
Introducing PELÉ (Perbi Executive Leadership Education).
Imagine a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. That’s the big dream and eternal hope fuelling our daily tasks at the Executive Education firm that bears my name, YAW PERBI. A couple of years ago, after eight years as President & CEO of a Canadian non-profit in the international education space and having garnered several years of executive leadership experience in the Ghanaian military and medical fraternity, global media, the United Nations in Cote d’Ivoire etc. I decided it was time to serve all of that to leaders of leaders: the C-suite. So I came out of sabbatical and stepped down as President of ISMCanada to do this.
Since according to my mentor of a quarter of a century, John C. Maxwell, by whom I’m officially a certified coach, speaker and trainer, that “one is too small a number to achieve greatness,” I have been steadily growing a global team of competent, caring, confident and character-based co-leaders on/from every continent in the world beyond myself to make our faith, sight. That journey has culminated in the birth of PELÉ.
A Play on Words
In keeping our focus on growing and coaching executive leadership to succeed, ever broadening the authentic relationships and resources we bring to bear on our task, we decided to move away from YAW PERBI specifically and to build Perbi Executive Leadership Education, PELÉ for short. PELÉ is not exactly just a happy coincidence, for as a once-upon-a-time football fanatic and soccer player for my elementary school, I recently engaged in my fair share of arguments about who the greatest soccer player of all time is between the shouts in favour of Lionel Messi after lifting the Qatar World Cup trophy on December 18, 2022 and the incessant calls to hallow the legendary Edson Arantes do Nascimento, better known by his nickname Pelé, who died eleven days later on December 29. As a double childhood hero—both of my dad and myself—I had been pondering a way to honour a Black man who gave everyone so much delight and so many people of his skin hue so much pride.
As I’ve stated before, “I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.”
A Word In Play
Then came April 2023 when the Pelé Foundation and Sportv launched the “Pelé in the dictionary” campaign to pay tribute and recognise his legacy in other fields beyond sport. Of course his name has long been a synonymous with success and excellence, both of which are values of our Executive Education company, but now the great Brazilian forward and only human to have lifted three World Cup trophies officially had his name in the Portuguese dictionary. The adjective “Pelé” has been added to the Portuguese edition of the Michaelis dictionary to describe “someone out of the ordinary.”
Pelé, the nickname of the late football legend, has officially become tantamount to “extraordinary, exceptional, incomparable, unique.” Pelé is an adjective for something or someone that is out of the ordinary, one who by virtue of their quality, value or superiority cannot be equalled to anything or anyone, just like Pelé. For example, he is the Pelé of basketball, she is the Pelé of paediatrics.
What’s in a Name?
According to Emily Olson of NPR, “It was in the small, impoverished town of Bauru where he first got his nickname playing in youth leagues.” Apparently, even Pelé himself wasn’t sure where it came from, he wrote in a 2006 piece for The Guardian, but it may have been a play on Bilé, the nickname of a goalkeeper for the team Pelé’s father played on. “I can remember the name really bugged me at first. I was really proud that I was named after Thomas Edison and wanted to be called Edson,” he said. “I thought Pelé sounded horrible. It was a rubbish name. Edson sounded so much more serious and important.”
PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. To this end, the company provides Pelé services in leadership development, management training, executive coaching and publishing. Our Pelé coaching, authoring, speaking, and training are centred on LIFE—Leadership, Integrity, Family, Entrepreneurship.
Conclusion
We are PELÉ–extraordinary, exceptional, incomparable, unique–but more importantly, we form PELÉs, who are authentic, out of the ordinary executive leaders in every sector of life and all society’s centres of influence. As a forward-looking, authentic leader, if you want to dextrously dribble through LIFE and exceptionally hit goals like the legendary Pelé, you know where to look for the kind of coaching and training it will take: Perbi Executive Leadership Education (PELÉ). Like begets like.

How to Apologize Properly: Seven Succinct & Sturdy Steps.
Let’s talk about apologizing properly. Some people are too prideful to apologize when they err (including me, sometimes). That’s so wrong. But even for those who know they are in the wrong and want to make things right, they often still get making things right wrong.
Imagine my shock, when l was scheduled to have a meeting with one of the top CEOs in Africa and l kept waiting and waiting and waiting and… this person wasn’t showing up. So I signed off from Zoom about 20 minutes later and sent a message: “I hope you’re okay…” etc. etc.
It wasn’t until the next day when this leader sent what was supposed to be an apology. All this person said was, “Apologies.” End of story. What?! I was shockprised. “Is that how to apologize?” I soliloquized. Then l began to understand why only a couple of weeks earlier one of my close friends who is also a top executive of a Ghana Club 100 company shared with me how one of my daughters had totally shocked him. Apparently, she had stepped on him or something of the sort (l forget) but that wasn’t the source of the shock. It was how she apologized. That so astonished him and he said to himself, “I’ve got to learn how to apologize this way.” He is now actually teaching his family that this is how to apologize properly henceforth, when you do something wrong.
This is the way to apologize, for acts of commission (doing what you’re not supposed to do) and omission (not doing what you’re supposed to do) alike:
- Mention the fellow’s name: “Anyele.” “Frankie.” Mentioning a person’s name calls their attention, makes it personal, and connects us to the caller.
- Spell out your offence: “l missed our appointment” or “l did not put the money in the bank like you had asked me to”
- Acknowledge you erred, openly admitting it: “l am wrong”
- Let them know you regret it, verbally articulating it: “I am sorry”
- Ask for their pardon: “Please forgive me.”
- Wait for their response (hopefully they can process right there and then and also give you a response in the affirmative).
- Thank them (no matter the response).
So here’s an illustration of how my CEO friend should’ve apologized: “Yaw. I totally missed our appointment and stood you up. I am wrong. I am sorry. Please forgive me.” This is the way to apologize properly. Just saying “apologies” or a half-hearted “oh sorry” in a huff doesn’t cut it. I am learning to do this better and better because I realize that sometimes when I’m not really really sorry I don’t want to go through this process and certainly don’t want to make the above string of statements.
Giving the other person the opportunity to forgive you by saying “please forgive me” is very empowering for the offended party. It kind of disarms the offender simultaneously too. I hope you’ll practice this and that true transformation will transpire because you are truly deeply sorrowful for what you did wrong even if it’s the slightest thing. Remember, “Ms. ABC, I did XYZ. I am wrong. I am sorry. Please forgive me.” Then await their response and thank them. This is the proper way to apologize. Some even go an extra length to state what they’re going to do to make things right and/or renegotiate the promise.
I am wary of people who are not self-aware enough to recognize they’ve done wrong, whether upon self-reflection or via feedback. And I don’t trust those who won’t say sorry after they’ve been made aware of it, and do it seriously and sincerely. I won’t do business with them because they have low integrity. Of course ,the first layer of integrity is keeping one’s word. But when inadvertently through extenuating circumstances one is unable to, to keep one’s integrity we still need to acknowledge that our integrity is unraveling (not just pretend we never gave our word in the first place) and then still honour our word by apologizing in the above manner and renegotiating.
Apologizing properly is not a trivial matter. It has saved personal relationships, families, communities, organizations and even nations. Let’s begin to take apologizing properly and sincerely seriously: on a personal level, then in our families and communities, ultimately in our corporate world and national life. Now, go and do likewise and teach the people at your workplace, on your team, and even your spouse and cubs to do same. That’s the way to go.

On Saving a Nation.
The story is told of a man who traveled from a developing country to a more economically advanced one in search of a better life. Upon arrival, the man was shocked to find that no one managed the local milk shop. Customers would take what they needed from the refrigerator, leave the exact amount of money for their purchase, and be on their way. Neither the milk nor the money was under lock and key. This would never happen in my country, he thought.
The only thing that surprised the man more than the honor system of the unmanned milk dispensary was the price of the product. The milk was cheaper here, even though his country had more milking cows than people—and in turn produced more milk. How could this be? Then it finally hit him. The higher price at home included the additional costs of dishonesty and thievery.
In his country, locks would be purchased for the refrigerator and money box. A worker would be hired to conduct the transactions. Another person or two would be hired as security, in addition to needing expensive CCTV cameras. This is not to mention the added logistical and utility costs from inefficient or unreliable systems. It all adds up, reflected in the price of a single bottle of milk.
What the society of the man’s home country lacked in cultural values, it paid dearly in economic value—in other words, a higher cost of living than a country with a higher standard of living.
The commercial cost of values
What makes a nation great and strong, ultimately, is its people and their values. Societal values determine what people consider good or important, and this informs how they act. If we consider present-day Ghana in this context, we are likely to be disappointed.
Money and material possessions. Greed and selfishness. These values permeate our society. So I thought it wise to speak to the issue of values in terms of commercial costs. My hope is that even those who place money and materialism and personal gain above all else—including the common societal values espoused in our national anthem and pledge—will realize that real values, such as service and integrity, still affect their bottom line. They will make more money with them, than without.
Consider that Warren Buffet, one of the world’s richest men and most successful investors, advises leaders to look for three things when assessing job candidates: intelligence, initiative, and integrity—but to weigh integrity above all else. If a worker lacks the latter trait, Buffet says, “the first two will kill you. Because if you’re going to get someone without integrity, you want them lazy and dumb.”
It is with near-total trust that we poke an opaque tin of milk and pour out its content without a second thought. We’ve got to trust the regulator, trust the manufacturer, and trust the entire supply chain. A friend and former senior manager in a company that produces perishables once told me that the company would destroy whole batches of product at the slightest hint of compromised quality, because the negative cost of their brand being brought into disrepute would be much greater in the long run than the temporary loss of the thousands of dollars flushed down the drain by an honest act.
Values at the core of a nation
Little drops of values at the individual, family, organization, and sector levels of a society eventually coalesce to make a mighty nation. This is how I have long thought of Ghana. As a mighty nation, rich in social and cultural values to emulate.
I grew up in the early 1990s, when neighboring countries like Liberia and Sierra Leone were decimated by war. Hordes of refugees made their way into Ghana. As a World Vision Youth Ambassador, I toured refugee sites in the country with donors, and the tentative nature of life in tents made me tear up. I have always been grateful to God that Ghana in my life has been an island of peace in a sea of strife.
But bombs and bullets are not the only way to destroy a country. Rather than exploding in external violence, a society can implode through internal valuelessness. I fear Ghana is on this path. I see it all around. We have swung from one extreme to another in a few generations. My grandfather cared little about money or material possessions. He was not alone. How often can we say such things now?
Too often, money and materialism seem to the motivation for the world around us, even at the peril of our lives and at the cost of future generations. Look no further than the dastardly acts of inordinate illegal mining (galamsey), stinky corruption in politics and public service, brazen cheating in exams, rampant illegal practices which combine modern internet-based fraud with African traditionalist rituals (sakawa), food sellers using dirty (waste) water to cook, changing expiry dates on expired medicine or outrightly selling fake medicine… need I go on?
Building the Ghana we want, rooted in values that matter
I worry that in our hurry to catch up with the rest of the industrialized world, we are focusing on infrastructure, industry, and education without a values-based foundation. For instance, STEM education is being touted as the panacea for the challenges we face. But what use is STEM without roots? STEM or any other body of knowledge must grow from a deeply rooted network of shared social and cultural values and norms. Otherwise, patients needlessly die, shoddy infrastructure inadvertently collapses, common funds are looted, and justice is denied.
Ghana is at a crossroads, not just economically, but also culturally. There is a commercial cost to values that must be recognized and incorporated into the policies needed to set Ghana on a more prosperous economic course. Thankfully, influential Ghanaians are talking about it.
Earlier this year, the African Center for Economic Transformation (ACET), which is based in Accra and was founded by Dr. K.Y. Amoako, a Ghanaian, organized a retreat at at the Peduase Valley Resort for more than 50 people representing various civic and political stakeholder groups and organizations in Ghana. The topic of conversation was a new initiative that is set to launch officially in the coming days: the Compact for Ghana’s Political and Economic Transformation.
A roadmap for a stronger democracy and lasting economic prosperity, the Compact is a hopeful approach because it is rooted in strengthening our common values. I attended the Peduase Valley retreat, and values featured heavily in the discussion. It was stressed that the quest for Ghana’s economic and political transformation is meaningless unless it is underpinned by a radical shift in our mindset and values.
Indeed, the discussion focused on identifying values we can glean from the national anthem, the pledge, and the lyrics of “Yɛn Ara Asaase Ni,” written almost a century ago by Dr. Ephraim Amu, one of the fathers of our nation. From the conversation, values such as honesty, selflessness, hard work, and loyalty stood out.
Such discussions must continue in Ghana. Particularly, the all-binding value of integrity needs to be ingrained in every stratum and segment of our national life if we are to realize a greater Ghana, rooted in values that matter rather than tarnished by ones that do not.
Although less dramatic, a definite way to destroy Ghana without bombs or bullets is by eroding the very values that birthed the nation, slowly but surely. “Whether or not this nation prospers,” goes the resounding anthem from Dr. Amu, “clearly depends on the character of the citizens of the nation.”
Dr. Yaw Perbi has practiced medicine in both his home country, Ghana, and with the United Nations Operation in Cote d’Ivoire as a U.N. peacekeeper. He is the founder and Global CEO of The HuD Group, inspiring holistic emerging leadership development in 25 countries on all continents. He is co-founder of PerbiCubs, an edtech company impacting over 8,000 children in Ghana. Yaw is a Fellow of the Africa Leadership Initiative as well as the Aspen Global Leadership Network.

Meet Patrick Lencioni, the Workplace Guru.
There’s no one I enjoy hearing about teams, meetings and workplace dynamics like Patrick Lencioni. Patrick is an American author of books on business management, particularly in relation to team management. He is best known as the author of The Five Dysfunctions of a Team, a popular business fable that explores work team dynamics and offers solutions to help teams perform better. On a recent trip to southern and eastern Africa, his cautionary tale to CEOs published in a book by the title The Motive, was my jolting companion. It brought me back to my senses as CEO of a few enterprises.
Lencioni is Founder and President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with senior executives and executive teams in organizations ranging from Fortune 500s and high tech start-ups to universities and non-profits. He also gives talks on leadership, organizational change, teamwork and corporate culture. He is frequently interviewed for national media including features in the Wall Street Journal and USA Today.
SIX TYPES OF WORKING GENIUS
At the annual John Maxwell Live2Lead conference last week–the Ghana site hosted nearly 600 leaders LIVE! with thousands more to benefit through rebroadcasts–we heard from Patrick Lencioni about his groundbreaking new model that provides a deeper understanding into our workplace and team dynamics.
The six types of working geniuses together form the word WIDGET, symbolized by six gears working perfectly synergistically well together. W is the genius of Wonder, I the genius of Invention, D the genius of Discernment, G the genius of Galvanizing, E the genius of Enablement and T the genius of Tenacity. In the near future we shall provide a fuller blog delving into further details about these six geniuses. In the mean time hear Pat the sage, “If you want to be successful and fulfilled in your work, you must tap into your gifts. That can’t happen if you don’t know what those gifts are.”
THINGS DON’T HAVE TO BE THIS WAY
Pat explained how people don’t understand their personal areas of working genius, which impacts their ability to identify work opportunities that would be most meaningful to them, as well as disallowing organizations, teams, and families to help individuals tap into their true working genius, resulting in a failure to reach one’s true potential. But things don’t have to be this way. This tragedy is avoidable, as Pat shared how you can identify your working genius and understanding which one of the six geniuses both you and your teammates are. Contact us, the Live2Lead team, if you and your team would want to test your genius to become all you really could be. There are no dumb or lazy people on the planet or on your team; only geniuses who are yet to find and fire up what makes them tick!

Meet Uncle Ebo, the People’s Uncle.
Everyone calls him “Uncle” without even thinking twice about it. Whether young enough to be their son or old enough to be their grandpa, “Uncle” is everyone’s uncle. A voice of reason, counsel in season, James Ebo Whyte, affectionately known nationwide as “Uncle Ebo” is the people’s uncle, hands down.
Mr. James Ebo Whyte is the CEO, heart and brain behind Roverman Productions. He is nationally acknowledged as an accomplished, award-winning playwright and highly sought-after motivational speaker. James Ebo Whyte constantly challenges Ghanaians to think more about the world they live in and the contribution they make to it. Just the day before the October 7, 2022 Live2Lead conference at which he was speaking, he unveiled to his drama troupe his 51st play in fourteen years! A hearty congratulations to the prolific playwright.
INTEGRITY IN THE ARTS & ENTERTAINMENT INDUSTRY
At Live2Lead 2022, Uncle Ebo was the only gentleman among three distinguished leading ladies from the corporate and entrepreneurship spaces as well as the public sector. Their first job was to respond to the submissions on “Leading with Integrity for the Common Good” made in the earlier hour by Patrick Awuah, founder and president of Ashesi University. Uncle Ebo held our attention as he raised issues of integrity in the arts & entertainment segment of Ghanaian society that he had with intentionality decided to counter, like giving kickbacks from corporate sponsorship. He uttered with conviction, “there are sponsorships we know we’ll never get for our plays because of this.” And he’s fine with it, as he knows that integrity comes at a cost.
One of the most amazing feats of Roverman Productions has been putting up a new play every quarter for the last decade-and-a-half and resolving to always start on time, also a matter of integrity. In fact, one of the participants at Live2Lead, a corporate governance expert, interjected that one reason she chooses to go and see Ebo Whyte’s plays is that she can guarantee they would commence on time. Again, Roverman has gone against the tide by ensuring pristine toilet facilities at their play venues and three levels of security at events to ensure patrons have a heavenly experience and leave with no bitter taste in their mouths. To the people’s uncle, excellence in these areas is a matter of integrity.
OF TEENAGE FOLLY AND GAMBLING
We intentionally wanted to leave the Live2Lead conferees on a note of hope, especially hope in Ghana, and Uncle Ebo did not disappoint. While admitting we have mega challenges in the nation he reminds us that we’ve not only been in worse times but also that in the annals of nation building globally, at 60 years Ghana is only a teenager. The national happenings that leave us in consternation are akin to teenage tantrums and this too shall pass. We do have quite a degree of national folly though, which we need to be cured of, he confesses.
Uncle Ebo’s belief in Ghana is so solid that his parting words were the following: “Whoever bets against Ghana will lose.” For a full buffet of this scintillating conversation look out for a recording of the hitherto livestreamed video (currently only available to paid participants) or invite Live2Lead to rebroadcast in your context (company, community, church etc). You don’t want to miss Live2Lead 2023 on October 6, next year, Deo volonte. Pinned on the first Friday of each October, National Leader Day after National Leader Day, building a leader at a time and one centre of excellence at a time, we shall surely get to the Ghana we want. And who knows? Perhaps sooner than other nations have.

Meet Patricia Obo-Nai, Telecom CEO of the Season.
Patricia Obo-Nai is one of the most influential CEOs in Africa, a leading figure in the telecom sector. Don’t let her cool fool you. It is not for nothing that she is not only the first ever female CEO of Vodafone Ghana but the first Ghanaian to do so. Period. Her outstanding leadership has been recognized by many, including Mobile Magazine Africa, which named her the “First Lady of Mobile in Africa.”
Patricia started her career as a Network Planning Engineer with Millicom Ghana Ltd. (Tigo) in 2000. She holds a BSc in Electrical/Electronic Engineering from the Kwame Nkrumah University of Science and Technology (KNUST) and an Executive MBA in Project Management from the University of Ghana Business School. Regarding international education, she holds executive education qualifications from both sides of the Atlantic, Kellogg School of Management in the USA and INSEAD in France. Patricia is passionate about the future of young people and women in the digital age and is a vigorous advocate for STEM. She has been on several platforms, including the UN General Assembly panel sessions, advocating for youth and women.
Among Mrs. Obo-Nai’s dozen plus prestigious awards are the recent Women Leadership Excellence Award at the Ghana CEO’s Network Summit and the Africa’s Most Respected CEO Awards in the continent’s Telecommunications Industry, both of 2021. She is a CEO of CEOs.
WHAT IS GOOD TECHNOLOGY WITHOUT GREAT VALUES!
Even before getting into the so-called ‘soft’ issues of leadership, like integrity, as an electrical engineer Pat knows the hard consequences of conductors, currents, circuits, capacitors and such that have no integrity. Nothing of enduring value happens without integrity. At the October 7 Live2Lead conference this year, Patricia will exhibit through her life and leadership how “the glue that holds all relationships together–including the relationship between the leader and the led–is trust, and trust is based on integrity” (Brian Tracy).
Mrs. Obo-Nai will share how she manages to lead with integrity for the common good despite the high corruption in Ghanaian society, everywhere one turns. During an April visit to Ashesi earlier this year, the celebrated CEO of Vodafone Ghana highlighted lessons from her 20-year career. Embedded in those gems was a reminder to students about the importance of having integrity.
Tune up your personal, professional and leadership game at this year’s Live2Lead conference. Register now through this link. Nag your organization until they join this rising movement of learning leaders that will transform society by becoming a Patron of Live2Lead. A Patron company, like Patricia’s own Vodafone, is one that sends at least 10 leaders to Live2Lead. There’s no way we can have at least 100 such Patron organizations and companies in Ghana and not transform the nation, one centre of excellence at a time. Together we can change our country and continent for the better! Let’s do this! Register here, and NOW.

Meet Tim Elmore, Intergenerational Leader of Leaders.
Dr. Tim Elmore’s passion for leader development began in 1983 when he worked alongside and was mentored by best-selling author, Dr. John C. Maxwell. Since then, he’s emerged as an author, leadership expert, and keynote speaker who’s trained more than 500,000 leaders in hundreds of organizations worldwide. Speaking of intergenerational leadership, he’s also the Founder and CEO of Growing Leaders, a non-profit team that equips students and young professionals around the world to become life-giving leaders. Tim has developed young leaders on every continent and has spoken in 50 countries including India, Russia, China, Brazil and throughout the Middle East.
Dr. Elmore has advised corporations such as Chick-fil-A, Cox Communications, the Home Depot, Cici’s Pizza, Delta Global, Coca-Cola Consolidated, and more. He’s spoken at top-tier universities such as Stanford, Texas, Duke, Ohio State, Georgia Tech, U.C. Berkeley and more. And he’s presented to executives and world-class athletes with the Kansas City Royals, New York Giants, Houston Rockets, and San Francisco Giants. His blog is read by over 100,000 people weekly.
THE INTERGENERATIONAL WORKPLACE OF THE 21ST CENTURY
At Live2Lead on October 7, come hear how Tim brings his decades of research and leadership experience to bear on what might be the biggest, most dramatic, and most disruptive shift the workforce has ever seen: the vast diversity of several generations living—and working—together. Tim Elmore explores the fact that for the first time in history, up to five generations find themselves working alongside each other in a typical company. The result? There can be division. Interactions between people from different generations can resemble a cross-cultural relationship. Both usually possess different values and customs. At times, each generation is literally speaking a different language!
How can we hope to work together when we can’t even understand each other? Tim will provide the tools to:
- Get the most out of the strengths of each age group on your team.
- Foster effective communication instead of isolation among people.
- Build bridges rather than walls so that loneliness becomes connectedness.
- Connect people to learn how both veterans and rookies can mentor each other.
ADD VALUE TO YOU AND YOURS
At YAW PERBI Executive Leadership Education all our offerings are to the end that leaders grow personally, succeed professionally and become significant societally. Join Dr. Tim Elmore and the other stellar faculty Dr. John Maxwell has put together for this year’s Live2Lead conference and tune up your leadership game. Register now through this link. Impress upon your organization to join the movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better!
Register HERE, NOW.

Meet Doris Kearns Goodwin, Presidential Historian Extraordinaire
Doris Helen Kearns Goodwin is an American biographer, historian, former sports journalist, and political commentator. In 1964 Kearns received a bachelor’s degree from Colby College, Waterville, Maine, and in 1968 she earned a doctorate in government from Harvard University, where she later taught government.
Goodwin won the 1995 Pulitzer Prize in history for her No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II (1994), and in 2005 she published Team of Rivals: The Political Genius of Abraham Lincoln, which focused on Lincoln’s management of his presidential cabinet. The book served as the primary source for Steven Spielberg’s biographical film Lincoln (2012). She later wrote The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden Age of Journalism (2013) and Leadership in Turbulent Times (2018). In addition to her works of presidential scholarship, Goodwin wrote Wait till Next Year: A Memoir (1997), about growing up in the 1950s and her love for the Brooklyn Dodgers. She also served as a news analyst for NBC and as a consultant for Ken Burns’s documentary Baseball (1994).
TO LEARN OR NOT TO LEARN
It breaks my heart when I hear a famous statement like, “The only thing that we learn from history is that we learn nothing from history” (Georg Hegel, German philosopher). Yet of a truth, “Those who do not learn history are doomed to repeat it.” That quote is most likely writer and philosopher George Santayana’s, and its original form read, “Those who cannot remember the past are condemned to repeat it.” While leaders must not live the past, they certainly must leverage its lessons for today and tomorrow.
Consequently, in a fireside chat with John C. Maxwell at Live2Lead on October 7 this year, Doris will share key leadership insights gleaned from her decades of experience as a presidential historian, public speaker and Pulitzer-Prize winning author. The leadership lessons learned from some of the greatest leaders in our history provide timely clues on how to navigate the current condition of the leadership deficit we are experiencing today.
Come and up your personal, professional and leadership game at this year’s Live2Lead conference. Register now through this link. Nag your organization until they join this rising movement of learning leaders that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. There’s no way we can have at least 100 such Patron organizations and companies in Ghana and not transform it, one centre of excellence at a time. Together we can change our country and continent for the better! Let’s do this! Register HERE, NOW.

Meet Patrick Awuah, Trailblazer in International Education Brewed in an African Pot
Last Friday, I spent some time with friend, mentor and fellow African Leadership Initiative/Aspen Global Leadership Network Fellow, Patrick Awuah Jr. It was a joy to see and hear afresh his commitment to the cause of leadership development on the continent of Africa. And this personal pledge is to the extent that he will be excusing himself from a crucial Ashesi University board meeting to address the leaders virtually gathered at Live2Lead and then dive right back into the governance matters of this leading African establishment.
Patrick Awuah is a Ghanaian engineer, educator, and entrepreneur. Patrick founded Ashesi University in 2002. Dr. Awuah, with three honorary doctorates (Swarthmore College 2004, Babson College 2013, University of Waterloo 2018) to his name, has won numerous other awards as an individual and as the founder of Ashesi University. He was presented with the Order of the Volta Award to recognize his contribution to tertiary education in Ghana in 2007. In 2009, Awuah won the John P. McNulty Prize. In 2010, Awuah was awarded 87th most creative businessperson by Fast Company. In 2014, he received The Elise and Walter A. Haas International Award, which honours UC Berkeley alumni with distinguished records of service to their native country. In the same year, he was named best social entrepreneur by the Schwab Foundation for Social Entrepreneurship. In 2015, Awuah was listed by Fortune as number 40 in world’s 50 greatest leaders and was awarded a MacArthur Fellowship. In 2017, Awuah was awarded the World Innovation Summit for Education (WISE) prize, a major global education award.
INTEGRITY IN LEADERSHIP FOR THE COMMON GOOD
”INTEGRITY” is an often-used but little understood (and even less practiced) word in Ghana today. Patrick will be the keynote speaker on the theme for this year’s Live2Lead, “Leading with Integrity for the Common Good.” Ashesi has a fascinating story about an honour code and how its implementation nearly jeopardized Ashesi’s accreditation process. This tale has everything to do with instilling integrity, and for those of you who are not privy to the terrific tale, we shall be impressing upon Patrick to share “from the horse’s own mouth.”
Patrick will address what integrity actually means and share practical examples where he’s led with integrity and times his integrity has been challenged. Dr. Awuah will practically tip all and sundry on how integrity is taken off the wall and printed in hearts and minds on four levels: (1) personally (2) as teams (3) organisation-wide and (4) nationally.
You don’t want to miss Patrick Awuah’s fireside chat session at Live2Lead Ghana 2022. Grab your seat right here right now.

Meet John Maxwell, Mentor Emeritus
No single individual has influenced my leadership paradigm and praxis like Dr. John C. Maxwell. I started reading and understudying John in the late 1990s and have been teaching his materials ever since, both as a bonafide EQUIP trainer and a certified Maxwell coach/speaker/trainer on the John Maxwell Team (JMT).
Meet John Maxwell–my mentor emeritus–the #1 New York Times bestselling author, coach, and speaker who has sold more than 30 million books. John has been identified as the #1 leader in business by the American Management Association® and the world’s most influential leadership expert by Business Insider and Inc. magazines.
Dr. Maxwell has also received the Horatio Alger Award, as well as the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network. His organizations—The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation—have trained millions of leaders from every nation in the world.
The annual Live2Lead conference is John’s brainchild, and he always opens and closes, with other phenomenal faculty sandwiched in between. I have been privileged to host it on both sides of the Atlantic, in Montreal, Canada as well as Accra, Ghana.
LAWS OF COMMUNICATION AND LIMITS-BLOWING CONTENT
At Live2Lead this year, John C. Maxwell will be sharing new content from his upcoming book on the 16 Laws of Communication. Maxwell explains how to identify, grow, and apply your critical capacities. Once you’ve blow the “cap” of your capacities, you’ll find yourself more successful in your daily life.
We are absolutely convinced at YAW PERBI Executive Leadership Education that leadership (including communication) is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game. Register now through this link. Impress upon your organization to join the movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better!
Register HERE, NOW.