Introducing PELÉ (Perbi Executive Leadership Education).
Imagine a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. That’s the big dream and eternal hope fuelling our daily tasks at the Executive Education firm that bears my name, YAW PERBI. A couple of years ago, after eight years as President & CEO of a Canadian non-profit in the international education space and having garnered several years of executive leadership experience in the Ghanaian military and medical fraternity, global media, the United Nations in Cote d’Ivoire etc. I decided it was time to serve all of that to leaders of leaders: the C-suite. So I came out of sabbatical and stepped down as President of ISMCanada to do this.
Since according to my mentor of a quarter of a century, John C. Maxwell, by whom I’m officially a certified coach, speaker and trainer, that “one is too small a number to achieve greatness,” I have been steadily growing a global team of competent, caring, confident and character-based co-leaders on/from every continent in the world beyond myself to make our faith, sight. That journey has culminated in the birth of PELÉ.
A Play on Words
In keeping our focus on growing and coaching executive leadership to succeed, ever broadening the authentic relationships and resources we bring to bear on our task, we decided to move away from YAW PERBI specifically and to build Perbi Executive Leadership Education, PELÉ for short. PELÉ is not exactly just a happy coincidence, for as a once-upon-a-time football fanatic and soccer player for my elementary school, I recently engaged in my fair share of arguments about who the greatest soccer player of all time is between the shouts in favour of Lionel Messi after lifting the Qatar World Cup trophy on December 18, 2022 and the incessant calls to hallow the legendary Edson Arantes do Nascimento, better known by his nickname Pelé, who died eleven days later on December 29. As a double childhood hero—both of my dad and myself—I had been pondering a way to honour a Black man who gave everyone so much delight and so many people of his skin hue so much pride.
As I’ve stated before, “I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.”
A Word In Play
Then came April 2023 when the Pelé Foundation and Sportv launched the “Pelé in the dictionary” campaign to pay tribute and recognise his legacy in other fields beyond sport. Of course his name has long been a synonymous with success and excellence, both of which are values of our Executive Education company, but now the great Brazilian forward and only human to have lifted three World Cup trophies officially had his name in the Portuguese dictionary. The adjective “Pelé” has been added to the Portuguese edition of the Michaelis dictionary to describe “someone out of the ordinary.”
Pelé, the nickname of the late football legend, has officially become tantamount to “extraordinary, exceptional, incomparable, unique.” Pelé is an adjective for something or someone that is out of the ordinary, one who by virtue of their quality, value or superiority cannot be equalled to anything or anyone, just like Pelé. For example, he is the Pelé of basketball, she is the Pelé of paediatrics.
What’s in a Name?
According to Emily Olson of NPR, “It was in the small, impoverished town of Bauru where he first got his nickname playing in youth leagues.” Apparently, even Pelé himself wasn’t sure where it came from, he wrote in a 2006 piece for The Guardian, but it may have been a play on Bilé, the nickname of a goalkeeper for the team Pelé’s father played on. “I can remember the name really bugged me at first. I was really proud that I was named after Thomas Edison and wanted to be called Edson,” he said. “I thought Pelé sounded horrible. It was a rubbish name. Edson sounded so much more serious and important.”
PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. To this end, the company provides Pelé services in leadership development, management training, executive coaching and publishing. Our Pelé coaching, authoring, speaking, and training are centred on LIFE—Leadership, Integrity, Family, Entrepreneurship.
Conclusion
We are PELÉ–extraordinary, exceptional, incomparable, unique–but more importantly, we form PELÉs, who are authentic, out of the ordinary executive leaders in every sector of life and all society’s centres of influence. As a forward-looking, authentic leader, if you want to dextrously dribble through LIFE and exceptionally hit goals like the legendary Pelé, you know where to look for the kind of coaching and training it will take: Perbi Executive Leadership Education (PELÉ). Like begets like.
The Way Up is Down.
At Easter, I threw a challenge to the leaders in my network: lay down yourself for someone else’s uplifting. This challenge was triggered by inspiration I received when I had just returned from a college graduation the week before Holy Week. Although it had been a season of graduation ceremonies in Ghana across many tertiary institutions, this was a special one, a very special one.
About six years ago, our family travelled to Ghana from Canada on furlough. We had planned to stay the entire period at my parents-in-love’s residence in Accra. Being a reasonably big-sized big family (the children weren’t even seven yet!) we obviously needed some domestic assistance. We were glad to welcome a promising young lady, Benedicta, as our new house help after a couple of failed trials.
As we lived with her and observed her initiative, diligence, smartness, humility, kindness and care we took an extra interest in what her ultimate dream was. She had the potential to be like any one of us high income, high impact professionals and not necessarily having to be confined to a vocation of domestic assistance her entire life. We found out about her high school final grades and thought they could be improved. And so we (my wife and I, parents-in-love and other family members) decided to invest in her, everything from extra classes through re-sit examinations. Even when she was finally given a shot at college my mother-in-law would get her books and do mock interviews with her to prepare for the entrance interviews. Long story short, she made it into nursing college.Now, that is the graduation we went for that day.
Today, Benedicta is a nurse. She graduated from the Nurses & Midwives Training College in Teshie, Accra, Ghana. From house help to nurse; and that is what brought me to the Easter challenge because at Easter, we see the ultimate leader Himself laying down His life for the people He saw value in. At the risk of sounding holier-than-though, the previous family she left to serve ours was just about to invest in her to be a fried pork seller by the street.
JOHANNINE CHALLENGE
Everybody knows John 3:16: “For God so loved the world that He gave His one and only Son, that whoever believes in Him shall not perish but have eternal life.” But what a lot of people who are not schooled in Trinitarian theology don’t realize is that this scripture is basically saying that God so loved the world—God so saw value in you and me—that he gave Himself for us, because God is Father-Son-Spirit. The ultimate leader laid down Himself for our uplifting.
PAULINE CHALLENGE
This giving of Himself or laying down His life for us is spoken of by St. Paul’s to the Church in Philippi in such humble and humbling terms. He begins in Philippians 2:5 by exhorting that “your attitude should be the same as that of Christ Jesus.” Let’s take Eugene Peterson’s contemporary version:
5-8 Think of yourselves the way Christ Jesus thought of himself. He had equal status with God but didn’t think so much of himself that he had to cling to the advantages of that status no matter what. Not at all. When the time came, he set aside the privileges of deity and took on the status of a slave, became human! Having become human, he stayed human. It was an incredibly humbling process. He didn’t claim special privileges. Instead, he lived a selfless, obedient life and then died a selfless, obedient death—and the worst kind of death at that—a crucifixion.” [1]
Wow! God becoming a man was not just humbling, it was humiliating. Yet even when formed and found in appearance of a human, he could’ve been a very proud man but no! He was down-to-earth and mingled with tax collectors and ‘sinners’. In fact, it was on the night he was betrayed–during Holy Week–that He washed his own disciples’ dirty and stinky feet and wiped them with a towel around his waist.
The way up is down, for because of this humble attitude and action, “God lifted him high and honored him far beyond anyone or anything, ever, so that all created beings in heaven and on earth—even those long ago dead and buried—will bow in worship before this Jesus Christ, and call out in praise that he is the Master of all, to the glorious honor of God the Father.” [2] Even those who are not voluntarily honoring Jesus now will bow one day, compelled. All shall bow to the one who first bowed the lowest and is now raised the highest.
YOUR CHALLENGE
As a leader, I want to challenge you to choose one person, choose one thing to do this month (we’re still in the month of Easter) that involves laying down your preference, time, or money, sacrificing something, dying a little so that someone can live, graduate, have a better life etc. I challenge you to do that because that is the essence of ultimate leadership. Leadership is not about us, it is about those who take inspiration, follow, and learn from us who we get to empower and guide; those around us.
It’s sad to see so many places in the world, especially in Africa, where government official think it is all about them. Unfortunately, even in the church there are a myriad instances where pastors are doing extremely well socioeconomically and there are congregants who are not faring well, at all. Sometimes these leaders are literally fleecing the people, milking them dry till they bleed. That’s not leadership at all, and certainly not servant leadership. Leadership is laying down our lives, laying down our gifts so that others will be blessed. It is going down to pick the downtrodden and lifting them up.
Cecelia Chan poignantly put it this way: “Instead of laying a red carpet for yourself to walk on, lay a bridge and let the young people walk over to you.” This is my challenge to you, at Easter and beyond: lay down yourself for someone else’s uplifting. God bless and honour you too as you learn to lead like Jesus.
References
[1] Philippians 2:5-8, The Message
[2] Philippians 2:9-11, The Message
Competence is Character.
Photo credit: Jethro and Moses, watercolor circa 1900 by Jacques Joseph Tissot (1836–1902), courtesy of Wikimedia.
While a lot of #leadership thinking is that leadership comprises #competence AND #character, for others like Jethro of Midian, competence IS character. Discuss.
For the Eager Beaver:
“Listen now to me,” Jethro advised Moses his son-in-law regarding leadership delegation, “Select capable men from all the people–men who fear [revere] God, trustworthy men who hate dishonest gain–and appoint them as officials over thousands, hundreds, fifties and tens” (Exodus 18). Jethro, also known as Reuel, was a Kenite shepherd and priest of Midian.
How to Apologize Properly: Seven Succinct & Sturdy Steps.
Let’s talk about apologizing properly. Some people are too prideful to apologize when they err (including me, sometimes). That’s so wrong. But even for those who know they are in the wrong and want to make things right, they often still get making things right wrong.
Imagine my shock, when l was scheduled to have a meeting with one of the top CEOs in Africa and l kept waiting and waiting and waiting and… this person wasn’t showing up. So I signed off from Zoom about 20 minutes later and sent a message: “I hope you’re okay…” etc. etc.
It wasn’t until the next day when this leader sent what was supposed to be an apology. All this person said was, “Apologies.” End of story. What?! I was shockprised. “Is that how to apologize?” I soliloquized. Then l began to understand why only a couple of weeks earlier one of my close friends who is also a top executive of a Ghana Club 100 company shared with me how one of my daughters had totally shocked him. Apparently, she had stepped on him or something of the sort (l forget) but that wasn’t the source of the shock. It was how she apologized. That so astonished him and he said to himself, “I’ve got to learn how to apologize this way.” He is now actually teaching his family that this is how to apologize properly henceforth, when you do something wrong.
This is the way to apologize, for acts of commission (doing what you’re not supposed to do) and omission (not doing what you’re supposed to do) alike:
- Mention the fellow’s name: “Anyele.” “Frankie.” Mentioning a person’s name calls their attention, makes it personal, and connects us to the caller.
- Spell out your offence: “l missed our appointment” or “l did not put the money in the bank like you had asked me to”
- Acknowledge you erred, openly admitting it: “l am wrong”
- Let them know you regret it, verbally articulating it: “I am sorry”
- Ask for their pardon: “Please forgive me.”
- Wait for their response (hopefully they can process right there and then and also give you a response in the affirmative).
- Thank them (no matter the response).
So here’s an illustration of how my CEO friend should’ve apologized: “Yaw. I totally missed our appointment and stood you up. I am wrong. I am sorry. Please forgive me.” This is the way to apologize properly. Just saying “apologies” or a half-hearted “oh sorry” in a huff doesn’t cut it. I am learning to do this better and better because I realize that sometimes when I’m not really really sorry I don’t want to go through this process and certainly don’t want to make the above string of statements.
Giving the other person the opportunity to forgive you by saying “please forgive me” is very empowering for the offended party. It kind of disarms the offender simultaneously too. I hope you’ll practice this and that true transformation will transpire because you are truly deeply sorrowful for what you did wrong even if it’s the slightest thing. Remember, “Ms. ABC, I did XYZ. I am wrong. I am sorry. Please forgive me.” Then await their response and thank them. This is the proper way to apologize. Some even go an extra length to state what they’re going to do to make things right and/or renegotiate the promise.
I am wary of people who are not self-aware enough to recognize they’ve done wrong, whether upon self-reflection or via feedback. And I don’t trust those who won’t say sorry after they’ve been made aware of it, and do it seriously and sincerely. I won’t do business with them because they have low integrity. Of course ,the first layer of integrity is keeping one’s word. But when inadvertently through extenuating circumstances one is unable to, to keep one’s integrity we still need to acknowledge that our integrity is unraveling (not just pretend we never gave our word in the first place) and then still honour our word by apologizing in the above manner and renegotiating.
Apologizing properly is not a trivial matter. It has saved personal relationships, families, communities, organizations and even nations. Let’s begin to take apologizing properly and sincerely seriously: on a personal level, then in our families and communities, ultimately in our corporate world and national life. Now, go and do likewise and teach the people at your workplace, on your team, and even your spouse and cubs to do same. That’s the way to go.
Not Investing in Yourself in Hard Times Doesn’t Make Things Any Better.
Hello! It’s a new year and guess what? It’s a blank cheque and we’ve got to grow to be able to meet our goals. I like to say, you’ve got to grow to goal. In other words, you’ve got to move from who you are today to what you could be in order to score your goals.
My YP Team and I know these are tough economic times and people are scrambling to make ends meet but I can tell you one thing for sure: your refusing to grow or not investing in your personal growth is not going to make things any better. In fact, your guarantee that you are going to come out of this time is actually investing in your personal development and professional growth today.
So, I greatly encourage and highly recommend that you to sign up for this year’s 15 Invaluable Laws of Growth Mastermind. Every year we’ve hosted a cohort, these people have moved, grown! People have changed in their lives. People have literally moved into their own homes, moved countries, moved jobs… Why? Because when you make a move, you grow; and when you grow, you move!
So, sign up today! Sign up now, right here. Even if for some reason you do not have all the money and you want to make an arrangement, we would be flexible because we know times are hard but we want you to grow. After all, if all of us grow, all of us can succeed together. Put in the investment NOW!
I have done that many times, signing up to grow when things have been hard, and I’ve reaped a harvest in the drought. If you know anything about investing then you are aware that we invest all the time–in good times and not-so-good times, when the market is up and when it is down. I would have never owned properties in Canada and the United States if I hadn’t put in nearly $20,000 in learning. I wouldn’t have been a John C. Maxwell Certified Coach if I didn’t put in some $10,000 about 10 years ago. Within months I had used the knowledge, skills and toolkit to recoup all the money back and more!
Guys, it costs something to get something. So, invest in your personal development and professional development today. Sign up for the Growth Mastermind. It’s not a matter of whether or not it will won’t work, it does–without fail. Don’t throw your hands up in the air saying, “I don’t have the money. ” No! Rather ask yourself, “how can I get the investment required because I need this to grow?” Let’s make it work. Yes we can! Yes we will!
Here’s to your growth, success and significance in 2023! Make the move here.
Meet Kathleen Addy, the Lady with Gravitas for Civilitas
Kathleen Addy is the Republic of Ghana’s National Commission for Civic Education (NCCE) chairperson, appointed in 2022 by the president of the Republic from her Deputy Chair of the Commission role. Ms. Addy had been in charge of Finance and Administration since 2017. Kathleen is highly regarded as a civic activist with particular interest in women’s empowerment as well as accountable and responsive governance, and has supported different civil society groups fighting for good governance and women’s rights in Ghana.
She was once upon a time a Research and Communications Officer at the Center for Policy Analysis focusing on Women’s Economic Empowerment and was the Afrobarometer Communications Manager at the Center for Democratic Development. Kathleen holds a first degree in Psychology and a Master’s in Communications from the University of Ghana, Legon. She is also an alumna of Achimota School and Holy Child School. In her role as a Chairperson of the NCCE, Ms. Addy brings her expertise and vast experience in the development sector, as well as her passion and drive to bear on the work of the commission.
Gravitas was one of the ancient Roman virtues that denoted “seriousness.” It is also translated variously as weight, dignity, and importance and connotes restraint and moral rigour. It also conveys a sense of responsibility and commitment to the task. Kathleen’s got gravitas. Meanwhile cīvīlitās, the feminine Latin word that speaks to politics and the art/practice of government, also connotes courteousness, politeness, dignity, civility, moderation, and restraint. Not only has Lady Kathy got all these, she has a passion to see every Ghanaian born of a woman possess these, and in abundance too, hence her passion for civic education.
INTEGRITY AND A NEW GHANA
At the just-held Live2Lead conference, the First Lady of Civilitas began her submissions with a chuckle, as she noted with candour how the public sector from which she hails has become the poster child for lack of integrity. She herself shared how coming from think tanks and CSOs, she got a culture shock when she first landed in the public service in 2017. “A lot of people don’t even know what the wrong thing is because wrong has been normalized,” she asserted.
But she ended with a ROAR. By the time she had shared how ‘friends and family’ who expected favours like getting an upper hand in the commission’s hiring had had a rude shock that she only gave them enough support to follow due process, the audience would doff their hats for such a principled public sector leader. We trust that the many public sector folks sponsored to attend were inspired to also lead with integrity, right in the corner where they are.
CONCLUSION
Live2Lead Ghana was wildly successful. We give glory to God. The plan to strategically rope in the public sector was a good idea and well-executed. We are grateful to all our corporate partners whose generous sponsorship made this possible, and the participation of several emerging leaders from our schools and universities. The dozen or so organizations and companies who ensured 10 or more of their leaders were present are true patrons of a Ghana that can be lead in integrity for the common good. One bank sponsored nearly 60 of their leaders, while another invested in 40 of theirs. Poco a poco, intentionality about leadership development will become a culture that rewires our nation for growth, success and significance.
God bless our homeland Ghana with gravitas for civilitas, and make our nation great and strong.
Meet Patrick Lencioni, the Workplace Guru.
There’s no one I enjoy hearing about teams, meetings and workplace dynamics like Patrick Lencioni. Patrick is an American author of books on business management, particularly in relation to team management. He is best known as the author of The Five Dysfunctions of a Team, a popular business fable that explores work team dynamics and offers solutions to help teams perform better. On a recent trip to southern and eastern Africa, his cautionary tale to CEOs published in a book by the title The Motive, was my jolting companion. It brought me back to my senses as CEO of a few enterprises.
Lencioni is Founder and President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with senior executives and executive teams in organizations ranging from Fortune 500s and high tech start-ups to universities and non-profits. He also gives talks on leadership, organizational change, teamwork and corporate culture. He is frequently interviewed for national media including features in the Wall Street Journal and USA Today.
SIX TYPES OF WORKING GENIUS
At the annual John Maxwell Live2Lead conference last week–the Ghana site hosted nearly 600 leaders LIVE! with thousands more to benefit through rebroadcasts–we heard from Patrick Lencioni about his groundbreaking new model that provides a deeper understanding into our workplace and team dynamics.
The six types of working geniuses together form the word WIDGET, symbolized by six gears working perfectly synergistically well together. W is the genius of Wonder, I the genius of Invention, D the genius of Discernment, G the genius of Galvanizing, E the genius of Enablement and T the genius of Tenacity. In the near future we shall provide a fuller blog delving into further details about these six geniuses. In the mean time hear Pat the sage, “If you want to be successful and fulfilled in your work, you must tap into your gifts. That can’t happen if you don’t know what those gifts are.”
THINGS DON’T HAVE TO BE THIS WAY
Pat explained how people don’t understand their personal areas of working genius, which impacts their ability to identify work opportunities that would be most meaningful to them, as well as disallowing organizations, teams, and families to help individuals tap into their true working genius, resulting in a failure to reach one’s true potential. But things don’t have to be this way. This tragedy is avoidable, as Pat shared how you can identify your working genius and understanding which one of the six geniuses both you and your teammates are. Contact us, the Live2Lead team, if you and your team would want to test your genius to become all you really could be. There are no dumb or lazy people on the planet or on your team; only geniuses who are yet to find and fire up what makes them tick!
Meet Eric Thomas, a Fireball to Light a Fire Under You!
Eric Thomas, Ph.D., is a critically acclaimed author, world-renowned speaker, educator, pastor, and audible.com Audie Awards finalist. ET, as he is better known and affectionately called, has taken the world by storm, with his creative, common-sense approach to living a successful, satisfying professional and personal life. Through a significant social media presence and regular domestic and international tours, “ET, The Hip Hop Preacher” has become a global phenomenon!
As CEO of his Consulting Firm, ETA LLC., Dr. Eric Thomas has led his team through the doors of dozens of hugely successful organizations and Fortune 500 companies such as General Electric, Quicken Loans, AT&T, Nike, Under Armour, New Balance, and UPS and continues to consult for major league sports franchises within the MLB, NBA, NFL, MLS (various United States sports leagues).
YOU OWE YOU
That’s Eric’s philosophy of life, and his topic at Live2Lead on October 7: You Owe You: Ignite Your Power, Your Purpose, and Your Why. Come learn the key principles of how to turn a mentality of struggle into strength, resulting in enduring success. Eric Thomas shares his urgent message to stop waiting for inspiration to strike and take control of your life, using stories of his past and lessons learned as examples.
He will help identify how you can rewrite your life’s script and capture the attention of all kinds of people in a multitude of different environments. Sharing these critical first steps will help you with understanding yourself and the world around you, finding your why, accepting that you may have to give up something good for something great, and constantly stretching toward your potential.
Pump up your personal, professional and leadership game at this year’s Live2Lead conference. Register now through this link. Nag your organization until they join this rising movement of learning leaders that will transform society by becoming a Patron of Live2Lead. A Patron company is one that sends at least 10 leaders to Live2Lead, and this year they range from mining companies like Goldfields to banking greats like Stanchart. There’s no way we can have at least 100 such Patron organizations and companies in Ghana and not transform the nation, one leader at a time, one centre of excellence at a time. Together we can change our country and continent for the better! Let’s do this! Register here, and NOW.
Meet Tim Elmore, Intergenerational Leader of Leaders.
Dr. Tim Elmore’s passion for leader development began in 1983 when he worked alongside and was mentored by best-selling author, Dr. John C. Maxwell. Since then, he’s emerged as an author, leadership expert, and keynote speaker who’s trained more than 500,000 leaders in hundreds of organizations worldwide. Speaking of intergenerational leadership, he’s also the Founder and CEO of Growing Leaders, a non-profit team that equips students and young professionals around the world to become life-giving leaders. Tim has developed young leaders on every continent and has spoken in 50 countries including India, Russia, China, Brazil and throughout the Middle East.
Dr. Elmore has advised corporations such as Chick-fil-A, Cox Communications, the Home Depot, Cici’s Pizza, Delta Global, Coca-Cola Consolidated, and more. He’s spoken at top-tier universities such as Stanford, Texas, Duke, Ohio State, Georgia Tech, U.C. Berkeley and more. And he’s presented to executives and world-class athletes with the Kansas City Royals, New York Giants, Houston Rockets, and San Francisco Giants. His blog is read by over 100,000 people weekly.
THE INTERGENERATIONAL WORKPLACE OF THE 21ST CENTURY
At Live2Lead on October 7, come hear how Tim brings his decades of research and leadership experience to bear on what might be the biggest, most dramatic, and most disruptive shift the workforce has ever seen: the vast diversity of several generations living—and working—together. Tim Elmore explores the fact that for the first time in history, up to five generations find themselves working alongside each other in a typical company. The result? There can be division. Interactions between people from different generations can resemble a cross-cultural relationship. Both usually possess different values and customs. At times, each generation is literally speaking a different language!
How can we hope to work together when we can’t even understand each other? Tim will provide the tools to:
- Get the most out of the strengths of each age group on your team.
- Foster effective communication instead of isolation among people.
- Build bridges rather than walls so that loneliness becomes connectedness.
- Connect people to learn how both veterans and rookies can mentor each other.
ADD VALUE TO YOU AND YOURS
At YAW PERBI Executive Leadership Education all our offerings are to the end that leaders grow personally, succeed professionally and become significant societally. Join Dr. Tim Elmore and the other stellar faculty Dr. John Maxwell has put together for this year’s Live2Lead conference and tune up your leadership game. Register now through this link. Impress upon your organization to join the movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better!
Register HERE, NOW.
Meet Gwyneth Gyimah Addo, a Sight for Sore Eyes.
Gwyneth Gyimah Addo, often affectionately called Gwen, is a wife, mother, author, philanthropist, business leader, motivational speaker, marketing strategist and the CEO of Ghana’s leading human hair company, The Hair Senta.
After graduating from the University of Ghana, Gwen joined Standard Chartered Bank Ghana for six years. She holds an MBA in entrepreneurship and innovation from the China Europe International Business School (CEIBS) as well as an Executive Management qualification from Harvard Business School. Gwen was recently featured in a Forbes Africa interview on the global market boom of hair extensions and wigs. Her many awards include CEIBS Global Impact Award, CEIBS Most Promising Female Entrepreneur Award, and the 40 Under 40 Sales and Marketing Award.
Gwen founded the mega HIBS AFRICA global event to project the beauty industry on the continent and the Leading Senta Foundation which focuses on mentoring youth. Her first book, DIRECTION, is already creating impact in the lives of many young and adult readers. Her love, commitment, reliance and trust in the Lord is unquestionably the pivot around which her business success revolves.
WHAT YOU SEE IS WHAT YOU GET
It is hard not to like Gwen. She is absolutely winsome and authentic–what you see is what you get. This largely accounts for her over 100,000 following on Instagram, the social media platform on which she has virtually built her business. Finding high level leaders in Ghana who embody this year’s Live2Lead theme of “Leading with Integrity for the Common Good” has not been easy. Many crowd-pulling speakers did not seem to fit the bill, if we were going to be serious about walking the talk. It has been heartwarming to get to know Gwen personally, upon high recommendation from my network, and to find her a leader of integrity. The icing on the cake, for me, was to expressly read from her new book, DIRECTION, how integrity is a non-negotiable for her and the multi-million dollar business she heads.
On October 7 this year, Gwen will share her views on leadership and integrity and how she manages to remain authentic in a cut-throat society. Mrs. Gwyneth Gyimah Addo is a sight for sore eyes, literally and figuratively. Friends, we are going nowhere without integrity. For in the words of Zig Ziglar, “It is true that integrity alone won’t make you a leader, but without integrity you will never be one.”
Tune up your personal, professional and leadership game at this year’s Live2Lead conference. Register now through this link. Nag your organization until they join this rising movement of learning leaders that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. There’s no way we can have at least 100 such Patron organizations and companies in Ghana and not transform it, one centre of excellence at a time. Together we can change our country and continent for the better! Let’s do this! Register here, NOW.
