence’ that Fuller was my mentor John’s alma mater. Actually it’s funny how I found out. Dr. Villacorta, one of my professors (originally from Peru) invited me to play soccer with him on one chilly Saturday morning in Colorado Springs. In our casual conversation after the game, en route to the parking lot, that’s when that came up. Needless to day, I was very pleased that my steps had been ordered to Fuller! But I digress.

THE BLACK CARD

Yes I love to coach and train in all sorts of leadership genres but as a serial entrepreneur myself in multiple industries from real estate investment to education, business leaders are very welcome to learn from my few successes and many mistakes! As a Black man, the last four years have been particularly painful, fighting racial bias and injustice in Canada in court and witnessing the horror of systemic racism south of the border (in the USA). Hearing the U.S. president calling the nation of my birth a “shithole country” didn’t help the situation; it just added more gasoline to the flames.

I see how many Blacks cannot breathe (tribute to #GeorgeFloyd) and the impediments in the way of even Black executives in multinational companies. I desire to offer them leverage from my experiences. Having founded The HuD Group in Ghana at the age of 25 and grown it into a world class faith-based personal development and leadership training organization with operations in over 20 countries on six continents as its Global CEO, I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.

Unveiling the new YAW PERBI brand for C-level executives, especially of African descent

Speaking of executive coaching in multiethnic and intercultural leadership, which is our current global leadership reality, need I say that I am the first and only Black president of ISMCanada and for four years led the English congregation of the Montreal Chinese Alliance Church?

FLESHING IT OUT

So a couple of weeks ago I came out of sabbatical with bang! I am systematically unveiling a new YAW PERBI brand as an Executive Education business that is into leadership development, management training and executive coaching. This coaching, authoring, speaking and training business under the name, YAW PERBI, specializes in everything ‘LIFE’ for C-level executives. LIFE is an acronym for Leadership, Integrity, Family and Entrepreneurship. All of this is interwoven with inspiration and with undercurrents of faith. While there will be physical and electronic products like books and online courses for purchase, this business will mainly be executive services.

In my next blog, I share the vision, mission, values, unique selling proposition and offerings of the new YAW PERBI brand. Did I say “I’m coming out?” Nay, I’M OUT!

How to Eat an Elephant

Lions in Training (LIT) track is teaching cubs how to eat an elephant

“The world has entered an era of the most profound and challenging change in human history. Most of our children are not prepared, and we know it. Parents around the world see the change and know that the traditional three R’s–reading, writing, and arithmetic–are necessary; but not enough. Their children need to become far more responsible, creative, and tolerant of differences. They need to increase their ability to think for themselves, take initiative, get along with others, and solve problems. Business leaders are not finding people whose skills and character match the demands of today’s global economy, including strong communication, teamwork, analytical, technology, and organizational skills. They need young people who are self-motivated, creative, and have a strong work ethic. How will we bridge this ever-widening gap?” (Leader in Me blurb)

In my previous blog, I highlighted the current global leadership crisis epitomized by the likes of U.S. president Donald Trump. Yet even over a decade ago, leadership gurus like Stephen R. Covey (of The 7 Habits of Highly Effective People fame) uttered the above words, speaking of an era of challenge our children are unprepared for. The present leadership crisis has been brewing for a long time. If we do nothing about it, we’ll be setting our world back generations, and for generations to come. So how in the world are we going about it, growing leaders from childhood? I’m glad you asked.

THE ROLE OF LIT

Perbi Cubs Library Service through their book collection, activities and Lions Inspire Cubs programs inspire and empower children to be ready for leadership and impact. The Lions Inspire Cubs program has featured Lions (Leaders making impact in society) like Dr. Ahitey Trebi-Ollenu, a Robotics engineer at NASA.

The first of seven ‘Lions Inpire Cubs’ held by Perbi Cubs editions so far

The final element of this attempt at raising young, holistic leaders is the newly-launched Lions in Training (LIT) track which results in medallion awards for Cubs. As a firm, YAW PERBI is working with Perbi Cubs  from the  grassroots with children at home and in school. We consult for Perbi Cubs, providing the theoretical basis and praxiological framework, breaking down high level leadership concepts into small bits to deliver leadership development to 7-14 year-olds. After all as huge as it is, even an elephant can be eat. But how do you eat an elephant? Bit by bit.

ROLE OF PARENTS IN LIT 

I have often said that, “Charity begins at home, so does leadership.” Parents are not only the primary caregivers of children but their primary leadership coaches as well. Of a truth, “the hand that rocks the cradle rules the world.” So together with parents, every quarter we focus on three core areas that when gotten right will have a significant change/impact in the lives and leadership of these Cubs. Every Thursday, parents receive an email to evaluate how the child did that week as leader. These three core areas of evaluation focus on various everyday practical actions and inactions of the Cubs at home and in school.

LEADERSHIP BADGE

So after digesting tonnes of leadership articles and books and studying global leadership even at the graduate level, I have come to the conclusion that although there are over 360 documented definitions of leadership, leadership is basically responsibility, service and influence. The easiest way for a child to understand a ‘big word’ like responsiblity is response-ability.

This diagram (above) may seem simple but it is one of those things referred to as simplicity at the far end of complexity. It looks deceptively simple but has come through after a lot of complex thinking processes.

ON YOUR MARKS…

So for this quarter, this is how the children are being observed, encouraged and evaluated as Leaders in Training (LIT) in practical terms:

A. Responsibility is response-ability: 

1. Cub chooses to do the right thing without prompting.
2. Cub is able to take charge of getting their school work done.
3. Cub does not blame others for their circumstances.

B. Service is being of use to others:

1. Cub is helpful at home and school.
2. Cub willingly does their chores.
3. Cub does not boss other people around.
4. Cub uses their talents/gifts to help others or make their lives better.

C. Influence is producing effects on others:

1. Cub exerts positive peer pressure.
2. Cub affects the actions, behavior or opinions of siblings and friends in a good way.
3. Cub sounds convincing in expressing their opinion.

CUBS CAN EAT ELEPHANTS

“So how do you eat an elephant?” my father would ask our little selves when we were just waist-high and get us head-scratching. If such a complex phenomenon like photosynthesis can be taught at the PhD level but also broken down so simply and taught at nursery (pun intended), then leadership can too. So even lion cubs can eat elephants. How? Little by little, bit by bit, one bite at a time.

His Hair and Our Beards: Trump, a Global Leadership Crisis and our Children

President Trump propping up a book that could flip his life and leadership if he would read and apply it. Same is true for us all! (Photo credit: The New Yorker)

“Stopping Trump is a short-term solution. The long-term solution, and it will be more difficult, is fixing the educational system that has created so many people ignorant enough to vote for Trump.” (Andy Borowitz, a satirist)

Let me begin with a disclaimer: I do not subscribe to the notion that everyone who voted for Trump is ignorant. That would be an unfair characterization. Politics is more nuanced than that. I say there are at least 3 Ps that go into one’s choice, none of which is perfect in any political party and hardly are all three aligned with what is Biblical: the PERSON (as in flag bearer), the PARTY and the POLICIES.

Having said that, how did the most powerful nation in the world end up with such a leadership crisis? I’m not just talking about the nail-biting U.S. electoral college vote count last week and the current situation where a winner has been projected but the incumbent hasn’t gathered what it takes to concede and congratulate. I speak of four years ago when America had to choose between two wannabe leaders of the free world both of whom the electorate had serious reservations about! America was caught between the red devil and the deep blue sea.

And the last four years have portrayed nearly everything I’ve been taught that leadership is NOT exhibited by the man in the White House. Is it competence in inspiring confidence about the Coronavirus pandemic and quenching it or a character of what is good and right and true or care and respect for ‘the other’? Competence, character and care constitute the DNA of leadership. Of course Trump did do some good things. I have even admired his non-political-correctness and tough skin in forging ahead buoyed by the courage of his convictions (no matter how misinformed I think they might be sometimes). By and large, however, I have had to repeatedly tell my children too many things about Trump that leadership is NOT.

THE VAN JONES MOMENT

When I saw Van Jones weep on television that as a parent the defeat of Trump and the elevation of Biden is a testament to the fact that character matters in life and leadership, I very much identified with that. Character matters. Truth matters. Decency matters. And one would think the white evangelical church in America would know better than a journalist.

If the one country that has produced the most world-impacting heads of states, Nobel laureates (390 of them; the UK which is next is at 135), stellar entertainers and astounding professional athletes could face such a gaping leadership crisis then the rest of the world had better watch out. In my Twi language from Ghana, there is a saying that when you see your neighbor’s beard on fire, you had better quickly fetch a bucket of water and place it beside yours (well, hopefully after you’ve helped him doust his!)

OF SHITTY STORIES & SHIT HOLE  COUNTRIES

The S word is one that isn’t in my vocabulary. Permit me to get into the gutters in this little stretch so we both appreciate the abyss leadership sunk into these last four years. When Trump was elected I was hopeful. My family’s explanation to a United States border agent that we were crossing over from Canada to upstate New York to check on our investment property had been described by this kid in the border cage as “Such a Shitty Story.” When I wrote about that in January 2017, I was hopeful that a Trump presidency would catalyze the noble dreams Martin Luther King Jnr. had for his four little children (and my six) and not turn into the nightmare many feared. The latter has happened. Blacks still can’t breathe in 2020, George Floyd’s slow slaughter being the epitome of that.

As one born and raised in Africa I have long experienced firsthand that “everything rises and falls on leadership.” Whether as a young medical doctor in Ghana seeing patients die who shouldn’t have or as a United Nations peacekeeping soldier in Cote d’Ivoire beholding with my own naked eyes the ravages of war, there is no other one word that summarizes all that’s wrong with my continent as ‘leadership.’ The sad socioeconomic state in the midst of abundance earned us the disparaging title of “Shit hole countries” by President Donald Trump who ironically has gone ahead to look, sound and act in the very manner people who have misled, unled, disled Africa have.

START EARLY

Leadership is a sacred trust. Twenty years ago I was so concerned that leadership knowledge and mindset, character and skills be acquired early that I co-founded The HuD Group to intervene at the youth level and change the African narrative. Nearly 20 years later I am still convinced that leadership development and training must start early but even earlier: with children. And it begins by calling them “cubs” who will grow into lions and not “kids” who will grow into billy goats gruff (or the trolls in that fairy tale, for that matter LOL).

While at my executive education company that bears my name, YAW PERBI, we’re intervening at the C-Level, Perbi Cubs Library Services is beginning from the very roots: with children and from our homes and schools. I’ll tell you why we launched the Lions In Training (LIT) Track at Perbi Cubs only a couple of weeks ago (although we’ve been dreaming about this for a long long time).

October 31st Zoom launch of Lions in Training (Track) at Perbi Cubs

WHY LIT?

LIT is the collective attempt of Perbi Cubs and parents who are preparing the next generation to meet the great challenges and opportunities of the twenty-first century and thrive! The LIT track is to help groom our Cubs into holistic Leaders (Lions). The Perbi Cubs reading community knows that the future of our reading Cubs is promising because of the world of opportunities opened to them every day as they open books to read. For sure, readers are leaders.

Reading, however, is necessary but not sufficient.In this light, Perbi Cubs desires to partner parents to nurture Cubs in relevant soft skills that will take them places and form them into young well-rounded leaders of great impact. Research shows that a leader is developed over the entire course of their life: from womb to tomb. It is never too late to start teaching, learning and applying leadership skills to everyday life.

Next, I’ll show you HOW we’re going about it. For now remember, Trump’s orange hair is on fire; we all had better get a bucketload of godly, effectual leadership to sit by our beards!

*NB: YAW PERBI serves as consultant, coach and trainer for Perbi Cubs and is not involved in the day to day management of this groundbreaking social enterprise. If you require YAW PERBI’s assistance in executive coaching, management consulting or leadership training reach out to yawperbi@gmail.com.