Introducing PELÉ (Perbi Executive Leadership Education).
Imagine a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. That’s the big dream and eternal hope fuelling our daily tasks at the Executive Education firm that bears my name, YAW PERBI. A couple of years ago, after eight years as President & CEO of a Canadian non-profit in the international education space and having garnered several years of executive leadership experience in the Ghanaian military and medical fraternity, global media, the United Nations in Cote d’Ivoire etc. I decided it was time to serve all of that to leaders of leaders: the C-suite. So I came out of sabbatical and stepped down as President of ISMCanada to do this.
Since according to my mentor of a quarter of a century, John C. Maxwell, by whom I’m officially a certified coach, speaker and trainer, that “one is too small a number to achieve greatness,” I have been steadily growing a global team of competent, caring, confident and character-based co-leaders on/from every continent in the world beyond myself to make our faith, sight. That journey has culminated in the birth of PELÉ.
A Play on Words
In keeping our focus on growing and coaching executive leadership to succeed, ever broadening the authentic relationships and resources we bring to bear on our task, we decided to move away from YAW PERBI specifically and to build Perbi Executive Leadership Education, PELÉ for short. PELÉ is not exactly just a happy coincidence, for as a once-upon-a-time football fanatic and soccer player for my elementary school, I recently engaged in my fair share of arguments about who the greatest soccer player of all time is between the shouts in favour of Lionel Messi after lifting the Qatar World Cup trophy on December 18, 2022 and the incessant calls to hallow the legendary Edson Arantes do Nascimento, better known by his nickname Pelé, who died eleven days later on December 29. As a double childhood hero—both of my dad and myself—I had been pondering a way to honour a Black man who gave everyone so much delight and so many people of his skin hue so much pride.
As I’ve stated before, “I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.”
A Word In Play
Then came April 2023 when the Pelé Foundation and Sportv launched the “Pelé in the dictionary” campaign to pay tribute and recognise his legacy in other fields beyond sport. Of course his name has long been a synonymous with success and excellence, both of which are values of our Executive Education company, but now the great Brazilian forward and only human to have lifted three World Cup trophies officially had his name in the Portuguese dictionary. The adjective “Pelé” has been added to the Portuguese edition of the Michaelis dictionary to describe “someone out of the ordinary.”
Pelé, the nickname of the late football legend, has officially become tantamount to “extraordinary, exceptional, incomparable, unique.” Pelé is an adjective for something or someone that is out of the ordinary, one who by virtue of their quality, value or superiority cannot be equalled to anything or anyone, just like Pelé. For example, he is the Pelé of basketball, she is the Pelé of paediatrics.
What’s in a Name?
According to Emily Olson of NPR, “It was in the small, impoverished town of Bauru where he first got his nickname playing in youth leagues.” Apparently, even Pelé himself wasn’t sure where it came from, he wrote in a 2006 piece for The Guardian, but it may have been a play on Bilé, the nickname of a goalkeeper for the team Pelé’s father played on. “I can remember the name really bugged me at first. I was really proud that I was named after Thomas Edison and wanted to be called Edson,” he said. “I thought Pelé sounded horrible. It was a rubbish name. Edson sounded so much more serious and important.”
PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. To this end, the company provides Pelé services in leadership development, management training, executive coaching and publishing. Our Pelé coaching, authoring, speaking, and training are centred on LIFE—Leadership, Integrity, Family, Entrepreneurship.
We are PELÉ–extraordinary, exceptional, incomparable, unique–but more importantly, we form PELÉs, who are authentic, out of the ordinary executive leaders in every sector of life and all society’s centres of influence. As a forward-looking, authentic leader, if you want to dextrously dribble through LIFE and exceptionally hit goals like the legendary Pelé, you know where to look for the kind of coaching and training it will take: Perbi Executive Leadership Education (PELÉ). Like begets like.
Tribute to Tim of my Table ~ Timothy Keller (1950-2023).
We first met on a table near the Table Mountain; I hope we meet again, in eternity, at a wedding table on a holy mountain.
In an emerging leader-affirming move, typical of The Lausanne Movement, my 32-year old self was appointed a table head at the Third Lausanne Congress on World Evangelization in Cape Town, South Africa. Imagine that. This was a gathering of the crème de la crème of Christian leaders from around the world, even described by some as “the most representative gathering of Christian leaders in the 2,000 year history of the Christian movement” (Christianity Today).
Each table had about half a dozen members. One of mine was Tim Keller. At the time, I had no clue who he was and quite frankly, couldn’t be bothered. Everyone was somebody. He wasn’t always at the table and even when he was there, he wasn’t quite there.
The Congress was over and everyone received their beautiful certificates of participation. Tim wasn’t there. Again. Apparently he had left back to the United States earlier. So I decided to travel back to Canada with his certificate, do an internet search of his whereabouts and mail his certificate to him in the States.
THAT is when I found out to my shock what a tall figure of a man this was! I eventually did get to speak with a staff and mail his memento to the right address (I would hope) in New York City. Rev. Dr. Tim Keller, founder and lifelong pastor of the 5,000-member Redeemer Presbyterian Church, was über brilliant and very deep—in head and heart. So deep that he had decided not to write any book till he was in his fifties. “Writing a book in your 50s will go twice as fast and be twice as good as if you try the same book in your 30s. It’s just good stewardship to wait,” he told The Gospel Coalition, which he was co-founder and Vice President of.
The other dimension I admired most about Keller was how ambidextrous he was in elucidating the gospel and engaging the culture, simultaneously! Stupendous! That, to me, was epitomized in his invitation to speak on his obviously Christian worldview book, ‘The Meaning of Marriage,’ at Google in Silicon Valley. Check out his presentation and responses to their questions and comments. Dr. Keller mentored many, near and far, in-person, in spirit and via media. Those around the world who were directly mentored through his Redeemer City to City should count themselves fortunate, blessed. I just spotted on Facebook a touching tribute from a pastor friend of mine from Brazil who recently planted a church in Rome, inspired and equipped by Rev. Keller.
As a latter day follower of Tim on Twitter, I admired the way he vulnerably yet resolvedly faced his imminent death, having been diagnosed with pancreatic cancer since 2020, a sequel to his 2002 thyroid cancer battle. All the while incarnationally demonstrating ‘The Meaning of Marriage’ through the dynamics with his wife of nearly 50 years, Kathy Kristy. Tim transitioned into glory on Friday the nineteenth (of May), 2023.
Dr. Tim Keller’s influence on the church and the world for Christ is deep and wide. I hope we share a table, again, at the grand, imminent marriage feast of the Lamb in eternity. Till then, Rest in Peace, champ! #Maranatha!